We’ve made it our mission at AAR to bring together an extraordinary group of experts. A team who can supercharge marketing potential by ensuring your operating model; your people, partners, processes and platforms are firing on all cylinders. Cristiana Spataru FCX-I joined the consulting team this year and has bought a wealth of experience and energy into the team. Cristiana loves that her work requires a long-term perspective. With AI accelerating change, marketers need future-focused support to optimise their operating models. In this article Cristiana articulates the challenges and opportunities that she can see in the industry today.
An “empathic explorer” in the marketing world, AAR’s Cristiana Spataru FCX-I’s globetrotting career driving bold, strategic work in complex organisations has given her a wealth of experience to help brands bring their strategies to life. Discover more about her journey, her thoughts on the future, and her role at AAR - figuring out the “how” of marketing so clients can brilliantly deliver the “what” 🙌