🚀 Last week, the Marketing AI Institute presented the 2024 State of Marketing AI Report, and it is worth looking into. In short, many companies are adopting AI, but they aren't fully training their teams on how to use this. Without proper AI education, businesses risk falling behind. To stay competitive, companies need to: 1️⃣ Invest in comprehensive AI training programs 2️⃣ Develop clear AI strategies 3️⃣ Support our teams in understanding and using AI effectively For many companies, the use of AI is a grassroots issue. After all, how you use AI and what type of AI you use varies from position to position. However, without the support of their company, many individual contributers are floundering, trying to learn and apply it for themselves with little to no guidance or training. This should give many executives pause to consider "What is your AI roadmap?" What are your goals for using it? If you don't have a goal to aim for, then what are you doing? 🔗 Get your copy of the report here: https://lnkd.in/e2GnzZZG #MarketingAI #AIEducation #FutureOfWork
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The 2024 State of Marketing AI Report by the Marketing AI Institute reveals that AI adoption and understanding are on the rise among marketers and business leaders. With 99% of professionals using AI and 36% integrating it into their daily workflows, it's clear that AI is becoming an indispensable tool. A few key findings: - 61% have an intermediate understanding of AI. - 80% aim to reduce time spent on repetitive tasks. - 64% seek more actionable insights from data. However, this is just the beginning. The report found that 67% of marketers cite a lack of education as the top barrier to AI adoption. Download the full report to learn more: https://lnkd.in/gzDv-UJg
2024 State of Marketing AI Report | Marketing AI Institute
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Embrace the human touch in a world of algorithms. Let creativity and connection lead the way! 🌟 #MarketingWithHeart Artificial Intelligence (AI) is no longer the marketing treasure it was just a year ago. I’m referring specifically to the term itself, not the underlying technology. In the beginning, businesses could significantly increase their conversion rates merely by incorporating AI into their headlines or marketing materials. In many instances, this led to conversion boosts ranging from the high single digits to over 20%. Today, however, the inclusion of the term AI has little to no effect on conversion performance. This shift doesn’t indicate a waning interest in AI; rather, it reflects its prevalence in the market. Here’s how companies are currently harnessing AI effectively in their marketing strategies. If you have not yet adopted AI in your marketing processes, you may be falling behind.
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Marketing AI Institute and Drift are hosting a webinar on the 'State of Marketing AI Report Findings' today, July 25th. 👉👇 The report contains insights from 1,800+ marketing professionals on their awareness, understanding, and adoption of AI. Marketing AI Institute will reveal the findings during this webinar, giving attendees and registrants an ungated copy of the 2024 report. You can also Google the 2023 report, if of interest. #AI #Marketing #Webinar
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Boost your marketing with AI - Get better insights, save time, and make more money! In today's digital world, using Artificial Intelligence (AI) in #marketing brings big benefits. Let's look at four of them: Smart Insights: AI quickly looks through lots of data to find out what customers like. This helps make ads that speak to them personally. Saving Time and Money: AI can do things like sorting customers into groups and spotting trends #automatically. This means less work for people and less money spent on figuring things out. Seeing the Future: AI can predict what might happen in the market and what customers might do next. This helps #businesses make plans to stay on top. Making More Money: By using AI to make ads better targeted and more effective, businesses can get more bang for their buck. 🚀 #AI #Marketing #aimarketing #tech #haix
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Marketing AI: Are We Ready for the Future? The 2024 State of Marketing AI Report is here, and it’s eye-opening for anyone navigating the AI transformation in marketing. From increased adoption rates to the challenges of AI literacy, this year’s findings show both progress and major areas we need to improve as an industry. 📝 Some key insights you’ll find in the report: 99% of marketers are using AI in some capacity—it's becoming a part of our everyday workflows! Lack of AI education and training remains a massive barrier for 67% of organizations. AI is already transforming jobs, with nearly half believing AI will eliminate more roles than it creates in the next three years. 💡 If you're curious about how AI is shaping our industry and what we need to do to stay ahead, I encourage you to dive into the report. 🔗 Check out the full PDF for an in-depth look #MarketingAI #AIAdoption #MarketingAIInstitute #HanySewilam #AIinMarketing #DigitalTransformation #MarketingTrends
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🔍 Find out how marketing teams are harnessing AI! 🔍 Did you know that 80% of marketing experts already rely on artificial intelligence for tasks such as: ✨ Boosting their campaigns ✨ Personalising their content ✨ Analyse their results ✨ And much more besides Would you also like to master these techniques and explore every aspect of using AI? Here's our latest article to find out everything: https://lnkd.in/een4XY7Y #IA #DigitalMarketing #Innovation #Actito #RevolutionMarketing #ArticleActito
Artificial Intelligence at the Service of the Marketing Team
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🔍 Find out how marketing teams are harnessing AI! 🔍 Did you know that 80% of marketing experts already rely on artificial intelligence for tasks such as: ✨ Boosting their campaigns ✨ Personalising their content ✨ Analyse their results ✨ And much more besides Would you also like to master these techniques and explore every aspect of using AI? Here's our latest article to find out everything: https://lnkd.in/e32s_TYX #IA #DigitalMarketing #Innovation #Actito #RevolutionMarketing #ArticleActito
Artificial Intelligence at the Service of the Marketing Team
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🔍 Find out how marketing teams are harnessing AI! 🔍 Did you know that 80% of marketing experts already rely on artificial intelligence for tasks such as: ✨ Boosting their campaigns ✨ Personalising their content ✨ Analyse their results ✨ And much more besides Would you also like to master these techniques and explore every aspect of using AI? Here's our latest article to find out everything: https://lnkd.in/eqVm2uv8 #IA #DigitalMarketing #Innovation #Actito #RevolutionMarketing #ArticleActito
Artificial Intelligence at the Service of the Marketing Team
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Marketing AI may or may not take some jobs — what's certain it that it's already transforming many of them in the marketing industry. What can you do to prepare, or improve if you've started already? Read the full article below... https://lnkd.in/dum7tuaX #marketingai #aimarketing #9hdigital
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🔍 Find out how marketing teams are harnessing AI! 🔍 Did you know that 80% of marketing experts already rely on artificial intelligence for tasks such as: ✨ Boosting their campaigns ✨ Personalising their content ✨ Analyse their results ✨ And much more besides Would you also like to master these techniques and explore every aspect of using AI? Here's our latest article to find out everything: https://lnkd.in/eDSN4KDe #IA #DigitalMarketing #Innovation #Actito #RevolutionMarketing #ArticleActito
Artificial Intelligence at the Service of the Marketing Team
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Account Director | Relationship Builder | Connector | AI Forward
4moSpot on Victoria Zidwick!! In addition to what you pointed out what’s also a little curious to me - the majority of organizations that responded to the survey don’t have an AI ethics or responsible use policy 😳 No education. No road map. No guidelines. That is a dicey recipe…