Vinay Bhaskara’s Post

How a Canopy and Strategic Timing Boosted Brand Awareness Recently, I had the opportunity to assist Zeerus.in, a brand founded by my college peers, with their advertising strategy. Despite their efforts with online ads, they struggled to reach their target audience effectively. I realized we had a captive audience of 30,000–40,000 students on campus, and this inspired me to think of an on-campus canopy setup. While it seemed like an old-school approach, I believed strategic timing could make a significant impact. Here’s what made the difference: Timing is Everything: Our college operates from 9 AM to 5 PM, with most students in a rush to attend classes in the morning. Setting up the canopy early in the day wouldn’t have captured their attention. Instead, I observed that the majority of students entered the campus until around 2 PM, with peak activity happening 1 hour before the day's end as students started leaving. To maximize visibility, I scheduled the canopy from 1 hour before the day’s end to 1 hour afterward, ensuring we captured the relaxed, outgoing crowd. This approach worked wonders! The canopy showcased high-quality clothing, promoted the website, and attracted students across various categories. The results? A significant increase in sales. Repeat customers who became loyal to the brand. Enhanced visibility and awareness of Zeerus.in within our community. Collaborating with my peers and managing this project taught me the importance of understanding audience behavior, being creative with limited resources, and balancing traditional methods with modern strategies. I’m excited to bring the same energy and creativity to future challenges. If your organization could use fresh ideas and a determined professional, I’d love to connect and collaborate. 😊 #Advertising #BrandStrategy #Marketing #WorkOpportunity

🔥 SPEAKER DROP FOR YMS LDN 2025 – THE ULTIMATE YOUTH MARKETING FESTIVAL 🔥 Two days of razor-sharp sessions, high-energy collabs, strategies that cut through the noise and ✨ so much more ✨ If you're a brand, creator, or strategist hungry to stay relevant, YMS is *the* place to be in June 2025. Here’s a lil taste of what’s on stage: 🔥 Hello Gen Alpha! What does it mean to be a brand that kids love? 🔥 Brand Collabs 2.0 – Where new audiences are born 🔥 Fan Culture – Reinventing brand identity for the new school 🔥 RSPB Goes Viral – How TikTok saved the birds (and maybe your brand) And that’s just the start. We’re also rolling out exclusive breakout tracks on ecomm, student marketing, retail, creators, and the latest in tech. Wondering who’s bringing the insights? Of course you are. Meet some of the industry experts hitting our stage: 🖤 Lee Molyneaux, Skechers 💖 Madeline Riley, Tinder 🔥 Francesca F., Ann Summers 🐦 Yas Devi, RSPB 🎮 Sola Kasali, Electronic Arts (EA) 💼 Andrew Fox, Aviva ⚽ Brendon Shabani, Rising Ballers June 2025. Old Truman Brewery, London. Be there for the ideas, the inspiration, and the future of youth marketing. Snap up your ticket below. 👇 https://lnkd.in/eV_pCiCK P.S: Sorry for all the fire emojis. We promise we only use them when we get really excited. #YMSLDN #YouthMarketing #GenZ #SpeakerAnnouncement #Events

Brands are stepping up their college marketing game with innovative strategies like ambassador programs, experiential pop-ups, and viral TikTok moments like #BamaRush. Companies like Poppi, Olipop, IKEA, and Uber are finding new ways to connect with Gen Z and build long-term loyalty on campuses. Check out this Ad Age article to see how brands are reaching students this fall! #Marketing #GenZ #CollegeMarketing https://lnkd.in/e92irV7E

"Consistency equals trust, and, for schools in particular, trust is the currency you need." - Madison Carr, independent school branding expert. Yet another fantastic conversation with a LeadTeam Partners consultant. So appreciative of Chris Pryor's efforts in putting this community together. Here are the top 8 things I learned from Madison on school branding, positioning, and message. 1. Comprehensive brand guidelines should function as actionable tools to ensure consistent application across all communications, supported by training and workshops for faculty and staff. 2. Schools should refine their positioning and messaging to appeal to different market segments, focusing on strengths that resonate with their ideal families. 3. Successful branding efforts depend on strong leadership buy-in, with active participation and communication from school leaders to create alignment and focus throughout the organization. 4. Effective school branding goes beyond logo design and requires a comprehensive strategy that aligns the school's internal identity with its external image. 5. Consistency in messaging across all channels builds trust with prospective families and ensures a unified presentation of the school's core values and mission. 6. Mapping the user journey and identifying key engagement touchpoints help schools create a seamless, consistent experience that guides prospective families toward enrollment. 7. Effective brand positioning requires highlighting unique differentiators that set a school apart in a crowded market, beyond just stating its offerings. 8. Overcoming internal biases in school leadership requires gathering external feedback to align the school's messaging with actual perceptions and improve market appeal. I wrote a more detailed analysis of what I learned from Madison here on Substack: https://lnkd.in/ehfxZzE2 #education #independentschools #branding

In spite of the headwinds facing higher education, most schools project future growth. Two schools of thought talk to the relative importance of differentiation vs branding: Kantar: “Brands that are ‘meaningfully different’ to ‘more people’ command 5X penetration today and real advantage in penetration growth over the next two years.” Ehrenberg-Bass: “Rather than striving for meaningful, perceived differentiation, marketers should seek meaningless distinctiveness. Branding lasts, differentiation doesn’t.” Failing these, there's always the Growth Fairy 😏

I'm happy to announce that I've finished the certificate program in "Crafting Brands in the Digital Era:- “Strategies for Success"Learning the art of branding is essential in the fast-paced digital world of today. I gained priceless knowledge from this program into:- Utilizing digital platforms and resources to develop and strengthen brand identity creating engrossing brand narratives that appeal to target markets Applying data-driven tactics to promote brand expansion and interaction Changing with the times to keep ahead of the competition in terms of trends and technologies. Many thanks to Dr. Nitish Arora, who made this educational experience truly enriching. I can't wait to put these tactics to use in order to develop memorable and powerful brand experiences. #DigitalMarketing #ProfessionalDevelopment #ContionousLearning #MarketingStrategy

I've cultivated a LIFE CHANGING understanding of the art of branding that is hugely applicable in EVERY arena of influence... 3 key insights I've picked up, according to research: 1. Reach (brand awareness) is BY FAR more important than brand perception. If you want to dominate a space, how well known you are is FAR more effective than being the best. 2. Video advertising is BY FAR the most effective way to raise brand awareness. 3. Immediately capture attention. People respond to what is FAMILIAR and AUTHENTIC, but with a superficial TWIST. Rule #1 of branding is to be MEMORABLE. Use old recipes in new ways. But how do I maintain authenticity while selling? Is it expensive to advertise? How do I optimize memorability? How do I optimize likability? Months of coursework and designing branding decks has given me so many insights and personal experiences in the art of branding that I would love to share with you. Let me know your thoughts below. #branding #brand #brandawareness #videoadvertising #brandambassador #brandingcoach https://lnkd.in/eg4PUFap

This year, I'm focusing on enhancing my professional growth by leveraging social media to shape public perception. Here are some key lessons I've gathered along the way: - Understanding the distinct purposes of each social media platform is crucial for effective engagement. - Tailoring your content to resonate with the specific audience of each platform is essential for impactful communication. - Consistency is key. Aim to post an average of three times per week to maintain audience interest. - Maintaining brand coherence is vital. Ensure consistency in elements like color schemes, fonts, and visual style to reinforce brand identity. Implementing these strategies has led to a remarkable 300% increase in our school's social media followers. It's exciting to witness the positive impact of strategic social media utilization on our professional endeavors.

🎾 From Theory to Action: Marketing Creativity with Twistfizz As part of my MSc. Digital Marketing journey, I’ve had the privilege of blending academic theory with real-world application through my placement at TWISTFIZZ C.I.C. On Crafting this project “Top 5 Benefits of Tennis for Families” campaign—a carousel designed to engage specific audience personas like Mother Loader and Sports Mad Dad. Here’s how I brought this vision to life: 1 Consumer Psychology: Mother Loader: Focused on family bonding and affordability, highlighting the Bexley Tennis Pass. Sports Mad Dad: Emphasized health and skill-building benefits, tapping into his competitive side. 2. Strategic Marketing: Aligned the campaign with Twistfizz’s mission to make tennis fun, accessible, and community-focused. 3. Social Media Strategy: Created a visually compelling carousel using brand colors, diverse imagery, and motivational messaging. 4. Integrated Digital Practices: I leveraged uplifting soundtracks, data-driven insights, and interactive CTAs to maximize engagement. The result? A campaign that didn’t just promote tennis but positioned it as a tool for family bonding, health, and inclusion. This experience has taught me that impactful marketing isn’t just about selling—it’s about connecting. I’m proud to contribute to Twistfizz’s vision of making tennis accessible to all while sharpening my skills in consumer behavior, strategic planning, and digital storytelling. How have you translated academic insights into workplace impact? Let’s share and inspire! #DigitalMarketing #MScJourney #RoehamptonUniversity #MarketingInAction #CommunityBuilding #TennisForAll #TwistfizzExperience

School marketing is undergoing a much-needed transformation, and it’s about time. But what’s changing you say?... It’s not about pushing promotions; it’s about owning your brand story and nailing brand value. Key takeaways? ✅ Focus on experiential marketing over traditional tactics. ✅ Build authentic connections with families through real stories. ✅ Align your message with community values to create lasting loyalty. ✅ Leverage emotional engagement, not just data-driven insights. How? Click below to dive deeper into this game-changing movement and a bonus team activity to get the conversation started. #duxstudio #edgeineducation #SchoolMarketing #BrandValue #ExperientialMarketing #EducationTransformation #Storytelling