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Ever wondered why the JTBD approach tops traditional keyword research? It's all about relevance. A well-written, relevant article resonates with readers and ranks better, ticking Google's E-E-A-T boxes. Learn why this approach beats keyword stuffing. https://lnkd.in/e5fDTReU

How To Use Keyword Clustering for Your Content Groups

What Are Google’s Most Popular Search Trends in 2024 Keyword research can give us insight on plenty of trends going on in the world. Naturally, the most popular search items on Google tell us about the current state of the market. If you’re interested in learning a bit more about which keywords are trending in 2024 and which websites have increased their ranking, check out this blog. We’ve thoroughly analyzed the market and will present you with the most accurate and up-to-date information about Google search trends in 2024. 🌐 Read the full blog post: https://lnkd.in/et_FqZCs

KeyWord Research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine result page (SERP). Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. A keyword can be one or two words, but it can also take the form of a complete phrase or a question. 4 Steps Include: 1. Brainstorming 2. Select a Tool 3. Build Keyword List 4. Establish Baseline & Goals #keyword #research #tools #SERP #google Seenu Gupta shivani kansal NAVIN VERMA Nidhi Bhatnagar Preeti Rawat Safalta.com Canva

I was recently asked whether I would include singular and plural variations of a keyword. Here’s why I (sometimes) would… This useful page details exactly how Google prioritises keywords (and PMax search themes) when more than one of them within your account is eligible for a search: https://lnkd.in/ePHt74zb Google prioritises keywords that are ‘identical’ to a search term, before moving onto other factors to determine which keyword is used. …and in this process, while misspellings are considered identical, singular/plural variations are NOT. While we often omit singular/plural variations on the grounds that a keyword (of any match type) can easily pick up its plural counterpart… yes it CAN - but it isn’t bound to. That plural variation can migrate to one of your other keywords instead, and often does. So yes - I include both singular and plural versions - whenever I want to make sure a given search term is definitively tied to a specific keyword. #googleads #ppc

💁♂️ Understand Keyword Matching Options- Google offers several ways to match keywords. Similarly the way we use punctuations while inputting our keywords. ⌚ Keywords indicate different types of matches- 1. Broad Match 2. Broad Match Modifier 3. Phrase Match 4. Exact Match 1. Broad Match- It is the default setting for all keywords in Google ads. You don't need to use any sign of punctuation to specify that a keyword is a brand match type keyword. Synonyms, singular and plural variations of kwd can trigger your ads. 2. Broad Match Modifier- BMM is similar to BM but a little more targeted. It is specified by + sign before each kwd. Your ads will only show for searches using these words or close variations of them, like- Misspellings or Plurals. [ BMM- Targeted - + sign - close variations like MP ] 3. Phrase Match (PM) - PM is specific and Highly Targeted. Use quotation marks " " to indicate that keywords should be phrase matched (PM). In this match, ads will only appear when someone types the phrases that matches the entire keyword phrase. 4. Exact Match (EM) - It helps in getting a higher CTR. Reason is because, your ads will only appear when searches are specifically relevant to the keyword phrase. In this EM type kwd, the search must be identical to your keyword phrase, or a close variations with synonyms, or with the words in a different order. Use square brackets to [ ] for your exact match keyword. ♻️kwd- keyword, CTR- Click Through Rate #ppc #keywords #keywordmatchtype #exactmatch #broadmatch #phrasematch #broadmatchmodifier #digitalmarketing #seo #digitalmarkter #ads #ads #advertisement #digitalneel07 #googleads

LSI keywords help search engines better understand the topic of your content and determine its relevancy to a particular search query. Here’s how you can find and use LSI keywords: ✅Start with your primary keyword: Begin by identifying the main keyword that you want to rank for in search engines. ✅Use keyword research tools: Several free and paid keyword research tools can help you find LSI keywords. Some popular tools include Google Keyword Planner, SEMrush, Ahrefs, etc. ✅There’s a free LSI Keyword Generator tool that can also help you find relatable searched keywords i.e LSI keywords for free. ✅Look for related keywords: Once you have your primary keyword, use keyword research tools to find related keywords that provide additional context to your content. ✅Check Google’s related searches: At the bottom of the search engine results page (SERP), you’ll find a list of related searches. These can also be good LSI keywords to include in your content. Don’t forget to check the ✅People also ask for section. ✅Check competitors’ content: Analyze the content of websites that rank well for your primary keyword. Look for LSI keywords they are using and consider including them in your content. ✅Incorporate LSI keywords into your content: Once you have found the relevant LSI keywords, incorporate them into your content in a natural and meaningful way. You can use them in your headings, subheadings, body content, meta descriptions, etc. Using LSI keywords in your content can help improve its relevance to a particular search query and increase its visibility in search engines. #seoexpert #seoservices #seostrategy #webranking #keywordresearch #KeywordOptimization #keywordresearchtools #keywords #lsikeywords #searchengine #searchengineoptimization

What Is Keyword Research? Keyword research is a process of finding words, queries, and phrases that users are searching for, meaning a keyword with search volume. Research involves connecting the relevance of keywords to a website and its pages so that the user can find the best page to answer their query, known as search intent. Keyword research also involves categorizing search queries into the stages of a user journey and different categories of search, such as transactional, navigational, and informational. Good keyword research enables users to find what they need: Shoppers who want to buy something can find the right product page. A user who wants to know ‘how to’ can find a page that explains a process in-depth. Users who want to research a person or brand can learn about that entity.

Can’t find your website on Google? Let’s make you a better keyword strategy ✔️ Keywords will guide you on what to write and help organize your content with main pages for big topics and smaller pages for related ideas. The best part is that it’s so easy: we updated our Keyword Manager to a new and improved Keyword Strategy Builder and you can try it out here: https://lnkd.in/dtZAJVzS.