#AI and Automation: The New Catalysts for Enterprise Servitisation
Change is constant in today's rapidly evolving business world. As enterprises strive to gain a competitive advantage, AI and automation are emerging as key drivers of transformation, fundamentally altering how organisations deliver exceptional value to their customers.
A recent study by IFS reports an accelerating trend of servitisation across various sectors, greatly influenced by AI. According to the study, 43% of senior leaders regard the shift to a servitised business model as a high priority. Further, 28% plan to leverage AI to kick-start their own transition, with the intention to boost operational efficiency.
AI and automation profoundly impact revenue growth and enhance profitability. They shape the way organisations engage with their customers, fostering a deeper, more personalised relationship.
Recognising these benefits, an impressive 52% of responders expressed their need to implement AI, with an additional 40% advice to do so. Automation is not trailing far behind, cited as a necessary implementation by 51% of the participants.
AI shines especially brightly in the customer service arena. Advanced anomaly detection capabilities powered by AI can discern patterns in extensive data sets, gaining deep insights into customer preferences and behaviour. This goldmine of information facilitates organisations to fine-tune their services, leading to a superior customer experience.
For instance, in industries like oil and gas and heavy manufacturing, AI-supported enterprise simulation is being increasingly adopted. This approach allows businesses to assess their strategy, adapt to changing