Let's get your deals unstuck! Book your free deal review (link in bio) | B2B Sales Consultant 👨🏼💻 | ex-Bitrise (YC W17) from 3M to 22M
Here’s a sales tip you don’t see often: Perception is everything. Here's how you can use this fact to book more meetings from cold outreach💡 The biggest factors to getting your emails opened are: 🟢 (familiarity with) sender name and reputation 🟢 message is relevant and timely (subject line AND first line, AKA trigger) And to get a reply 🟢 info in the message has to be new (my suggestion is to lead with a point of view THEN validate interest or need) 🟢 CTA has to be clear and actionable 💡 Takeaway: you can write the most tailored message out there. If the message isn’t relevant, timely, or new, you won’t get a response. (regardless if it’s a cold or warm email) But here's the thing: 💡 The goal isn’t to personalise every single email you send. It’s to make your message FEEL personal. Perception is everything. So instead of personalising every single email manually, run trigger-based campaigns It’s the only way you can truly make your message FEEL personal at scale. Some examples you can apply today: 💡 if you see x number of BTL employees engaging with your product: 🟢 reach out to an ATL stakeholder educating on this fact and how they could get even more impact out of the platform 💡 when you land a new customer, 🟢 reach out to their close competitors as well 🟢 reach out to another business unit or child company within the mother company 💡 ICP-fit companies in my territory who are showing intent signals for solutions used by my existing customers 🟢 reach out to leadership with a point of view and validate interest The cool thing about trigger-based campaigns is that you can reuse them every time a prospect fits a trigger scenario. You set it up once and if the campaign converts, you can reuse them over and over again. 🚀 Happy hunting! #outbound #techsales #enterprisesales
In my opinion, if someone in sales has never heard this line, they never had a good mentor / peer / boss.
Founder @ Spring Drive | Generating more B2B revenue with Messaging Strategy & AI | 1.5M+ LinkedIn Views | Clay, Apollo, & Smartlead Official Partners | 👉 springdrive.co
7mototally agree with this. i know there was a time not too long ago when people said don't bother with a website and just get out there. While I agree with the sentiment I would encourage everyone to have their brand assets on point and clear - website, linkedin etc. As you say, most people aren't selling anything novel, which is fine, but you want to have strong authority and brand perception to help.