Victor Brierley’s Post

The Macallan Distillery is now taking bookings for their new, superb Dining offer. It's new, so I've not been but it will be magnificent. World Class. I HAVE been to The Macallan, if you like Scotch whisky, it's Scotland's best Visitor attraction. Lunch is £60 and Dinner starts at £90, so it's not aimed at people who stay in Elgin, Aberlour or Fochabers. Why on EARTH don't we have a cohesive, joined-up, Scotch Whisky Tourism Strategy and Budget? Why don't we have ONE App and a fabulous, Dynamic Website, highlighting these amazing Scotch Whisky attractions, springing up, all over Scotland? The Industry is HUGELY wealthy. A simple Levy, of only a miniscule amount, from the Turnover, of each Scotch Whisky Association Member, it would generate many £millions. FOR EVERYONE, not controlled by one Brand. There are about 100 Members of The Scotch Whisky Association, many with £multi-BILLION turnovers. It's completely crazy that this hasn't already happened? So, the remote places like Skye, Mull, Islay, the Northern Highlands and Campbeltown would enjoy the oxygen of publicity, too. #ScotchWhiskyTruths

Ron Welsh

Whisky Creator | Maturing Inventory and Cask Expert Chair of the Board of Trustees at Camphill Blair Drummond

2mo

What are the current annual fees for companies to be part of the SWA? Are you suggesting the SWA should be the owner of the ONE App and Dynamic Website?

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