Vishnuvardhan Mallela’s Post

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Marketing & Communications | Brand & Content Strategy, Social Listening & Analytics, Reputation & Crisis Management

Like many of you, I was excited to see Coldplay live. I logged into BookMyShow, only to find myself stuck in a never-ending queue of over 999,999 people. By the time I reached the front, tickets were either sold out or being resold at sky-high prices on viagogo. The recent ticket chaos highlighted major issues: -Huge online queues making it nearly impossible for genuine fans to get tickets. -Tickets being resold at inflated prices, turning concerts into profit opportunities for scalpers. -Scalpers and bots snapping up tickets before real fans have a chance. A Simple Fix: -Personalized Tickets: Assign each ticket to a buyer's name and require ID verification at the venue. -Reduce Scalping: This makes it difficult for scalpers to resell tickets, ensuring they go to true fans. -Proven Method: Major events like Tomorrowland successfully use this system. Why This Matters: It's a straightforward change that puts fans first, keeping the joy of live music alive for those who appreciate it most. #Coldplay #Tickets #BookMyShow #Concert

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Nupur Bahuguna

Wellness Coach & Healer | Certified in Yoga, Nutrition & Reiki | Transforming Lives through Mindfulness & Heartfulness

2mo

Vishnuvardhan Mallela So frustrating! It’s disheartening to see genuine fans struggle while scalpers profit.

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