Voiro ’s Post

Fresh from the source! We all know it's coming and a lot of solutions / sandboxes don't quite stack up. But with Inuvo, Inc harnessing the power of IntentKey®, we can bid farewell to cookie reliance and transition from traditional "Who" audience-based targeting to a more insightful "Why" approach, delving into real-time consumer intent through patterns and trends. #generativeai #digitalstrategy #programmatic #intentkey #cookielessfuture

🍪 As third-party cookies continue to crumble and privacy regulations tighten, advertisers are facing signal loss. IntentKey, our AI targeting solution, develops concept-based models that reach advertiser's ideal audiences in real-time. We're talking 5 minute refreshes for pinpoint accuracy, all without the use of third or even first-party data. With Google's roadmap pointing towards a cookie-less future by 2024, the question remains: Are you prepared or will you face signal loss? #adtech #aiadvertising #aisolutions #Inuvo #IntentKey #cookielessfuture #cookielesstargeting

Do you want to maximize your CTV advertising impact during one of the most important seasons of the year? Explore how multimodal AI is transforming holiday advertising at a time when more than 66% of Americans are streaming their favorite seasonal content - new on the Anoki blog. You'll discover: 📺 How contextual AI matches ads with powerful holiday moments 📺 Ways to achieve up to 4X better performance than traditional targeting alone 📺 Insights on accessing 500M premium holiday ad impressions 📺 Expert perspectives on the future of holiday CTV campaigns Visit the Anoki blog here ⬇️ https://hubs.li/Q02Z7N730 #CTV #AdTech

In an attempt to extract money from the well-liked messaging service, Meta launched its first AI-driven ad targeting program for businesses on WhatsApp, the company revealed on Thursday at a conference in Brazil. #meta #WhatsApp #Metanews #whatsappbusiness #AI #METAAI #AINews #AITechnology #technews #technologynews

TikTok is ramping up privacy features, especially for teens. Advertisers can no longer use any personalized targeting for teenagers, save location, device and language. Users will also be able to request more of certain kinds of ads, stop advertisers from using off-platform data to serve them ads on TikTok, and clear all past data. Advertisers will now also be required to disclose AI use. #TikTok #SocialMedia #AudienceEngagement #Teenagers #TargetAudiences #AI

TikTok Introduces New Ad Restrictions and AI Disclosure Rules! Attention marketers! TikTok has rolled out new policies to enhance ad transparency and protect teen users. Major updates include: Restricted Ad Targeting for Teens: Advertisers can now only use broad targeting options like location, language, and device-related info. Enhanced Data Control: Users can now customize ad topics and disconnect specific advertisers. AI Disclosure Requirements: New labels for AI-generated ads ensure transparency. These changes aim to safeguard user data and improve ad integrity. Stay compliant and adjust your TikTok marketing strategies to leverage these updates! 👉 Read More: https://lnkd.in/gf4WH964 #Marketing #DigitalMarketing #TikTokAds #AdTransparency #AIAdvertising #TeenPrivacy #TikTokUpdates

Advertisers: with PII comes great responsibility. Here's how to prioritise ethical targeting with a method that performs between 1.5-4x better than other targeting methods we tested. SmartCompany article by Audience Group Director James McDonald: Privacy and first-party data - How to make ethical targeting possible https://lnkd.in/gb8mTUGb #advertising #data #marketing #privacy

Meta launched its first AI-driven ad targeting program for WhatsApp businesses to generate revenue, announced at a Brazil conference. CEO Mark Zuckerberg introduced the tools via video, signaling a shift for WhatsApp, known for its privacy. The new AI tools target users based on Facebook and Instagram behavior. Meta also introduced an AI chatbot and integrated Brazil's PIX payment method into WhatsApp. Stay ahead of the tech curve with Ideanexa! Need our services? Contact us: [email protected] | +92 325 167 3954 #ideanexa #linkedin #digitalmarketing #contentmarketing #socialmedia #socialmediamarketing #news #ai

With privacy demands reshaping digital advertising, where should publishers focus next? 🔎 In the latest episode of #ContextualCuriosity, our Global SVP of Supply Seraphina D. discusses how publishers can thrive in a privacy-first landscape, covering: 🔒 Strategies for meeting new legal standards 🚀 Why contextual targeting is a scalable & compliant solution 👀 Engaging audiences with ads that prioritize privacy Tune in to explore how publishers can stay competitive in this privacy-first era: https://hubs.li/Q02Yb4dQ0 #Publishers #ContextualAdvertising #PrivacyFirst

In the rapidly evolving world of digital marketing, the ability to create and target precise audiences is critical to the success of #ad campaigns. Despite this, privacy concerns and regulatory changes mean that marketers are seeking innovative solutions to maintain their targeting capabilities. One promising approach is the use of #genAI technology, particularly through URL mapping, which offers new possibilities for #audience creation and management. https://lnkd.in/g_eNVZ9S