🏋️♀️ A cultural revolution is unfolding in India's gyms, parks, and yoga studios. For decades, fitness in India was male-dominated. Today, Indian women are rewriting the narrative. From weightlifting to marathon running, they're not just participating; they're owning the space. Are brands keeping up? For women in fitness, this isn't just about aesthetics—it's about independence, community, and reclaiming time for self-care. Brands that tap into this shift are thriving. What do women want from fitness brands? We surveyed consumers, industry leaders and voices in the fitness industry to find out how this change is shaping the fitness market—and society. Read Chandrasekhar Venugopal (CV)'s deep dive into what women really want from fitness brands: authenticity, inclusivity, and empowerment. Kishan Kashyap Rohan Parikh Binita Singh. https://lnkd.in/dB7b-8kX Art by Namaah K. #Fitness #Women #Z47
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3dGreat article! We need more women in fitness, but we also need to make this an inclusive and accessible space for women at the same time. Global brands just slapping on an "Asia-fit" doesn't cut it - we are built differently and it's high time we get some Indian brands to cater to these differences. Kudos to brands like Blissclub, Kica, Cava working in this space and creating the community for women, but definitely a large enough space for more! :)