Warren Fernandez’s Post

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Chief Executive Officer, Asia Pacific @ Edelman | Strategy, Communications, Media

This week, a frenzied year of elections around the world culminates with the Presidential polls in the United States on November 5, which turns on a knife-edge. Against this backdrop, a special report on Trust by my colleagues is especially worth a read. It shows that governments in many parts of the world- especially in developed countries - are distrusted, and thought to be deliberately misleading their people! Another key finding is a troubling skepticism about the electoral process itself, particularly among Gen Z voters. Significantly, the findings show that the less people have a habit of reading the news and keeping themselves informed about what’s going on in the world, the more they tend to be sceptical about their political systems, reflecting views that may be as strongly held as they are weakly backed-up. The greater the doubts in the electoral system, the more likely that polls results might be contested, giving rise to further polarisation in society. These are findings that anyone who believes in the rule of law and rational public discourse should be concerned about. You can see the detailed report here :

2024 Edelman Trust Barometer Special Analysis Trust and Government.pdf

2024 Edelman Trust Barometer Special Analysis Trust and Government.pdf

edelman.com

Nainesh Jaisingh

Founding Partner & Chief Executive Officer

1mo

Thanks for sharing this, Warren Fernandez. Some phenomenal insights here. Trust in leadership/ election processes clearly have outsized effects on the confidence of citizens, and the destiny of countries. The data on GenZ is telling. Also, the positive change in India stands out…long may that continue.

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