Vyra Scher’s Post

Happy National Crown Day or Black Hair Independence Day! Since 2018, Dove and the Crown Act have given voice to the natural hair movement. There's a lot that has been done since that time but there's still more work to be done. I started the natural hair transition in 2017 and I am never going back. Rocking my natural hair and loving every bit of it! #crownlove #Dove #crownproud #passthecrown Thanks to the National Council of Negro Women, Inc. HQ for providing these resources: You can show the importance of National CROWN Day and hair freedom by sharing your personal hair story on social media using the Crown Day Toolkit (https://lnkd.in/gDGZVARf) and in the following ways: 1. Share images of your “CROWN” on social media using the hashtags #CROWNLove and #CROWNProud; use Dove's special CROWN Day photo filter link (https://lnkd.in/gBzwdTSg). 2. Include mention of @TheCROWNAct and @Dove, with key hashtags as provided, including #CROWNLove, #PasstheCROWN, and #CROWNProud. 3. Direct followers to TheCROWNAct.com and to Dove.com/CROWN to sign the petition (we have an updated goal of 1 million signatures). 4. Use the following hashtags freely and frequently: #CROWNLOVE #CROWNPROUD #PASSTHECROWN #DOVE

In a world full of campaigns fighting for attention, @Zivame’s Museum of Boobs has truly stood out as a masterpiece. It’s not just a campaign; it’s a movement that sheds light on an issue often overlooked—the importance of understanding women’s comfort, health, and choices. What struck me most was how subtly yet powerfully they’ve addressed something so personal and essential for women. Bras are not just fashion statements; they are a part of a woman’s everyday life, impacting her comfort and confidence. And Zivame has taken this everyday struggle and transformed it into an insightful, meaningful conversation that many brands shy away from. The creativity, the empathy, and the boldness—everything about this campaign is exceptional. As someone who works in an industry where personalization and understanding customer needs are key, I can’t help but be inspired by how Zivame has elevated this narrative. It’s a reminder of what great marketing is truly about: connecting with your audience, addressing their real concerns, and delivering value that goes beyond products. Hats off to Zivame for taking a step beyond technology and tapping into what really matters. 👏 What’s a campaign that has left you inspired recently? Let’s talk about innovative ideas that spark change! 🌟 #MarketingWithPurpose #CreativeCampaigns #ZivameMuseumOfBoobs #BreakingTaboos #InspiredByInnovation

Zivame is one of its kind, we just don’t make products but ‘ product as an art’ just like the ad below! Love this brand campaign!!! 1. As a brand, made in India, we take pride that our lingerie is specifically designed for the Indian woman. Through this film, we attempt to show how our bras are designed based on the breast shape & profile, not just the size. 2. Zivame has always been vocal about having lingerie that’s inclusive (our bra sizes go upto 44D). Now, we’re also talking about the construction and technique that goes behind designing our lingerie - which is also based on breast shape and profile, NOT JUST SIZE! 3. Bra shopping is generally done based on size - that’s how the makers make them and that’s how buyers shop them. What if we told you that Bra shopping when done BASED ON SHAPE, is a significant factor in how the bra fits Bras for unique YOU

Bra shopping is generally done based on size - that’s how the makers make them and that’s how buyers shop them. What if we told you that Bra shopping when done BASED ON SHAPE, is a significant factor in how the bra fits you? #breakingthestereotype

What are #millennials up to these days? Sandwiched between the cynical Gen Xers and the hyper-opinionated Gen Zers, millennials or #GenY, are sometimes stereotypically characterised as a generation defined by optimism, ambition, and a strong belief in progressive change. Yet Gen Yers are now confronted by unique #financialchallenges that have shaped their approach to #adulthood, redefining what it means to be in one’s 30s and early 40s. Multiple global economic downturns in their lifetimes have led to stagnant wages, and rising housing costs and rental prices, forcing many of them to move back in with their parents, work multiple jobs, and give up on homeownership altogether, all contributing to a sense of life-course #regression. The 2024 World Happiness Report found that Americans aged 30 to 44 were ranked 42nd in their age group across all countries, spotlighting a significant #malaise among this generation that’s only beginning to be examined in popular entertainment. For example, Natasha Rothwell’s series, #HowtoDieAlone, delves into the career anxieties and relationship frustrations of a Gen Y woman in her mid-30s. Unlike previous millennial-focused comedies, such as Insecure and Girls, which often portrayed characters navigating their 20s with youthful exuberance, How to Die Alone shifts the focus to the more sombre realities of adulthood. To cope with these pressures, millennials are actively seeking deep #socialconnections and meaningful experiences in their leisure time. Community-focused activities, such as sports, board games, and supper clubs, have gained popularity as a way to foster relationships and combat #loneliness. Additionally, low-effort leisure activities, such as cruising and pickleball, due to their convenience and accessibility, are appealing to this generation Gen Yers are also drawn to authentic, relatable #celebrities who embody their values, such as Ryan Gosling and Saoirse Ronan. Check out the entire generational snapshot that I wrote for Canvas8 to understand current millennial attitudes to money, leisure, community, pop culture and much more. Big thanks to Nicolas Nhalungo for his invaluable expert insights on this generation and Anastasiia Fedorova for her superb editorial magic, which truly elevated my writing. #millennials #millennials2024 #GenY #generations #leisure #money #popculture #community #generationalsnapshot

At a time when people are looking for honest and authentic on-screen portrayals, brands have the opportunity to foster positive conversations by partnering with relatable role models. Bottega Veneta's recent Father’s Day #campaign featuring A$AP Rocky celebrates Black fatherhood, showcasing the joys of parenting through a series of black and white portraits. In a statement, the rapper expressed the significance of advocating for fatherhood in a #culture where the player persona often takes centre stage. This campaign marks A$AP Rocky's second collaboration with the luxury brand, emphasising the evolving narrative around #masculinity and #parenthood. With media representations shifting towards equality, stereotypes surrounding parenting responsibilities are being debunked. More men, especially Black fathers, are actively engaging in childcare responsibilities, challenging outdated #narratives. Recent data shows that 70% of Black fathers living with their children are actively involved in daily caregiving tasks, surpassing their White and Hispanic counterparts. By partnering with male role models like A$AP Rocky, brands have the opportunity to promote #inclusive and #authentic representations of Black fatherhood. Embracing #diverse perspectives and championing new modes of #representation can pave the way for more meaningful and empowering narratives in #media and #advertising. Signal credit Tami Makinde https://lnkd.in/gdBr7feq

A recent Bank of America survey shows affluent young Americans are favoring unique investments like jewelry, sneakers, and fine wine over traditional assets. By 2030, Gen Z and millennials are expected to dominate the luxury market. Discover more about these trends on https://lnkd.in/gB7B8bJ8 #InvestmentTrends #WealthManagement #GenZInvestors #MillennialInvestors #LuxuryMarket #Collectibles #FinancialHealth #Philanthropy #EconomicOutlook #ImpactWealth

Wave goodbye to the back-to-school scramble! 👋 With a sprinkle of planning and a dash of fun, you can turn shopping for school supplies into a breeze. 🎒🎉 Check out Indy Nanny Concierge's expert tips to ensure you and your kiddos leave the store with smiles and all the essentials: 1️⃣ List Leaders: Create a colorful shopping list and check it twice — involve your kids by letting them add their personal touches with stickers or drawings. It’s a fun way to get them excited about their picks! ✍️ 2️⃣ Morning Magic: Beat the crowds and snag the best deals by shopping early. Plus, the stores are less crowded, making it easier to navigate with little ones. 🛒 3️⃣ Fashion Show Fun: Let your kids show off their style with a mini fashion show right in the store aisles. Snap some pics for a memorable shopping day — it’s a fantastic way to find outfits they truly feel great in! 📸 4️⃣ Scavenger Hunt Shopping: Spice up the shopping spree with a scavenger hunt. Each item on the list comes with a clue and a sticker reward. Fill up the sticker sheet and win a special prize — like choosing tonight's movie or dinner spot! 🏆 5️⃣ Sweet Success: Cap off your successful shopping trip with a sweet treat like ice cream. It’s the perfect reward for a day well spent checking off those lists! 🍦 What's your secret weapon for a smooth back-to-school shopping experience? 💬 Share your top tips in the comments below! ⬇️ 💙 #indynannyconcierge #indynanny #nannyinindiana #workingmom #professionalnanny #experiencednanny #professionalfamilies #qualifiednannies #experiencednannies #nicole #morgan #wefindnannies #indianananny #nannyrecruiter #wefindnannies #needananny #nanniesnearme #nanniesofindianapolis #toddleractivities #littlehelpers #celebrate #smallwins

Attention all my friends and colleagues in the jewelry and diamonds industries (especially those who are part of the cruise industry)! Check out this insightful and candid interview with Pandora's CEO. As someone who knows and understands both the cruise and jewelry industries (including the Lab Grown Diamonds segment), I can attest to the huge sales potential and partnership opportunities. Don't miss out on this valuable read! #jewelryindustry #diamondsindustry #cruiseindustry #LabGrownDiamonds

Introducing The I Am Me, The Newest Campaign By Jones Road Beauty. It’s about consciously focusing on what you like about yourself, and embracing what makes you unique. The campaign promotes freeing yourself from impossible standards and encourages a kinder shift in the narrative of how we speak to ourselves. I Am Me highlights women from all backgrounds, sharing their individual journeys to finding confidence and true happiness in their lives and in their beauty. https://lnkd.in/ekw79CY8