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Ever wonder why some brands seem to stick with fans, even when they’re just listening to the game? What if the key to brand loyalty lies in the power of sports radio? New research underscores what many marketers know—sports radio isn’t just background noise; it’s a powerful medium for building trust and engaging audiences. Sports fans value the brands that advertise during their favorite shows, like After Further Review with Matt Moscona and Off The Bench with T-Bob and Hester, and that affinity translates into higher recall and action. Here’s what makes sports radio unique for branding: - Credibility: Fans trust ads that align with their passions. - Engagement: Unlike passive TV ads, sports radio keeps listeners tuned in. A solid reminder that marketing is about more than just reach—it’s about resonance. Guaranty Media #MarketingInsights #SportsRadio #BrandBuilding #1045ESPN #LSUSportsRadio #Eagle981 #BatonRouge

Here's a lesson in branding: consistent vibe, long, long established brand identity, loyal fan base, rich consumer engagement, differentiated from all the competition (oranje), single-minded proposition: win.

New Post: How to Watch ABC Without Cable to Stream NFL Games & More Live Sports Online - https://lnkd.in/gSJyRMBP - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. DirecTV finally reached an agreement with Disney on Sept. 14 after two weeks of a channel blackout. Previously, the entertainment company pulled its channels from the livestreamer on Sept. 1, causing 11 million subscribers to lose access to channels including ABC and ESPN, according to CNN. With a new agreement in place, DirecTV has regained access to Disney-owned channels including ABC. Related NBA Finals 2024: Here’s How to Watch Celtics vs. Mavericks Games Online for Free 06/14/2024 Besides airing the NFL, Big Ten college matches and NBA games, ABC is home to hit reality shows and favorites such as The Bachelor, The Bachelorette, Abbott Elementary, Dancing With the Stars and Grey’s Anatomy. If you’ve recently cut the cord, there are affordable streaming options to livestream the basketball games and more ABC originals online without cable. Live TV streamers are an affordable option to replace your cable, with most options offering packages for less than $100 a month. Most of the streaming platforms that include ABC have free trials and promos going on, which means you could watch the NFL games on ABC for free. You’ll also be able to watch dozens of TV channels, giving you instant access to live sports, drama, comedies and reality series from home. Below ShopBillboard breaks down the current deals and offers available to watch ABC online without cable. How to Watch ABC Without a TV Provider Don’t have cable? You can watch ABC through an HD antenna like one of these options here from Amazon. Another option that’ll give you access to watch ABC without cable is Hulu + Live TV. A subscription gets you more than 95 live TV channels, such as ABC, to watch live sports, TV series and specials whenever you want. You also get access to the entire Hulu on-demand library (including select ABC content available to watch the day after it airs). Don’t have a Hulu + Live TV subscription? Right now, the streamer is offering a rare free trial that’ll get you your first three days free. Once the free trial is over, you’ll be charged the regular subscription fee of $77 a month. get hulu + live tv $76.99 For even more content options, Hulu + Live TV includes a subscription both Disney+ and ESPN+, which will give you access to more sports coverage and ESPN exclusive content. How

💻 Join Kabrina Ashley to learn about ''Cultivating Your Personal Brand through Social Media'' during an SME 2024 panel session! #branding #socialmedia #sme2024 https://lnkd.in/eiFHpYX4

As the crowds roar closer to The Summer of Sport, Clear Channel UK have delved into how OOH helps mirror the DNA of key sporting events on OOH and deliver that killer serve and cause a racket around your competitors. 57% of the UK fan base watch sporting moments monthly and 77% of sports viewers notice brands surrounding sporting events, so make sure that you don't score an own goal in your media planning and chose OOH! Is your brand standing out like Christiano Ronaldo's white teeth? Are you activating around the sporting moments and landing that fatal blow like Anthony Joshua. If not, click the link below and see how Clear Channel can help you... https://lnkd.in/edgtUrrx

Great example of an experiential moment in the stadium being filmed and used as an ad. Live stunts, events, pop-ups and activations surprise and delight consumers – building brand affinity. This pre-planned "Chip Cam" stadium game came from Lay's agency partner Slap. It combines several fan favorites: a love of football, sports legends, VIP seats, and of course – Lays potato chips. #experientialmarketing #advertising #football #sportsmarketing

For large sporting events, it's not just the teams that need to bring their A-game, it's the advertisers as well. But how can a brand ensure their ad will rise above the competition? We've compiled 5 tips every marketer should consider when developing their next sports event ad campaign ⚽ 🏈 🎿 TIP 1️⃣ : make sure your ad is distinct and enjoyable, like the Super Bowl adverts. Want more? Discover the other 4️⃣ tips here  👉 https://lnkd.in/d2rxSPND #advertising #sportsadvertising #MRX

The power of characters in combination with celebrities is undeniable, and our David Born and Anne Batz from Talent Republic are an absolute dream team when it comes to making these campaigns happen. Check out their feature discussing anything "Hollywood Cameos" in their recent piece published on LBBonline - Little Black Book. #licensing #advertising

Elevate Your Brand with FOX 5 San Diego & KUSI News! Want to reach a wider audience and boost your business? Join us on November 19th to discover how TV and Digital advertising work best together to help you achieve your marketing goals. Learn how to: - Target your ideal customer with precision - Increase brand awareness and drive sales - Leverage the power of local TV and Digital to maximize your ROI Don't miss this opportunity to connect with local businesses and industry experts! If you are interested, email me at [email protected] to learn more. #SanDiego #FOX5 #KUSI #marketing #advertising #localbusiness

Everything we do needs to be balanced, even your media.