Vishal Bagla’s Post

Zomato / Zomato India / Zomato Care / Swiggy / Zepto random idea: in order to improve the experience for your delivery partners, incentivize your customers to improve their interactions with them. For example, you can allow your delivery partners to rate your customers out of 5 stars, and your "star customers" can get discounts for maintaining a high rating. If they constantly misbehave with your delivery partners, then their rating will start lowering and they will visibly see their discounts going down. Similar ways of "gamifying" the delivery experience in favour of your delivery partners might send out a huge statement to them, building trust that you care about them just as much as your customers (not that you aren't doing that already, but this has been a common issue for debate in recent years). I think Uber did something similar in the US and maybe it's still on, so something to explore. #randomthoughts

Such an interesting observation! Deeper understanding and observations of the market being the key takeaways.

So Apparently me and a few other PMs were discussing the experience of food-ordering apps such as Zomato and Swiggy ❤️ The process we followed was - Keep the same location such as Bangalore - Select a restaurant in the same locality like Social, Sarjapur - And checking the prices of each item there To our surprise at first glance, Zomato seems cheaper than Swiggy for the same item such as a " Veg burger" where both the firms have done competing pricing - For the icon which says a burger from Zomato is Rs 200 and Swiggy has 210 As PMs then clicked inside the icon and saw that one level deeper, Zomato was offering a lower size maybe regular at the same price at which Swiggy offers XL To the average user , this isn't obvious because you don't have two apps once you wish to book and check Zomato and maybe at max see the listed price on Swiggy where Zomato seems cheaper and a better user experience for the customer But if you look closely, the sizes are different and Zomato gives the same price for a smaller size This observation while is not true for all SKUs's but for most popular SKUs is true and we checked it for 4-5 restaurants at random But as a user, this gives the impression that Zomato is doing way more justice to the affordability quotient than Swiggy But the truth is in second-order thinking , where Swiggy is offering the same portion at a higher size in the same price The product manager at Zomato might have noticed that - people generally don't care or are less thoughtful about the portion than the price and end up ordering a smaller portion which might mean a higher margin for them This was a fun interesting observation and you see not all decisions are random in a product when you build one Second-order thinking is what makes a product different and true experiences are there in anecdotes If you as a PM spend considerable time on understanding deeper experiences, you will be able to discern insights way faster And trust me 1% of operators get hired for insights per minute more than anything P.S: The above observation is a generalisation which might not apply to all SKU's and there might be fair pricing for 80% of the SKUs ( Stock keeping units ) For more awesome posts follow Shravan Tickoo ❤️ Yours Shravan bhaiya #productmanagement

Interesting observation. Capitalizing on customer behavior in product development.

After Swiggy, Zomato Rolls Out New Feature For Users To Place Orders In Groups! This comes a “few days” after Swiggy debuted a similar “group ordering” feature on its app. In a LinkedIn post on August 17, Swiggy said that the new offering accounted for 6% of all orders clocked by the foodtech company during the first weekend of the release. Swiggy also said that the average order value via group ordering feature was 3.7X of its “usual” orders. The latest feature comes at a time when Zomato has been diversifying its offerings and has launched several pilot programmes. -all-electric large order fleet, -a ‘Pure Veg’ fleet, -last-mile delivery for office goers inside corporate parks, -priority deliveries in parts of Bengaluru and Mumbai. Just last month, the food delivery giant launched a feature that enables customers to remove their past orders from the app’s history. Zomato and Swiggy are continuously innovating and trying to get the largest market share. Who will win? Let me know in the comments.

Placing direct orders from a new age brand is a big hassle, and the reason why Zomato & Swiggy serve as great platforms to establish a brand in the beginning. I had this experience today with a brand I ordered from, and used their app due to a better deal they offered. But the mental exhaustion to just receive the order made me realise why brands choose to start with food aggregators in the beginning for gaining momentum. It took me almost 2hrs to receive the 2 items I had ordered, and it was dead cold by the time it arrived. Direct orders after you have operational efficiency makes sense, but aiming to start with that is a difficult & tedious thing. Managing delivery fleet along with food prep requires a different mindset & patience, of which Zomato & Swiggy have mastered 1 aspect of at least. We tried direct ordering systems in the beginning, but quickly realised that shifting consumers to your platform and changing the habitual process through Zomato & Swiggy would require deep spends on customer acquisition along with peak operational efficiency. Have you ordered from your favourite brand without using Zomato or Swiggy? How was your experience? #cloudkitchens #foodbeverages #zomato #swiggy #directorders (P.S. the photo you see has nothing to do with the post, I just wanted to give you a peek into a new concept that will start reaching doors in Delhi NCR very soon; watch out for updates on my page here)

🚀 Swiggy vs Zomato : Product-Led Growth Lessons 🍔🍕 As an aspiring Product Manager, I’m fascinated by how Swiggy and Zomato have used product innovations to scale and adapt in a competitive market. Here are some key strategies that stand out: 🔑 Product Innovations Driving User Growth: 1️⃣ Hyperlocal Expansion: Swiggy's launch of Swiggy Genie was a direct response to evolving customer needs beyond food. This showed a clear understanding of user pain points, pivoting their core product into logistics. 2️⃣ Personalization: Both platforms have leveraged data to offer personalized recommendations, enhancing user engagement. A/B testing these features likely contributed to driving repeat orders and customer loyalty. 3️⃣ UX Optimizations: Continuous improvements in the app interface—like real-time delivery tracking and seamless checkout processes—have significantly improved the user journey, a crucial factor in retention. 💡 What’s next for these platforms? Looking ahead, I see AI-driven innovations and tighter integrations with local businesses as key drivers of future growth. Swiggy Swiggy Dineout Zomato Zomato India Zomato Care #ProductManagement #GrowthHacking #UserExperience #Swiggy #Zomato #TechInnovation #CustomerRetention #aspiringproductmanager #pmcontent

 Zomato and Swiggy: Mirror Business Models or Distinct Strategies? Let’s Break It Down! 🍕🤔 Zomato and Swiggy are giants in the food delivery space, both following similar business models of connecting restaurants with customers and charging commissions. However, their approaches beyond food delivery show interesting differences. 📲 Swiggy Super App: Swiggy is positioning itself as a super app by integrating services like food delivery, Instamart (groceries), and Genie (task-based deliveries) under one platform. This gives Swiggy the unique advantage of launching and testing products with existing users, lowering customer acquisition costs (CAC) through cross-promotion. It also operates a hub-and-spoke delivery model, enhancing its efficiency by reducing delivery times and optimizing its logistics. 📈 Zomato's Strategy: On the other hand, Zomato also diversified with Blinkit for quick commerce, but it operates through a separate app. This strategy has its challenges, with higher CAC as users need to be acquired independently for Blinkit, unlike Swiggy, which cross-leverages users from its core services. 🔍 Market Preferences in India: While Swiggy pushes for a super app experience, the Indian market has shown a preference for apps dedicated to specific purposes. For instance, while Paytm offers UPI payments and movie bookings, users still prefer BookMyShow for booking movie tickets and Paytm for UPI payments. This consumer behavior poses a challenge to Swiggy's super app ambitions, as users might not engage with all services on the same platform. 🏙️ Zomato's Tier 2 & 3 City Expansion: Zomato is focusing on expanding its core food delivery service into tier 2 and tier 3 cities, aiming to capture untapped markets where growth potential is high. This strategy aligns with Zomato's vision of dominating the food delivery space while carefully entering adjacent markets like quick commerce. Both companies are innovating, but time will tell which strategy resonates more with users and leads to long-term profitability. What do you think—will India's consumers embrace Swiggy's super app model, or will Zomato's focused approach win in the long run? 🤔 #Zomato #Swiggy #BusinessModels #IndianMarket #SuperApp #FoodDelivery #QuickCommerce

You can say anything to convince me but- Swiggy > Zomato Zomato can have 100+ events and promotional campaigns but Swiggy has never been late with my orders. Looking at both prices, I feel more tempted to go out and order physically from the restaurant to save money. As a Gen Z, I feel Swiggy gives me a genuine feeling, unlike Zomato's pushy and over-personalized notifications. Zomato feels like an annoying friend trying to get me to order something for him. Swiggy feels like a friend who orders something for me and gets money from me. Swiggy feels more like a delivery app than Zomato. Again not a promo but I wish it was. Here are some reasons why I don't like Zomato: 1. Too personal - maybe it's just a copywriter feeling but Zomato does feel like invading my personal space with all the hyper-personalized notifications. I can smell through the promotions. 2. Client - he wants more "zomato" like content and not swiggy-like content. I kind of hate my client for setting me this benchmark so naturally I hate Zomato. 3. Functionality - In my area, Swiggy offers more discounts and quicker speed, hence Swiggy wins. That's why I would go for Swiggy 100% of the time. What about you? Swiggy or Zomato? Also, what happened to that Uber Eats fella? Image credits : Finshots

𝐙𝐨𝐦𝐚𝐭𝐨 𝐢𝐬 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚 𝐋𝐞𝐚𝐧-𝐌𝐞𝐚𝐧-𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐌𝐚𝐜𝐡𝐢𝐧𝐞 Just few years ago, market share of Swiggy and Zomato was neck to neck. But not anymore. Zomato zoomed past Swiggy in market share, topline, active users while turning profitable. All are impressive. 𝐁𝐮𝐭 𝐥𝐞𝐬𝐬 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞𝐝 𝐟𝐚𝐜𝐭 𝐢𝐬 𝐙𝐨𝐦𝐚𝐭𝐨’𝐬 𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐤𝐞𝐞𝐩𝐬 𝐚 𝐥𝐢𝐝 𝐨𝐧 𝐢𝐭𝐬 𝐞𝐱𝐩𝐞𝐧𝐬𝐞 - Spends less on user discounts and advertisements. (Does Deepinder’s free brand promotion play a role? :)   - Innovates & executes with lesser headcount  - Delivers order more efficiently Zomato’s overall expense is mind bloggling 11 pp lesser than that of Swiggy. A gulf Swiggy will find it difficult to bridge.