How to maximise customer value using re-sell, up-sell, cross-sell, and down-sell! As a business owner, understanding how to enhance customer experience while boosting revenue is key. Here’s a quick guide to four powerful sales techniques: 🔄 Re-sell: Encouraging repeat purchases from existing customers. Whether it's a subscription renewal or restocking a product, keeping your loyal customers returning is crucial. ⬆️ Up-sell: Offering a higher-end version of a product or service. This could mean suggesting a premium package or product. 🔀 Cross-sell: Recommending complementary products or services. ⬇️ Down-sell: Offering a lower-cost alternative when a customer is hesitant. If a client isn't ready for a significant investment, propose a lower-cost alternative. Each of these strategies helps you better serve your clients' needs while growing your business. Have you tried any of these techniques? If you would like the replay of this month's FREE training, 'Successful Selling YOUR Way', comment SELLING below...
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In my business, the selling process is a structured journey aimed at serving our customers effectively. Here's how we do it: - We start with a call to assess mutual compatibility, gathering essential information about the services you're interested in. The outcomes range from being a good fit and moving forward, to scheduling a deeper call for better understanding, or referring you to a suitable alternative if needed. - For those compatible, we conduct a health check to grasp your business and vision thoroughly. This step is crucial in tailoring proposals, particularly for our accounting and coaching services. - Subsequently, we arrange a proposal meeting where we meticulously outline each service, its pricing structure, and the methodology behind the calculations. We finalize the agreement by signing the letter of engagement and provide a roadmap for the initial 90 days of our collaboration. Ensuring a seamless customer journey is key to enhancing conversions and delivering exceptional service. #SalesProcess #CustomerService #BusinessDevelopment
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ONLY 2 Ways to Increase Business Revenue: 1. Get More Customers 2. Increase Revenue Per Customer Most businesses focus on getting more customers because it provides quick returns. This is why marketing courses are more popular than customer support courses. But here’s the truth: Retaining existing customers is cheaper and more profitable. Acquiring new customers costs a lot more. Loyal customers tend to spend more over time. Focus on retention to grow faster: It can help your business scale from 2X to 20X in half the time.
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How to grow your business within 1 month Do you know that just customer can potentially get you 100 new customers. Read on to understand my point clearly. For your business to grow, you need your customers to help you with that. The possibility of your business being successful depends on them. when a customer is satisfied with your product, she can happily refer you to maybe 3 of her friends Those 3 friends of hers can introduce your product to 10 of their friends, and that goes on. This word-of-mouth marketing is a powerful strategy you need to utilize and your potential customers will quickly believe what your existing customers have to say about your product, so leverage it. This can lead to exponential growth for your business. So, focus on providing excellent products and services to ensure customer satisfaction and watch your customer base multiply organically. PS: What made you refer a product to your friend? #customerservice #customersatisfaction #customerfeedback #wordofmouthmarketing #productquality #LinkedIn
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Did you know that loyal customers are the golden ticket to business success? Repeat customers are more valuable They spend 67% more on average than new customers. Building loyalty takes time On average, it takes 3 purchases for customers to develop brand loyalty. Loyal customers have dedicated 52% of customers are willing to go out of their way to purchase their favourite brand. Top customers drive sales Your most loyal customers are twice as valuable, spending double on each purchase. Are you interested in learning about building a loyal customer base? SIGNUP for a webinar on the 20th of August @ 2 PM https://lnkd.in/gkv4yw7r
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One of the most valuable yet overlooked secrets for small businesses is to prioritize customer retention over acquisition. Retaining existing customers is significantly more cost-effective and can drive higher profits. Loyal customers tend to spend more over time and are already familiar with your products or services, reducing the need for extensive marketing efforts. They also provide helpful feedback that can guide product improvements and business growth. Investing in retention also strengthens your brand’s reputation. When customers feel valued, they’re more likely to become advocates, sharing positive reviews and referring others. This not only boosts credibility but attracts new clients through trusted word-of-mouth, creating a steady, reliable customer base. In competitive markets, businesses that prioritize retention often stand out, building a foundation for sustainable growth.
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5 types of customers your business should cater to: 1. The prospect: They have a need or problem, but they might be unaware. You can educate them through content about the problem you solve. They might be at the top of your marketing funnel. 2. Customers who are aware of the problem and are looking for a solution by trying to do it themselves through DIY and tips. 3. Customers who are ready to buy: These customers are actively seeking solutions and comparing options. Provide detailed product/service information, testimonials, and reviews to help them make informed decisions. 4. Customers who have bought from you: You must provide exceptional service and deliver on what you promise. This encourages them to return and spread the word to others. Make their experiences from clicking on your page as smooth as possible. Ensure your bio is clear enough so confusion isn’t their first experience. Provide content that gives them all the information they need. Respond promptly when they DM you. 5. The Dissatisfied Customer: Despite your efforts, some customers may have had a negative experience. Respond promptly and empathetically to their concerns, aiming to resolve issues and rebuild trust. Use feedback to improve products/services and customer experience, demonstrating your commitment to satisfaction and continuous improvement. Follow for more valuable business tips! #businesssuccess #businesssupport #businessstrategies #businesstips
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Sales vs. Service: Which One Drives Business Success? 🤔" In the business world, sales and service often seem like two separate entities—but the truth is, they’re two sides of the same coin. 🪙 🌟 Sales is about convincing customers to say "yes." It’s where relationships begin, revenue flows, and growth accelerates. Without strong sales efforts, no business can thrive. But here’s the thing—sales alone doesn’t guarantee long-term success. 💡 Service is where customer loyalty is built. Great service transforms first-time buyers into lifelong advocates. It’s how you retain customers, foster trust, and differentiate yourself in a crowded market. So, which is more important? Both! They fuel each other in a continuous cycle. The companies that win focus on making the sale AND delivering top-notch service every step of the way 🔑 Tip: Don’t just sell products, sell experiences. A strong service culture enhances your brand, turning satisfied customers into your best salespeople. What do you think—can a business excel in one without the other? #Sales #CustomerService #BusinessGrowth #CustomerExperience #BrandLoyalty #BusinessSuccess
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Did you know that loyal customers are the golden ticket to business success? Repeat customers are more valuable They spend 67% more on average than new customers. Building loyalty takes time On average, it takes 3 purchases for customers to develop brand loyalty. Loyal customers have dedicated 52% of customers are willing to go out of their way to purchase their favourite brand. Top customers drive sales Your most loyal customers are twice as valuable, spending double on each purchase. Are you interested in learning about building a loyal customer base? SIGNUP for a webinar on the 20th of August @ 2 PM https://lnkd.in/gWcSpBi6
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Monitoring sales performance is key for business success. Personalized sales insights transform tracking and strategies, enhancing performance and customer relationships. This article explores the benefits, implementation, and future of personalized sales reports, highlighting improved metrics, actionable insights, and better ROI through customized reporting tools. Personalized insights help sales reps and teams. Training is crucial for effective use, impacting customer loyalty and lifetime value. Embracing these tools ensures sustained growth. https://buff.ly/3WZKet4
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