Warsaw Creatives’ Post

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 412 CULTURE, United States Just do it. At first glance, one might assume the focus is on sports, but it quickly becomes clear that the true essence lies in culture. The Vitra Design Museum is set to unveil "Nike: Form Follows Motion," the inaugural museum exhibition dedicated to Nike, curated by the esteemed Glenn Adamson. This showcase will delve into the brand's remarkable journey over the past fifty years, tracing its evolution from grassroots beginnings to a global powerhouse. The exhibition highlights Nike's rich design history, starting in the 1960s with the creation of the iconic "swoosh" logo. It will showcase landmark products like Air Max and Flyknit, while also shedding light on the brand's ongoing commitment to future materials and sustainability. Visitors will witness how sports have spurred innovation in design and fueled social change, as well as the almost mythical devotion to sneakers and athletic apparel that permeates pop culture and social media. Named after the Greek goddess of victory, Nike has risen to become the leading sports brand and the largest apparel company globally, boasting an annual revenue exceeding $50 billion. However, Nike transcends mere commercial success; it represents a vibrant design culture. For the first time, "Nike: Form Follows Motion" offers an insider’s perspective on this unique design laboratory, exploring Nike's engagement with technological innovation and its role in fostering social change. Through this lens, the exhibition invites visitors to appreciate the intricate interplay between sports, design, and culture. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Dr. Mateo Kries, Ann-Katrin Gehrmann More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 412 CULTURE, United States Just do it. At first glance, one might assume the focus is on sports, but it quickly becomes clear that the true essence lies in culture. The Vitra Design Museum is set to unveil "Nike: Form Follows Motion," the inaugural museum exhibition dedicated to Nike, curated by the esteemed Glenn Adamson. This showcase will delve into the brand's remarkable journey over the past fifty years, tracing its evolution from grassroots beginnings to a global powerhouse. The exhibition highlights Nike's rich design history, starting in the 1960s with the creation of the iconic "swoosh" logo. It will showcase landmark products like Air Max and Flyknit, while also shedding light on the brand's ongoing commitment to future materials and sustainability. Visitors will witness how sports have spurred innovation in design and fueled social change, as well as the almost mythical devotion to sneakers and athletic apparel that permeates pop culture and social media. Named after the Greek goddess of victory, Nike has risen to become the leading sports brand and the largest apparel company globally, boasting an annual revenue exceeding $50 billion. However, Nike transcends mere commercial success; it represents a vibrant design culture. For the first time, "Nike: Form Follows Motion" offers an insider’s perspective on this unique design laboratory, exploring Nike's engagement with technological innovation and its role in fostering social change. Through this lens, the exhibition invites visitors to appreciate the intricate interplay between sports, design, and culture. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Dr. Mateo Kries, Ann-Katrin Gehrmann More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Everyone thinks a brand is just about a logo and a slogan. But I prefer a brand that creates an experience. Here's why: Yesterday, I was in the Adidas store. They are all about community, creating an experience, and ensuring their brand is unified across the shop. Their staff all had the latest models of shoes on too. Creating a memorable experience through branding and storytelling is key to creating conversation around your brand. Consider a store where every detail, from the decor to the staff's attire, tells a story. Each element reinforces the brand's identity, making the experience unforgettable. In this situation, the smart choice is to invest in creating cohesive and engaging touch-points. Rather than viewing it as an extra cost, see it as a strategic investment toward brand loyalty. As the great Steve Jobs once said, "Details matter, it's worth waiting to get it right." ---- P.S. What has been one of your favourite brand experiences recently?

🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛🐈⬛ This is perhaps one of the more insightful posts I've seen about this whole Jaguar debacle. Unless you've been living under a rock, you've heard about JLRs misstep. DBAs are what ties a brand to the consumers' evoked set. By just looking at the DBA, the consumer can automatically identify the brand - McDonald's golden arches; Tiffany's robin's egg blue; Pepsi's iconic red, white & blue logo, etc. Not only has JLR abandoned their heritage, they're targeting a smaller cohort whom the majority bank at the bank of mom & dad, or still live at home. You might argue that they are being aspirational and are still trying to appeal to older males, their core target. Intuitively, and based on all the negative feedback, I don't think so. Even their core target Kimmel and Colbert have made fun of them. 😶 As a marketing & advertising community, we are fixated on targeting younger consumers and are all too eager to want to contemporize/modernize a dusty brand. We seem to want to go after the cradle and ditch the grave when the grave is where the $$$ is at. I hope we are all wrong about JLR. Maybe their new look (to be revealed in Dec) will blow our socks off. Maybe they purposely made this dystopian United Colours of Benetton 👗👚 x Space X 🚀 on pink Mars collab to get us talking, which they've delivered in ♠️♠️♠️. As Asia would say, Only Time Will Tell 🎶🎶🎶. BTBH, I think They Are On Their Own and are Leaving Now if they don't course correct. #DBA #repositioning #craddletogravestrategy #contemporizinggonewrong #researchgeek 🤓

🏃♂️ Nike’s Design Identity: A Masterclass in Branding 🎨 Nike is a global powerhouse, and its design identity is at the heart of its success. From the timeless Swoosh logo to its empowering tagline, Just Do It, Nike’s branding has set benchmarks for innovation, simplicity, and emotional storytelling. Why does Nike’s branding stand out? ✅ Minimalism with impact: The Swoosh represents movement and victory in the simplest form. ✅ Inspiring storytelling: Campaigns that make you believe in your potential. ✅ Cohesive branding: Consistency across every touchpoint—from ads to digital to products. From their campaigns to their packaging, Nike proves that consistency and emotional connection are key to building a brand that stands the test of time. 💬 What’s the most inspiring thing about Nike’s design to you? Let’s discuss! #NikeBranding #LogoDesign #DesignIdentity #CaseStudy #BrandingTips

Simple, sleek, stylish, critically acclaimed, adored by the fans and expertly marketed... but I hate it! After being told by the club for the best part of a decade that yellow shirts don't sell, myself and millions of other Leeds United fans got our wish granted this week with an away kit in our traditional reverse colours. What's more, Adidas have tapped into the club's heritage to pull out the ever so 70's 'smiley' badge especially for it - as worn when the club was at its pomp both on the field and in the zeitgeist. So, why can't I stand looking at it? The marketing campaign has been unlike anything Leeds have ever pulled off. They've employed guerrilla tactics across the city, including blank billboard ads in the exact shade of yellow of the kit, flyposting of the Smiley badge, and even the metal girders of an underpass painted yellow - all documented on a mysterious social account that posted contextless photos. The smiley shirt had long been rumoured, but this took expectation to the next level. It's the by far the greatest activation many of us can remember the club pulling off. The marketing has been so good that people are getting excited about the sizzle, rather than the steak. The kit pays homage to our mid-70s away shirt, one of (if not the) first replicas ever officially available to purchase in this country. Unfortunately to my untrained eye, the design been sloppily done: the size of the overbearing sponsor logo has required for the smiley badge to be increased so as not to be lost - ending up with it being almost comedically large, and making the entire thing unbalanced. The modern Adidas logo looks incongruous too, when the famous trefoil would've been an ideal nod to the past. It looks and feels like it was dreamt up in 5 minutes and designed in 10. But, most importantly, there is no narrative reason at all for this to exist, other than fan service and deflection. There's no major anniversary to be marked or era ending to commemorate: cynics could argue that the entire thing has been made to deflect the reflect news that sponsors Red Bull have become part-owners, which may be the first step in Leeds becoming part of their multi-club system, and losing a lot of its soul in the process. This is club hopping on the trend of other teams - some of whom we spend 90 minutes every Saturday chanting about how much we hate - becoming mausoleums, endlessly referring to their history without creating anything new, all to get another few quid out of the fans. Sales, if online reaction is anything to go by, should be sky high: but this is a one-time-only ploy, a backwards facing gimmick built on sand - and it leaves the club almost nowhere to go next season. The original version of this kit was from a time where Leeds were changing the game, and creating new rules for what a club could be in the culture. Now, rather than setting the tone, we're just hearing distant echoes of it.

Personal Brand vs. Corporate Brand: Unveiling the Power Play 🏆 There’s a power play between personal brands and corporate brands, look at Nike for example. They’ve managed to leverage personal brands like Michael Jordan for their sneakers. They’ve also managed to leverage other designer brands such as the late Virgil Abloh design of the Louis Vuitton x Airforce 1s collaboration👟 In Lindwa Communications’ client portfolio, we’ve helped industry professionals build a personal brand helping them climb the corporate ladder. Enabling them to be visible online for the strides they’re making in their careers🤌🏾 Whichever one you want to build, this masterclass is for you. We will cover how to create a brand marketing strategy in 5 steps and how to use your brand to leverage career or business opportunities. Secure your spot and purchase a ticket on: https://lnkd.in/dqUMG6JA #digitalmarketingmastery #lindwacommunications #personalbrandingtips

Over the coming weeks, I will explore the dynamic relationship between Art and Branding, highlighting how these two worlds are merging to reshape creative expression and cultural impact. I will investigate how branding transforms artistic concepts into recognizable cultural brands, examine successful artist-brand collaborations such as GENTLE MONSTER LVMH adidas and analyze how technology and digital platforms are revolutionizing art branding. I will also reflect on the delicate balance between authenticity and commercialization in this evolving hybrid space. By unpacking these themes, I aim to uncover how art and branding are creating more accessible, impactful, and engaging experiences, redefining the role of art in contemporary society and opening new opportunities for artists, curators, and brands to connect with diverse audiences. Check the link below to read the article! #artbranding #branding #culturalbrand #creativeexpression #hybridspace

Building a personal brand is important. You know why? Let’s take a look at big brands like Nike or even PUMA Group. When you look at these brands, they have been established over time. They have built authority and credibility for years. And being the big brands they are, they still need a voice. LeBron James, he is the brand voice of Nike through his iconic skills as an athlete. Rihanna, she has a partnership with PUMA. She is the brand voice as an artist for the people. These people help us connect with these brands emotionally through what they do. And here is where personal branding comes in. It requires authenticity to establish credibility and trust among people. It requires building authority through your voice with what you do and stand for. How are you building your personal brand in 2024?

In the dynamic business landscape, branding isn’t just a logo or a name – it’s a powerful tool shaping perceptions and fostering connections. A well-crafted brand goes beyond products; it creates an emotional resonance, positioning companies in consumers’ minds. Take Apple, for instance; its sleek logo symbolizes innovation, evoking a sense of sophistication. Branding establishes a unique identity, allowing companies to stand out in crowded markets. Nike’s iconic swoosh instantly invokes a sense of athleticism, reflecting its ‘Just Do It’ ethos. This distinctiveness fosters loyalty, as consumers align with the values a brand represents. Moreover, branding fuels aspirations. Luxury brands like Chanel or Rolex aren’t merely selling products; they’re selling a lifestyle. Through meticulous branding, they craft an aspirational aura, enticing consumers to buy into an elevated identity. This allure transforms a mere purchase into a statement, an embodiment of one’s aspirations. Consistency is key – a strong brand maintains coherence across platforms. Coca-Cola’s red hue and timeless font are instantly recognizable worldwide, fostering reliability and trust. This uniformity builds a cohesive narrative that consumers can rely on. #brands #brandingdesign #designagency #creativedesign #marketing