Vladislav Sorokin’s Post

Everybody sees the COST of a service Nobody sees the COST of NOT Getting the service ➠ Monthly Instagram Content Service? ↳ If you would have to get 1M views on your 90th reel and you choose to delay starting by 30 days You'll waste thousands of potential followers ➠ Funnel & Ads Service? ↳ If you would have to get your first $10k profit in 90 days of launching the funnels and ads, and you choose to delay starting by 90 days You’ll lose at least $10k in extra profit ➠ One Page Website Service? ↳ If you would have to get your first 5 calls within 30 days of making the website live, and you choose to delay starting it by 30 days You’ll lose at least 5 calls (& 1-2  clients) Whenever considering to start marketing or hiring someone for marketing Know the ‘Cost of Not Getting It’ - Opportunity Cost!

Hey Fellas 👋 Hope everyone is enjoying their weekend. Today I want to share my thoughts. As I talk to many small business owners & solopreneurs, I usually ask them about the marketing process in their firms. And they've many answers like: We are tight on budget, We can't afford marketing solutions We don't want to hire Marketing managers as their salaries are too high. We don't know much about marketing, we'll invest in our product, sales. A few of them achieve the desired results, but 90+ % never reach their goals & they fail within a year or so. If you know well about a Problem, have good research about the ideal client persona, and have a perfect solution with your product/service, then I'd say Marketing is an Investment & not a cost center. Marketing is not only done by Paid marketing, you can reach your potential clients by so many ways, it just depends upon your product market fit. Every penny spent will give you an ROI if it's done correctly. So if you're looking for someone who knows about marketing/branding solutions for your brand, I'm one DM away. You can shoot a email at: [email protected]

Recently, I've heard from people outside my field that marketing is considered a boring 9-5 job. I'm not sure where this idea is coming from, but I find marketing to be a great career that everyone can enjoy. What's fantastic about marketing is that everyone can be super creative with what they do, and there's no one right way to do it. The job is not as boring as you might think; there are many different things you could do, including testing different landing pages, keywords, creatives, audiences (especially on programmatic; it’s a whole different world there), trying out different PMPs from various vendors, and exploring new tools to help with advertising, just to name a few. If you're looking to get into marketing, especially in paid media, now is the right time for you to join the field because there are lots of free resources on the internet for you to learn. You got this!

As a founder or marketing manager, you know your time should be spent on driving your core business forward, not getting bogged down in the intricacies of video production. With clients like Google, Meta, Amazon, DBS, Barclays, UNICEF India and Dream 11 in our clientele list, to deliver top-tier video content, captivating audiences and conveying brand stories with precision, we have done it. Take Meta, for example. A brand name that most over here are aware of. Being a digital first company, they hired us to create some animation and infographic videos. They were surprised at quick turnaround time. And the output quality, exactly how they wanted. There's also LRQA. A leader in quality assurance certifications, they turned to us for our expertise in crafting high-quality marketing communication videos. The results? They saved countless hours, significantly reduced stress, and got a polished, professional product that they couldn't have been difficult to achieve internally in short span. Isn't it time you gave your brand the same advantage? Elevate your brand story with our exclusive content retainers. 🎬✨ Let's take your marketing to professional heights while you focus on what you do best. Interested? Let's chat!

I’ve made several very serious posts and honestly, marketing doesn’t always have to be serious. Today is my simple silly post about things that irritate our customers as collected from being what one may call chronically online. We don’t want QR codes. We want links! Yes, you can download the picture and then use the QR code. But who wants to do the extra work? Give us links. If I see an ad for a product and I click the link, I want the link to take me to the product I just saw. If you’re seeing a high bounce rate, it’s because they weren’t directed properly to what they wanted. When it’s not obvious where the link is taking me, give me a prompt. Register/buy/learn etc. If you’re telling me about a product, service, or open position, guess what I want? A link! We’re not linking, because there are no links! Give the people what they want. A link to buy.

Marketing's tough. Challenges are everywhere. How to turn obstacles into opportunities. Juggling a marketing team in the digital realm? You're facing tight budgets, skill shortages, the hunt for talent, technical hurdles, and an overwhelming workload. That's where a seasoned partner in UI/UX, web, and no-code development comes in. They're not just a solution to these problems—they're a gateway to new heights. - Budget woes: Get more bang for your buck. - Skill gaps: Bridge them with expert help. - Talent hunt: Quickly connect with the right expertise. - Technical quirks: Simplify complex executions. - Lost focus: Return back your concentration on strategy, not on technical issues. With the right partnership, every marketing challenge is an opportunity waiting to happen. Rethink what's possible.

Marketing is not advertising

How do I market different niche products? While everyone says stick to one niche Or else… You won't be able to sell But "NO" With my diverse experience in marketing, I came to this realization If you know marketing you can market ANYTHING But for this, you can not rely on one strategy that works for your niche You need diverse knowledge and research in different fields So that whatever the product is you understand and know how it could be sold For this project, the product was a “Mobile Game” To be very honest I didn't have much idea about marketing mobile games - But I took up the challenge  - Did my research  - Created a strategy  - Did a meeting - Satisfied the Client It seems easy and simple but it wasn't As I had to research a whole different niche for marketing To understand What works and what doesn't As in marketing, its success is calculated even before implementing it Based on how much research was put into it. In the end, I got 5-star reviews that made me realize. If you put your heart and soul into something, success is guaranteed to come out of it. Check out our website: leadsnite.com A follow on LinkedIn page will also be considered Page Name: "LeadsNite" . . . . .

Complex marketing doesn’t convert clear marketing does. I see it all the time. Campaigns that try to do too much all at once. It's almost always feature heavy with a very complex cta, basically praying it works. Spoiler alert: it doesn't. The best marketing is simple. Clear messaging. Clear goals. Clear purpose. People remember it. Nike didn't need an essay or a landing page to inspire the millions of people who LOVE their brand. They needed three words: Just Do It. That's it. Your audience isn’t sitting there dissecting your ad. They’re scrolling. If your message doesn’t hit in seconds, they’re gone. It drives action. Clear messaging = less confusion. Less confusion = more conversions. My kind of math. Proof: Apple’s iPod Launch Instead of saying, “5GB of storage, USB compatibility, MP3 playback,” Apple hit us with this: “1,000 songs in your pocket.” Boom. You knew exactly what the iPod was and why you wanted it. Now imagine if they’d gone with: "Introducing a portable music device with advanced file storage and playback options." 👆 this is what most b2b does Would you have bought one? Yea me either. How to Keep It Simple: Focus on one thing at a time. What's the one message you want to stick? That's your priority! Everthing else is just noise. Stop overexplaining!!! Your audience will get it. Cut the fluff, the jargon, the 15 CTAs. Give it a good ol fashioned gut check. If someone outside your team can’t repeat your message back to you in one sentence, it’s too complicated. The Takeaway: Simplicity > complexity When you keep it simple, you make it easier for your audience to connect, remember, and act. That’s how you win. What’s the simplest campaign you’ve ever seen (or worked on) that delivered big results? Drop your examples in the comments—I’d love to see them. #marketing #careers #startups #branding

Your marketing campaigns will not convert unless you stop doing this. I've had clients say they're doing everything right: 👉 Running ads  👉 Curating content across 3 channels 👉 Setting clear KPIs and goals But they always miss the key point. If you’re trying to fix your strategy by quadrupling the content you push out. You’re going to see no result. With that said, even big companies make this mistake 👇 “Not having a defined target audience.” Dreaming of everyone using your product is great, but the reality is different. “If you’re selling to everyone, you’re selling to no one.” Here’s one tip to fix it 👇 Create a Buyer Persona. If you sell iPhone covers,  Your market is iPhone users. Next, dive into research: - What age group uses iPhones? - What are their likes and dislikes? - What’s their education level? - Do they prefer luxury or utility? The more specific, the better. Now create a pseudo buyer: - Name: Riya T. - Age: 22 - Gender: Female - Marital Status: Single - Education Level: College Undergrad - Likes and Dislikes: Prefers aesthetics over utility Even when targeting a large group, you're speaking to one person at a time. And in this case,  you’re speaking to Riya T. Will your marketing campaign entice Riya to buy your product? Comment your thoughts.