Extremely grateful to Vineet Mahajan for this insightful discussion at Blueshift Engage! My key takeaways: 1️⃣ CDP vs DWH, and the importance of real-time engagement: Vineet talks about how their journey with first party data started with setting up a data warehouse. However, he points out that there was a big gap around real-time actionability, and that's why they decided to bring in a #CDP. Now they are able to not only combine warehouse data with real-time events to build profiles, but also act on these profiles in real time for both inbound and outbound engagement. 2️⃣ Democratizing data for marketers: One of the big topics he talks about is around making data actionable for marketers, and eliminating the need for complex technical queries to access insights from the data. In his words, "there is so much functionality available in there that you don't need engineers". 3️⃣ Combining Customer AI with Content AI: One of the key things Vineet highlighted was how content and commerce com together in the customer journey. First, in a typical "funnel", the content educates at the top of the funnel leading to commerce and conversions at the bottom. More importantly, however, content can then extend the journey beyond that first conversion, and help create a "flywheel"instead of a dead-end funnel. We talked about the importance of combining Customer AI (that helps understand the customer's journey) with Content AI (that recommends the next best content to extend the journey, and create the flywheel). Whether you are just getting started with your CDP and Engagement journey, or are looking to start using advanced AI, there are a lot of great nuggets of wisdom in Vineet's talk. Do give it a listen!
🔥 Tune in to our exclusive Fireside Chat! 🔥 🚀 Join Vineet Mahajan, Chief Technology Officer at U.S. News, and Vijay Chittoor Co-Founder & CEO of Blueshift, as they dive into the world of Next-Gen Marketing Technology! 📈 Discover how leveraging customer data activation can supercharge your growth strategy. 🛠 Learn the essentials of architecting a Customer Data Platform (CDP) within a cutting-edge technology stack. Don't miss out on this insightful discussion! Watch now on demand. #Marketing #Technology #DataActivation #CDP #innovation https://okt.to/2ajEdl
