Wake The Bear’s Post

With the North West’s media agencies losing millions in spend to their London counterparts, this article asks marketing leaders whether the industry needs to adopt a “Rooney Rule” for agencies outside London and the part intermediaries have to play - with AAR’s Paul Phillips sharing his view. #MediaAgencies #MarketingAgencies #CampaignMagazine

"My advertising didn't work!" Ever hear that? This edition of the Bryson Broadcasting International newsletter discusses how to manage the expectations of our clients by explaining what advertising CAN and CANNOT do. Enjoy! https://conta.cc/3VsrbFk

The Committees of Advertising Practice and the Broadcast Committee of Advertising Practice have completed their review of how advertising impacts body image. Their final statement, published on 10 October 2024, states that no new advertising regulations are needed at this time. You can read the short blog here: https://ow.ly/UfxF50TSKYi #AdvertisingPractice #bodyimage #advertising

The Committees of Advertising Practice and the Broadcast Committee of Advertising Practice have completed their review of how advertising impacts body image. Their final statement, published on 10 October 2024, states that no new advertising regulations are needed at this time. You can read the short blog here: https://ow.ly/9x8a50TROiL #AdvertisingPractice #bodyimage #advertising

The Committees of Advertising Practice and the Broadcast Committee of Advertising Practice have completed their review of how advertising impacts body image. Their final statement, published on 10 October 2024, states that no new advertising regulations are needed at this time. You can read the short blog here: https://ow.ly/PYNr50TTUe4 #AdvertisingPractice #bodyimage #advertising

Have been talking to Scottish agency owners impacted by the Scottish government's advertising freeze today - they're not happy due to the short notice of the freeze and the uncertainty around what 'non-essential' advertising actually means. Surely the very fact the government has been spending money on public service ads to help make Scotland 'healthier, safer and smarter' for years means all these campaigns are essential. The government hasn't been frittering away public money on what it now deems non-essential advertising, has it? Read more https://lnkd.in/ezY-ssHe #advertising #scottishgovernment #publicsector #publicservices #healthadvertising

Advertising outlets use rate cards, which are price lists showing the advertising charges. On radio, the rates are tiered, with the most preemptable rates being the lowest. Ask Ad House Advertising to help you negotiate for better rates! #advertising #adhouseadverrtising #rates

With so much fragmentation in advertising every ad dollar spent is precious. It's not just where you place but what you are placing and we help with all of it. https://lnkd.in/gViQ48AD

Despite the latest IPA (Institute of Practitioners in Advertising) Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi #IPABellwether

Week of August 26 Cable News Ratings: Fox News Retakes the Lead in Total Viewers and Demo https://lnkd.in/gbAaTP6n ✅ check out get.reallyft.com #Adweek #Advertising #MarketingTrends #DigitalMarketing #MediaNews