Vishvambhar Sharma’s Post

From Keywords to Context: Embracing the Future of Search with LLM Embeddings For over twenty years, the focus on keywords has dominated our approach to digital content and search strategies. This legacy turns into a disadvantage in the era of LLMs. By covering more ground with specifics, content creators essentially increase the ‘surface area’ of their text for embeddings to match with queries. This does not merely increase the chances of appearing in search results; it ensures that when matches occur, they are more relevant and useful to the user. Embeddings significantly enhance both the precision and recall of search results. Precision in search refers to the relevance of the results returned by a search query, whereas recall measures the ability of the search to retrieve all relevant results. Traditional keyword-based searches struggle to balance these aspects, as they can either return too many irrelevant results or just a few good matches. Embeddings’ capability is equivalent to understanding roughly 10 trillion keywords, in contrast to the approximately 30 thousand keywords utilized across all LinkedIn-listed companies. Search engines powered by embeddings prioritize content rich in factual information. Businesses that focus on clear, well-supported content rather than its emotional appeal will see themselves rise in search rankings. Merely talking about a great team, top clients' references, and using AI for everything under the sun can align you with thousands of other unrelated companies, lowering your ranking. Google is actively rolling out embeddings-based search results, pushing traditional keyword-based matches below the fold and making the older keyword-based approach less relevant. Forward-looking SEO companies are recognizing it. Our unique position as the first to market with embeddings-based business search offers incredible integration opportunities. Take advantage of quality ICP or content-rich lookalike business sites by using our search. We find both better matching results and more of them. We encourage you to evaluate your own site's results as well. You will be surprised.

Latest SEO Updates: September 2024 1. Google's Helpful Content System Updates: Google recently announced improvements to its Helpful Content System, aiming to better reward content that provides users with real value. Now, AI-generated content will be scrutinized more, ensuring that real expertise and human-like helpfulness rank higher. 2. Core Web Vitals Becomes More Critical: With page experience metrics becoming more influential, Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) will play an even bigger role in search rankings. Websites not optimizing for fast loading, interaction, and stability may see traffic dips. 3. AI-Powered Search Rollouts: Bing and Google are racing to refine AI-powered search results, blending traditional search algorithms with conversational AI for a more personalized user experience. It’s crucial to adapt SEO strategies to consider AI interactions alongside organic rankings. 4. Rise of Visual Search: Google Lens and other visual search engines are continuing to gain traction. This means optimizing images with accurate alt text, proper schema, and mobile-friendly formats are more important than ever for visibility. 5. Voice Search Optimization: With over 50% of searches happening via voice commands, brands need to focus on conversational content, long-tail keywords, and structured data to rank in voice search results effectively. Keep your website optimized with these in mind! The world of SEO is ever-evolving, so staying up-to-date is crucial to remain competitive! #SEO #DigitalMarketing #SEONews

In 2024, SEO trends are evolving with advancements in technology and user behavior. Here’s a detailed look at how these trends work: Topical Authority: Establishing your website as an expert in specific subjects is crucial. This involves creating in-depth, high-quality content that covers all aspects of a topic. By building content depth and breadth, supported by internal linking, Google recognizes your site as authoritative, which boosts rankings. Using topical maps (structured content strategies) helps ensure your site thoroughly covers a subject WordStream AdLift . AI-Generated Content: AI tools can quickly create large amounts of content. However, it's essential to ensure this content is valuable, meeting Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards. AI should complement human input, not replace it entirely, to maintain high-quality and relevant information Lumen SEO WordStream . Zero-Click Searches: With the rise of featured snippets and knowledge panels, more users get answers directly from search result pages without clicking on links. Optimizing for these snippets involves concise answers, structured content, and schema markup AdLift . Mobile Optimization and Core Web Vitals: As mobile-first indexing continues, ensuring fast, responsive, and user-friendly mobile sites is essential. Google’s Core Web Vitals focus on load speed, interactivity, and visual stability, directly affecting rankings Lumen SEO . Video and Visual SEO: Video content is becoming more crucial, with users preferring engaging, multimedia experiences. Optimize videos with relevant keywords, compelling titles, and descriptions, while ensuring high-quality visuals and captions to rank higher in searches AdLift Lumen SEO . Regular Content Updates: As the volume of AI-generated content grows, updating existing content is vital to maintain rankings. Freshness signals help keep top-ranking content competitive in search results WordStream . Focusing on these trends in 2024 will keep your SEO strategy competitive. Prioritize content quality, structure, and user experience to meet both search engine criteria and user expectations #SEO2024 #letsconnect #SearchEngineOptimization #TopicalAuthority #AIContent #ZeroClickSearches #EATSEO #CoreWebVitals #MobileSEO #VideoSEO #VoiceSearchOptimization #FeaturedSnippets #ContentMarketing #DigitalMarketing #SERP #LocalSEO #ContentStrategy #BacklinkStrategy #StructuredData #PageSpeed #UXSEO

How can we advocate for better content, more usable websites and digital products and services that are good experiences rather than a pain? One way is to use evidence of reality and how starting with user needs turns a strategy into delivery. As just one example, a company might think that getting AI to produce lots of content, or lots of paid links, or even still cramming in keywords will get them to the top of Google rankings. The company might even produce a new SEO strategy based on all of the totally not-recommended SEO practices. What the company might not do is think of SEO as being something that comes out of user needs-based content design and strategy. Using evidence of reality can help shift the conversation away from SEO strategy as a separate thing, and away from potentially unethical actions. For example: - Google's updated algorithms actually penalise AI-generated material and value trusted authors of good content - AI-powered tools mean that people may be able to get what they need from search results rather than webpages - content needs to be well-researched and have plenty of insights to get into search engine rankings Providing valuable content that reaches the right person at the right time in the right place online is what content design and content strategy does really, really well. Starting with user needs allows companies and any organisation or individual to discover what people really need and what tasks their website should focus on. As proof, you might provide examples in the UK alone from: GOV.UK, Citizens Advice, Shelter, University of Southampton and University of Edinburgh. And so, generic content begone. Instead, there can be digital content that is: - purposeful because only the content that is needed is created - accessible on every level, from the whole inventory down to an individual paragraph, because it supports functional and emotional needs, including not being overwhelmed - usable because it's clear who content is for, what it's meant to achieve and why someone should interact with it, because it's quick, simple and easy Find out more how SEO strategy is changing: https://lnkd.in/et-8kRtQ #contentstrategy #contentdesign #businesstransformation #digitalskills

𝗦𝗘𝗢 𝗶𝗻 𝟮𝟬𝟭𝟰 𝘃𝘀. 𝟮𝟬𝟮𝟰 — 𝗔 𝗗𝗲𝗰𝗮𝗱𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻! Remember when SEO was all about cramming keywords into your content? We've come a long way since then. Let's take a trip down memory lane and explore how SEO has evolved over the past decade: 🔍 𝟭. 𝗜𝗻𝘁𝗲𝗻𝘁 𝗧𝗿𝘂𝗺𝗽𝘀 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: 𝟮𝟬𝟭𝟰: Keyword stuffing was king. The more exact matches, the better. 𝟮𝟬𝟮𝟰: It's all about user intent now. Search engines are smarter, focusing on context and relevance rather than keyword density. 🤖 𝟮. 𝗔𝗜 𝗧𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗪𝗵𝗲𝗲𝗹: 𝟮𝟬𝟭𝟰: Manual optimization and basic algorithms ruled the roost. 𝟮𝟬𝟮𝟰: AI and machine learning are driving the show, predicting trends and personalizing search results like never before. 🌐 𝟯. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝘀: 𝟮𝟬𝟭𝟰: Desktop was the primary battleground, with mobile as an afterthought. 𝟮𝟬𝟮𝟰: If your site isn't mobile-friendly, you're practically invisible. Mobile-first indexing is the new norm. 🗣️ 𝟰. 𝗩𝗼𝗶𝗰𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗦𝗽𝗲𝗮𝗸𝘀 𝗨𝗽: 𝟮𝟬𝟭𝟰:Voice search was barely a whisper in the SEO world. 𝟮𝟬𝟮𝟰: "Hey Siri, how important is voice search?" Very. Optimizing for conversational queries is now crucial. 🎥 𝟱. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗲𝗮𝗹𝘀 𝘁𝗵𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝟮𝟬𝟭𝟰: Text was the undisputed champion of content. 𝟮𝟬𝟮𝟰: A picture's worth a thousand words, and a video's worth a million. Visual content is no longer optional. 🏠 𝟲. 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 𝗚𝗲𝘁𝘀 𝗛𝘆𝗽𝗲𝗿𝗹𝗼𝗰𝗮𝗹: 𝟮𝟬𝟭𝟰: "Near me" searches were just starting to gain traction. 𝟮𝟬𝟮𝟰: Local SEO is so precise, it knows what you want before you even search for it. Scary or convenient? You decide. 🌟 𝟳. 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝗶𝗴𝗻𝘀 𝗦𝘂𝗽𝗿𝗲𝗺𝗲: 𝟮𝟬𝟭𝟰: UX was important, but not a deal-breaker for rankings. 𝟮𝟬𝟮𝟰: Core Web Vitals have entered the chat. Speed, responsiveness, and visual stability can make or break your SEO game. 🛡️ 𝟴. 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗡𝗼𝗻-𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲: 𝟮𝟬𝟭𝟰: HTTPS was nice to have, but not essential. 𝟮𝟬𝟮𝟰: No HTTPS? No chance. Security isn't just about rankings anymore; it's about trust. 💡 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: SEO in 2024 is like SEO in 2014 on steroids. It's smarter, faster, and more user-focused than ever. As we look to the future, one thing's clear: the only constant in SEO is change. Stay curious, stay adaptable, and you'll stay ahead. 🔗 #SEOEvolution #DigitalMarketing #SearchEngineOptimization #SEO #MobileFirst #VoiceSearch #UserExperience #LocalSEO #ContentMarketing

A colleague’s tech blog languished unnoticed until he overhauled his approach, aligning with emergent content trends and Google's algorithm updates. The result? A doubling of his traffic in mere months. Mordy Oberstein steps into UNmiss to teach how to do it right. The Evolution of Content Content trends are not what they used to be. The battlefield has changed with Google's algorithms now more thoughtful and nuanced. The statistics are telling: a study reveals that 78% of SEOs find adapting to algorithm changes their most significant challenge in recent years. Why SEOs Can't Keep Up SEOs face an unprecedented challenge: evolving content trends amidst rapid algorithm updates. The evidence? Another survey found that content relevance has become a top-ranking factor, with a 50% increase in its impact on search results since last year. Google's Gambit Why is Google making these changes? To improve user satisfaction. Pages that once ranked based on keyword density are now subject to Google’s sophisticated user intent analysis, reshaping the SEO landscape. Mastering the New SEO Mordy, a vanguard in the industry, explains how SEOs must transition from traditional tactics to innovative strategies that prioritize user engagement and content quality. Adapting and Thriving Mordy will share the secrets to surviving and thriving with new content trends. We'll cover everything from keyword research to the importance of video and voice search optimization. A Proactive Approach Join us as Mordy and I dive deep into proactive strategies for adapting to these changes. We'll discuss how to align with Google's E-E-A-T guidelines and the rise of machine learning in search. The Future of SEO What's next for SEO? Mordy offers predictions on the industry's direction and how businesses can prepare for future updates. Achieving SEO Success Tune in to learn how to tweak your SEO strategy for better visibility and measure your content's success accurately in this new era.

Google Updates in August 2024 𝐒𝐄𝐎 𝐄𝐱𝐩𝐞𝐫𝐭𝐬, 𝐓𝐚𝐤𝐞 𝐍𝐨𝐭𝐞? The Google August 2024 Core Update has introduced some key changes that require more than just surface-level adjustments. Here’s what you need to focus on: 1. Content Authenticity and Depth: - Focus on E-A-T (Expertise, Authoritativeness, Trustworthiness). Content should be crafted or reviewed by experts and supported by authoritative sources. - Dive deep into your topics with in-depth content that answers all potential user queries. Think beyond broad terms and optimize for long-tail keywords that capture specific user intent. 2. User Experience and Site Performance: - Ensure your site meets Core Web Vitals benchmarks. This means faster load times, better interactivity, and stable visuals. - Improve user engagement metrics by making your content more interactive and user-friendly. Focus on reducing bounce rates and increasing time on site. 3. Niche Content Strategy: - Establish yourself as a topical authority. Build content clusters around key topics, supported by strategic internal linking. - If applicable, emphasize local SEO efforts. Optimize for local search terms and leverage Google My Business. 4. AI and Automation Considerations: - While AI-generated content is on the rise, make sure it’s human-reviewed and meets quality standards. Google can differentiate between AI content and content that truly benefits users. - Consider how Google’s AI search features might impact your content’s visibility. Structure your content to be easily parsed and summarized by AI. 5. Content Updates and Historical Optimization: - Regularly refresh and optimize older content. This keeps your site relevant and signals to Google that your content remains up-to-date. - Implement structured data to enhance visibility and enable rich snippets in search results. 6. Monitoring and Adaptation: - Keep a close eye on your site’s performance after the update. Use tools like Google Search Console to identify trends and areas for improvement. - If your site is affected, compare what worked and what didn’t. Identify issues like content thinness or over-optimization. 7. Link Building and Off-Page SEO: - Focus on quality over quantity when it comes to backlinks. Build relationships within your industry and aim for high-authority links. - Regularly audit your backlink profile and disavow toxic links that could harm your site’s credibility. This update is a reminder to prioritize quality, user experience, and authenticity in your SEO strategy. Adjust now to stay ahead.

In an era where asking Siri or Alexa for recommendations is the norm, voice search SEO is becoming a pivotal aspect of digital marketing. Voice Search Optimization is about fine-tuning your online content to align with the conversational nature of voice queries. It's SEO with an ear for natural dialogue, ensuring your content is the top suggestion by voice assistants. Read along as Lee Pittman, CDMP covers: 🍏 Voice vs. Text-based Queries 🚀 Driving Forces Behind Voice Search 🎯 Why Voice SEO Matters: 🛠️ Building a Voice Search SEO Strategy: 🌐 Voice Search: The Future of Digital Marketing Read the full article: https://lnkd.in/eK8ZTZKm #VoiceSearchSEO #DigitalMarketing #VoiceAssistants #SEOStrategy #ConversationalAI #UserExperience #VoiceCommerce #LocalSEO #MobileOptimization #DigitalTrends #MarketingInnovation

Ever wondered how to make your content truly stand out in the vast ocean of the internet? The secret lies in uncovering and leveraging 'hidden gems' in SEO, a strategy that balances the scales between AI-generated content and the invaluable first-party, experience-rich content that only you can provide. The recent article I came across dives deep into the concept of 'hidden gems' in SEO, emphasizing the importance of firsthand knowledge and personal insights in Google's Search Engine Results Pages (SERPs). With Google's commitment to prioritizing such content through its "Discussions and forums" feature and the "Perspectives" filter, it's clear that authentic, experience-based content is more valuable than ever. The article outlines practical strategies for leveraging these hidden gems, focusing on creating and engaging with owned and third-party content that highlights personal experiences and expertise. It's a reminder that in the realm of SEO, authenticity and a personal touch can set you apart, making a sustained effort in creating and promoting these hidden gems crucial for long-term success. For those looking to stay ahead in the ever-evolving SEO landscape, integrating 'hidden gems' into your strategy is not just beneficial, it's essential. Dive into the full article to explore how you can enhance your SEO efforts with this powerful approach. Happy Friday! Casey Jones #SEO #DigitalMarketing #ContentStrategy #SearchEngineLand

Google constantly updates its search algorithm. What are some of the most significant recent changes, and how should businesses adapt their strategies to stay ahead of the curve? Google's search algorithm is constantly evolving, with recent updates focusing on user experience, quality content, and AI-driven enhancements. Here are some of the most significant changes and strategies businesses can adopt to adapt: Recent Significant Changes: 1. Helpful Content Update: Google now prioritizes content written for humans over content designed to manipulate rankings. Content that provides value, answers questions, and matches search intent performs better. 2. Core Web Vitals: User experience factors like page load speed, interactivity, and visual stability (measured through Core Web Vitals) are critical ranking signals. 3. E-E-A-T Framework: Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) have become essential for ranking. Google values content created by credible sources. 4. MUM (Multitask Unified Model): This AI model improves Google's understanding of complex queries and promotes multimodal search, including text, images, and videos. 5. Spam Updates: Google actively combats low-quality, spammy, or deceptive content, ensuring only high-quality pages rank. 6. Bard AI and Conversational Search: Google's integration of AI tools like Bard enhances how users interact with search, making conversational and AI-optimized content crucial. Strategies to Stay Ahead: 1. Focus on User Intent: Ensure your content aligns with the specific needs and queries of your audience. Deep keyword research and analysis of user behavior are key. 2. Prioritize Quality and Originality: Create content that is well-researched, engaging, and offers unique insights or solutions. Avoid fluff or keyword-stuffed content. 3. Enhance Website Performance: Optimize for Core Web Vitals by improving load speed, responsiveness, and overall user experience. Tools like PageSpeed Insights can help. 4. Embrace Multimodal Content: Incorporate images, videos, and even interactive elements to cater to Google's multimodal search capabilities. 5. Build Authority: Strengthen your online presence through backlinks from credible sites, consistent publishing, and maintaining a strong social media presence. 6. Regularly Audit Your Site: Conduct routine SEO audits to ensure your site is free from technical errors and remains optimized for Google's latest requirements. 7. Stay Updated with SEO News: Follow reliable SEO resources to stay informed about Google's latest updates and adjust strategies promptly. Adapting to Google's evolving algorithm requires a proactive approach, prioritizing user experience, quality content, and technical excellence. By keeping up with these changes, businesses can stay competitive and maintain strong search rankings. #akasiyaalo #SEOUpdates #GoogleAlgorithm #DigitalStrategy #StayAhead