V.Lynn Hawkins’ Post

Let’s face it: relying solely on Social Media ads isn’t cutting it for small businesses anymore. Public relations (PR) can do so much more to elevate your brand. By sharing your story through media coverage and community engagement, PR helps you connect with your audience on a deeper level. It builds trust and credibility, showing customers who you really are. Instead of just being another ad in the feed, PR makes your business memorable and authentic. Think about it: when your story is featured in a local newspaper or like my clients on Fox5 or Pix11, discussed on a podcast, or shared through a heartfelt community event, it creates a lasting impression. People start to see the faces and values behind the brand, not just the products or services you offer. This kind of genuine connection is invaluable. So, while ads have their place, integrating PR into your marketing strategy can truly set your small business apart. #smallbusinessowner #publicrelationslife #journalistlife

What could help your brand visibility more than a great brand story? Join us for this week’s VIVE Live on August 7, 2024, at 11 AM PT / 2 PM ET, where we'll kick off our series on Public Relations Strategies with a focus on “Crafting a Compelling Brand Story that Captivates the Media and Your Audience”. Here’s the link to find the live stream on YouTube at: https://lnkd.in/e_5tGKTv In the first week of our Visibility and Impact Livestream series, we will dive into the power of storytelling in public relations, exploring how crafting a compelling brand story can captivate the media and your audience, enhancing your brand’s visibility and credibility. A well-crafted story is more than just facts; it's about creating an emotional connection and conveying your brand’s core values. Join VLynn Hawkins and discover how you can turn your brand narrative into a captivating story that resonates with media outlets and those they serve. Utilize Public Relations as part of your business growth strategy and gain the visibility that helps you make a bigger impact through the work you do. #VIVELive #BrandStories #Media #PublicRelations #PublicRelationsStrategies #BrandVisibility #VeganVisibilityProductions #MarketingStrategy #BusinessGrowth #StrategicPartnerships #DigitalMarketing #Entrepreneurship #SmallBusiness #BrandDevelopment #ContentMarketing #InfluencerMarketing #BrandStrategy #Podcast #VLynnHawkins

What could help your brand visibility more than a great brand story? Join us for this week’s VIVE Live on September 4, 2024, at 11am PT/2pm ET, where we'll kick off our series on Public Relations Strategies with a focus on “Crafting a Compelling Brand Story that Captivates the Media and Your Audience”. In the first week of our Visibility and Impact Livestream series, where we will dive into the power of storytelling in public relations, exploring how crafting a compelling brand story can captivate the media and your audience, enhancing your brand’s visibility and credibility. A well-crafted story is more than just facts; it's about creating an emotional connection and conveying your brand’s core values. Join VLynn Hawkins and discover how you can turn your brand narrative into a captivating story that resonates with media outlets and those they serve. Utilize Public Relations as part of your business growth strategy and gain the visibility that creates making a bigger impact through the work you do. #VIVELive #BrandStories #Media #PublicRelations #PublicRelationsStrategies #BrandVisibility #VeganVisibilityProductions #MarketingStrategy #BusinessGrowth #StrategicPartnerships #DigitalMarketing #Entrepreneurship #SmallBusiness #BrandDevelopment #ContentMarketing #InfluencerMarketing #BrandStrategy #Podcast #VLynnHawkins

The world of public relations is transforming like never before. Digital strategies reshape how we engage audiences, manage crises, and measure success. From real-time data insights to social media’s role in brand storytelling, the future of PR is digital. Last week, I had an insightful conversation on Influence XXI hosted by The Newmark Group . We dove deeper into this topic, discussing how digital tools are not just an add-on but a core component of any modern PR strategy. Now more than ever, embracing this shift and staying ahead of the curve is essential. #PR #DigitalTransformation #PublicRelations

Do you want to ensure your brand stands out and captures media attention? How can you make sure your message resonates with both the press and your audience? Here’s your roadmap to event #PR success! 🎯 ✅ Obtain the Press List: Start early with your media outreach. ✅ Plan Your Announcement: Attract the media to your booth with a compelling news angle. ✅ Schedule Media Interviews: Lock in interviews before the event. ✅ Ensure Unified Messaging: Make sure your booth staff is on the same page. ✅ Engage Media On-Site: Spot and interact with media attendees. ✅ Scout for Podcasts: Bring relevant media in for extra coverage. ✅ Utilize the Press Room: Leave collateral and connect with the press. ✅ Follow Up Daily: Keep in touch with media who visit your booth. ✅ Monitor Coverage: Track your media impact after the event. ✅ Maintain a Booth Schedule: Keep your booth staffed and ready to go. Need help making your next event a PR success? DM us today, and let's make it happen! 🎧 Listen to this episode for more tips: https://lnkd.in/gpk8XRR4 Be sure to visit our website at thesilvertelegram.com to learn more! #EventPR #TradeShowTips #PRStrategy #BusinessGrowth #BrandAwareness

Don’t be a one-trick pony! I recently listened to a PR professional being interviewed on a podcast. When asked to explain what she does in public relations, the person talked about media relations only... In the PR professional's defense, you would need longer than a podcast episode to share all the aspects of PR. But PR is much more than just getting press. In fact, if that’s the only thing you’re focused on, then you’re doing your clients or brands a big disservice. You should also be focused on: - Influencer Marketing - Partnerships - Community Engagement - Event-Driven Marketing - Content Creation - Thought Leadership - Reputation Management - Crisis Management This is just to name a few. Having a comprehensive approach encompassing all these facets of PR will undoubtedly lead to more impactful results. PS: What other aspects of PR do you think are crucial but often overlooked? #PublicRelations #PRStrategy #MediaRelations #InfluencerMarketing #CommunityEngagement #CrisisManagement

What are the best metrics to use in PR?📊 That all depends on the type of campaign and what you are trying to achieve. So let’s say you want to raise headteachers’ awareness of your brand. You might think the number of items of positive coverage secured in the press and on the websites your target audience consumes would be a good goal to measure. You may want to track the number of speaker slots you secure for your spokespeople or customers on podcasts and at events aimed at senior leaders in schools too. But does this really get to the heart of what you are trying to achieve for your business? 💡Read our blog post to find out an effective approach: https://ow.ly/E7S750QJMHX #PR #Metrics #Marketing #EdTech #PublicRelations #KPIs

Why does PR and media relations take so long? And to those in the back, what’s the role and impact of public relations and all of its different facets? In this episode of the Everything Speaks podcast we break it all down to better explain how PR works, its impact, and how it supports other marketing efforts. Also let’s talk about realistic timelines for results, and why it takes time to build into stakeholder/customer/consumer trust and loyalty. By combining the efforts of trust-building and brand storytelling from communications and media relations with paid reach, your marketing efforts will be more efficient and effective. Marketing without a strong communications foundation has to do all the heavy lifting to build awareness, build pipeline and convert. Make sure to listen to this episode to get a better understanding of the impact of PR and the time that goes into building the long-term relationships that get your brand’s stories out there: https://bit.ly/3P2L9nV

Success in media relations does not happen overnight. Brands have to build momentum through consistent efforts with smaller publications and outlets before they can expect to have large-scale coverage. Through relationship-building and establishing your brand as a trusted leader in your industry, you can begin to turn those smaller successes into larger opportunities. Listen to this episode of the Everything Speaks podcast to learn how you can start supporting your brand’s PR efforts by building trust and maintaining relationships with the public through the flywheel approach: https://bit.ly/3WgKnaE #reputationmanagement #mediarelations #PR #publicrelations #flywheel

The lovely Ami Hallgarth Jewellery had a strategy session with me and we plotted out her PR plan and so many ways she could use her story for PR! As a product-based business there are many key calendar moments and we made a plan for the whole year so she can confidently hit those media deadlines. "I can highly recommend Caroline's 121 sessions - she really helped me shape my media bio and get a real focus on who and when I need to be targeting throughout the course of the year." 📣 If you want to work with me 1:1 on your PR strategy - to get you known, seen and heard in all the right places - book one of my 2-hour Cheerleader PR Strategy Sessions 📣. We'll start with your ideal client and objectives, look at your stories and expertise and match them to key media, podcasts and speaking opportunities. https://lnkd.in/ebHbhv3r