Yana Volguzheva’s Post

View profile for Yana Volguzheva, graphic

Multidisciplinary Designer | Lead Communications Designer at Prequel Inc. | Mentor & AI creator | +10 years in design | Branding | ArtTech | IT

Many times I'm convinced that it's very cool to have the skill of storytelling, it will help both in a job interview, in presenting your idea and design. Among other things, it's good for the brain and helps not only in the writing profession. After all, in any business you need to emphasize the story of creating a unique brand to make it successful and profitable. One of the key thoughts of Miller's book «The Storybrand Method» is that every brand should have a story. A story in which the consumer is the hero, the brand is his helper, and the product or service is the tool that helps him achieve his goal. And I want to share with you one quote from the book that I agree with 100%: «One of the most powerful tools you have in business is your story»

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics