A true treat not only for basketball enthusiasts but also for sports footwear fans, as NBA legend Shaquille O'Neal introduced his shoe brand, SHAQ to the Polish market through CCC Group stores, while also promoting the latest Reebok collection. Our team managed the VIP Room production at the Warsaw event and handled the art buying for video footage and photography during Shaq's visit to Poland. Additionally, we supervised the creative production at the Château Chróstnik event, ensuring a top-tier experience throughout—what an unforgettable adventure! Client: CCC Group Creative and Production Manager: Aleksandra Kulińska Creative Consultancy & Art Buying: Natalia Wątroba Event Production: Alicja Danowska / Lidia Tofil Production Assistant: Liliana Piotrowska Set design: Zosia Kozłowska Photos: Polina Vinogradova, Jojo Kapol & Jan Wasichniuk Video: Jojo Kapol
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