Videosbynix | Content Creation Agency | Melbourne’s Post

Dreamies and adam&eveDDB aim to prove that the 5% of cats that don’t love Dreamies treats must be humans named Cat. In a recent campaign, the brand plays on research that found 95% of cats found Dreamies treats irresistible, by investigating the 5% that don’t Leaning into the idea that it is difficult to find a cat who doesn’t like the pet treat, the campaign conducted research on humans called Cat. The Mars-owned brand called a fake convention for people named Cat, on the premise that they would meet up with other Cats “This campaign centres on the product truth that cats can't resist Dreamies treats, doing so with a humour that’s unique to this brand. The approach drives intrigue and amusement for cat parents, whilst also re-enforcing why Dreamies is the UK’s No.1 selling cat treat brand” - Kay Brown, European Brand Director at Mars Check it out via the Creativebrief platform: https://lnkd.in/e6aivpwb

Are you looking for a creative and effective way to connect with your customers? We took a deep dive to explore how animal mascots can boost brand recognition, loyalty, and engagement 🐶🐻🦖 In this article, we explore the science behind animal mascots, learn from real-world examples, and offer tips for creating your own memorable character. Read the full article to see if adding an animal mascot is right for your business 👇 #NationwideMarketingGroup #RetailMarketing #BrandMascots #CustomerEngagement #BrandBuilding #SuccessTips

At Soch Differently, we believe in the power of visual storytelling to connect brands with their audiences. We are excited to present a sample Instagram grid we've crafted, designed to capture the hearts of dog lovers and pet parents alike. 🐶 𝐇𝐞𝐚𝐫𝐭 𝐚𝐧𝐝 𝐏𝐚𝐰: Our grid brings the lovable personality of our furry friends to life, with a special spotlight on the Golden Retrievers. From their charming paw poses to their infectious smiles, each post is designed to captivate and engage pet enthusiasts. 📸 𝐕𝐢𝐬𝐮𝐚𝐥 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 1. 𝐏𝐥𝐚𝐲𝐟𝐮𝐥 𝐩𝐨𝐬𝐞𝐬: Showcasing the joy and energy of dogs, making every scroll an instant mood booster. 2. 𝐏𝐚𝐰-𝐬𝐢𝐭𝐢𝐯𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬: Heartwarming captions that highlight the special bond between pets and their owners. 3. 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: Designed to drive interaction with prompts for likes, shares, and comments. ✨ 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬: 1. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Pets are family, and this grid taps into that deep emotional bond. 2. 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐥𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: Crafted to encourage sharing, spreading brand awareness organically. 3. 𝐁𝐫𝐚𝐧𝐝 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Perfectly aligns with dog food brands looking to emphasize quality and love for pets. This grid is a part of our broader strategy to pitch innovative and engaging content to potential clients in the pet food industry. 📩 Reach out to us to learn more about how we can help your brand stand out with creative and engaging social media strategies. Follow us on Instagram, @https://lnkd.in/dVFq6xFs #sochdifferently #creative #socialmedia #dogfood #visualstorytelling #brandengagement

What are Keyword and Location Insertion? Imagine you have a dog grooming business, and you want to show your ads to people searching for dog grooming services online. To make your ads super effective, you can use "keyword and location insertion". Let's break it down! --- 1. Keyword Insertion: Making Ads More Personal With keyword insertion, Google can automatically change your ad text to include the exact words someone types into the search box. Why is this helpful?   It makes your ad feel more personal and specific to what people are searching for. When people see the exact words they typed in your ad, they’re more likely to click on it. Imagine you have a dog grooming business. If someone searches for "best dog grooming near me," your ad might show up as:   "Best Dog Grooming Services - Call Now!" If another person types "puppy grooming services," your ad changes to:   "Puppy Grooming Services - Book Today!" By using the words they searched for, your ad feels more relevant, which increases the chances of them clicking on it. --- 2. Location Insertion: Attracting Local Customers Now let’s talk about location insertion. This feature adds the name of the location to your ad, so people know you’re nearby. Why is this helpful?   People love convenience. If they see that your business is close to where they live, they’re more likely to choose your service over others that are farther away. Imagine you have a dog grooming business. If someone in Charlton searches for "dog groomers," your ad might show up as:   "Dog Grooming in Charlton - Book Today!" But if someone in Greenwich searches, it changes to:   "Dog Grooming in Greenwich - Call Now!" This way, your ad feels more local and relevant to each person’s location. --- Why These Strategies Are Great for Your Business - More Clicks: People are more likely to click on ads that match their search. - Better Conversions: By being specific, your ad grabs attention, bringing in more customers. - Local Focus: Attracts nearby customers, making it easier for them to reach out. Using keyword and location insertion helps you connect with people as if your ad was written just for them! #googleads #PPCmarketing #digitaladvertising #onlinemarketing #searchengineoptimization #marketingstrategy #webtraffic #conversions #ppcoptimization #adwordsmanagement #digitalgrowth #googleadstips #ppcexpert #businessgrowth #onlineadvertising #marketingtools #googleppc #searchads #conversiontracking #business

The pet industry is competitive, and standing out requires more than just hard work—it takes a deep dive into what makes your brand unique. If you're unsure of where to start, I’m here to help. Let’s work together to build a brand strategy that truly resonates with your customers. https://lnkd.in/gPMzkrTD #BrandStrategy #PetCareIndustry #CustomerLoyalty #DogDays #DogDaysConsulting #PetBusiness #BuildYourBrand #StandOut #PetIndustrySuccess

We’ve been following some of the biggest trends in pet brand social media strategy, and it’s clear that personalization and user-generated content are driving results for the top performers. The Farmer’s Dog is excelling by providing personalized content that speaks to their followers’ specific pet health needs, creating a strong connection with their audience. BarkBox and Bullymake are tapping into user-generated content to foster a sense of community, encouraging their customers to share their pet stories and experiences. Meanwhile, Redbarn Pet Products is driving engagement by combining educational content with fun, creative posts that make their brand memorable. These trends show how important it is for brands to focus on building genuine relationships with their audiences, rather than just promoting products. Curious to learn more? Check out the full report and rankings: https://lnkd.in/gaAMtARN 🐕

I love, love, LOVE, what Bark’s done with their latest line of dog treats. As someone who has spent years working with the greatest brand characters of all time I can’t express enough the massive value of mascot characters. Mascots quickly establish strong connections between brands and consumers and become iconic & memorable symbols. They create a distinct identity, brand loyalty and recognition, helping marketing efforts stand out in a crowded market, and not to mention, humanizing the most forgettable brands. Most of all, they’re FUN. And the world needs more of that. If you have character IP in your portfolio that can represent your brand, USE IT! If you don’t, hire someone to create it. Make More Mascots! #mascots #characters #power #fun #effective https://lnkd.in/ersbQQvU

At last month's Global Pet Expo, we shared some of our agency's favorite strategies for boosting revenue in the pet industry with social media marketing 🐶 Check out what you missed — and how you can use channels like Facebook and Instagram to sustainably scale your pet business — in our latest guide: #globalpetexpo #goinflow #socialmedia

*The Transformation of Pawsome Pets* Emily, the owner of Pawsome Pets, a local pet grooming and supplies store, was struggling to attract new customers. Despite offering top-notch services, her business remained stagnant. She knew she needed to boost her online presence but didn't know where to start. One day, Emily decided to hire a social media manager, Grace, to revamp her online strategy. I had a proven track record of growing small businesses through social media. *Before Grace:* - 200 Facebook followers - 50 Instagram followers - No Twitter presence - No email marketing - Static website *Grace's Strategy:* 1. Conducted a social media audit 2. Created engaging content (videos, photos, testimonials) 3. Developed a content calendar 4. Managed Facebook, Instagram, Twitter, and email marketing 5. Ran targeted ads 6. Collaborated with local pet influencers *After 3 months:* - 2,000 Facebook followers (+900% growth) - 1,500 Instagram followers (+2900% growth) - 500 Twitter followers (new presence) - 20% increase in email open rates - 30% boost in website traffic - 25% increase in sales Emily's business transformed: - New customers flooded in - Existing customers shared positive experiences online - Pawsome Pets became the go-to pet grooming and supplies store in town - Emily expanded her services to include pet training and nutrition consulting *Emily's Testimonial:* "Hiring Grace was the best decision I ever made. She took my social media from non-existent to thriving. Her expertise and dedication helped me reach new customers and grow my business exponentially. I couldn't be more grateful!" *Grace's Advice:* "As a social media manager, my goal is to understand the business owner's vision and create a tailored strategy. Consistency, engagement, and quality content are key. By leveraging social media, small businesses can compete with larger corporations and achieve remarkable growth." Emily's story demonstrates the power of effective social media management in transforming a business.#Ceo #businessowners #petstore #localbusiness #follower #cleaningservices #homeimprovement

Today, I created a vibrant social media post for a pet care brand as a practice, Pet Vet! This design highlights their key services, like organic pet food, adoption, and a doggie day camp, with a 50% off promotion to draw attention. Design Highlights: Playful Color Palette: I chose an eye-catching orange background to convey warmth and friendliness. Engaging Imagery: A happy puppy grabs attention and adds a personal touch. Clear Information: Key services and contact details are easily accessible, making it convenient for viewers to learn more. As a social media post designer, I love helping brands amplify their message with engaging visuals that resonate with their audience. If you’re looking to boost your brand’s online presence with impactful posts, let’s connect! #SocialMediaDesign #PetCare #GraphicDesign #Marketing #SocialMediaPosts #VisualDesign #PetLovers