Retail Today / Retail Renaissance: Talk about an American Brand that dominates the world, LEVI’S! Their new strategy to improve overall performance. #levi Levi’s ranked as “Most Trustworthy” US Clothing Company, starts making waves in the apparel industry. #trust #apparelindustry Levi’s new strategy, DTC “Direct-to-Consumer”, improve customer relationships through data, responding faster to fashion and style trends. #levis #dtc #fashion #style #design In turn driving sales and profits through their own store base (2,800 stores) and e-commerce. Less reliance on their traditional Department Store customers. #kohls #macys #jcpenny How hot is Levi’s right now? 🔥🔥🔥 Let’s check in with Beyoncé “Cowboy Carter” 🤠🤠🤠 and her “Levi’s Jeans” track. 💥💥💥 Founded in 1853, Levi’s new leadership under Michelle Gass and their new strategy, will continue the legacy of this fantastic American Brand. Levi Strauss & Co. #retail #retailtrends #retailstrategy #shoppingexperience #brandexperience #brickmortar #ecommerce #stores #TopRetailExpert
A full lifestyle brand - a one stop shopping experience. Customers want to see the head to toe look. I can see Levi's creating compelling visual experiences with more of a variety of product to work with. This sounds like the right place to focus attention - a win! Levi's has built trust with the consumer in their bottoms' business. Now adding on a stronger assortment of tops will help drive UPTs and the potential for customers to come back more frequently. They can continue to use their core denim as the anchor while making storefronts and their homepage look fresh with a new assortment of tops; a different POV. I hope they've learned from Nike's lessons. Let's see what happens once cowboy fever dies down.
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