Have you noticed another frustrating trend in the supplement industry lately? Servings are shrinking, but prices aren’t. Instead of 30 servings—a typical month’s supply—many products now offer only 20, 15, or even fewer. All the while, the price tag remains the same (or worse, it climbs). It makes me angry, not just as someone who values transparency and consistency, but also as a business owner in this space. The only reason to reduce servings in a product, is for retail purposes, as most natural food stores, want to conserve shelf space, other than that, there is no reason for it. It Devalues Consumer Trust When someone invests in a product, they’re buying more than ingredients—they’re buying into the promise of results. A product that runs out too soon forces customers to reorder prematurely or mix and match with other brands. This isn’t creating convenience or loyalty—it’s eroding trust. People are not stupid, cutting down servings sizes will just incentivize consumers to buy elsewhere and not from your brand. It Compromises Results Most supplements aren’t magic bullets; they require consistent use over time to show benefits. Cutting down servings disrupts this consistency and undermines a customer’s ability to stick with their goals. It feels less like a partnership and more like a cash grab. It’s an Illusion of Value Some brands market these smaller servings as “premium,” but what’s premium about paying more for less? It’s a tactic that leaves people confused, frustrated, and feeling shortchanged. At Swolverine, we refuse to follow this trend. Every product we make is designed to provide real, measurable value. We stand behind our servings, our pricing, and the promise of results—because cutting corners to pad profit margins isn’t the kind of business we want to run. It's unethical, and at the end of the day you serve no one besides yourself. To the companies out there reducing servings: It’s time to rethink what you stand for. And to the consumers out there feeling frustrated: You deserve better, and it’s okay to demand it. #supplements #swolverine #truth #marketing
I've been seeing this a lot too. It's absolutely crushing to consumer confidence, the long term bottom line, and most importantly, the gains. 💪 Love seeing leaders in this space taking a stand. Keep it up!
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3wCompletely agree with this, and it's a great reminder that only brands built on transparency and true value stand the test of time. Those relying on trends or cutting corners may enjoy a quick peak, but long-term loyalty comes from trust and consistent quality. Consumers notice the difference, and it's the honest brands that create enduring partnerships with their audience. But I need to confess—I helped one brand do exactly that this year, and they are more profitable than ever. 😅