Vic Palumbo’s Post

Brian Cox is heading back to campus in Uber One’s first-ever ad for students! But he’s not there for the classes or dorm life—he’s in it for the discounts. The "Succession" star takes on college life to showcase the perks of Uber One for Students, like savings on Uber Eats deliveries and rides. In the ad, Cox hilariously "majors" in smoothies and "minors" in pizza, all thanks to the membership program that gives students exclusive deals. Uber Eats Let us know your thoughts 👇 ✅ Follow Bee Social For more insightful posts #beesocial #marketingagency #creative #advertising #marketing #creativemarketing #advertisingandmarketing #socialmedia #brands #campaign

I saw CRED do it through a series. I saw Uber eats do it for the Super Bowl. I saw Boldcare do it. Consuming some of the viral and most talked about advertisements on the internet - Only one thing stands out. 'Nostalgic' Contextually Relevant ads with a tinge of humor garner more eyeballs and are shared in increasing numbers by people on the internet. This tells us 3 important things about the consumers today : 1. Consumers desire content that forms emotional connections through nostalgia. 2. They seek entertainment and engagement from what they watch and read. 3. Content must be relevant to current cultural and social trends to resonate So, the next time you are planning your advertisements/ videos, keep these points in mind and, if you need to brainstorm ideas and trends and get a script written - DM me "script". See you there!

Ever been the one who didn’t call Uber, only to find everyone waiting on you? Uber’s new campaign flips that dynamic – making calling a ride feel like the natural, socially endorsed choice. "Your nearest Uber driver is 6 minutes away." In Northern England, where resilience, humour, and community spirit run deep, Uber’s campaign by Mother is a masterclass in meeting people where they are. Here’s why it resonates: 1️⃣ Social Acceptance: Calling an Uber isn’t just a solo convenience; it’s often a social signal. Whether dodging downpours on the way to the match or navigating a ride home after a pub crawl, this campaign normalizes Uber as the smart, thoughtful choice in shared moments. By positioning Uber as the common-sense option, the ads cleverly flip the dynamic: the “hero” in the ad who hasn’t called an Uber finds themselves surrounded by friends who think it’s the obvious choice. It turns a practical decision into a socially encouraged one. 2️⃣ Hyperlocal Strategy: Uber tackles a key barrier - awareness of availability- by showcasing “minutes away” ETAs with real stats. This eliminates hesitation and gives people a tangible reason to reach for their phones. The message? Uber isn’t just for the big cities; it’s right here, ready to help in everyday moments. Takeaway: Uber’s campaign is a reminder of the power of social cues in advertising. It doesn’t just show Uber as an option - it’s an encouraged one when it brings comfort and convenience to the group. 🚖 What do you think? Could more brands benefit from building this kind of social signalling into their messaging?

Problem: Find the year that Uber acquired more than 2000 customers through celebrities Business benefits and insights that are achieved: Uber employs different advertising channels such as billboards, celebrity endorsements, bus stops, TV ads, buses, and radio campaigns—to reach a diverse audience and maximize the impact of its marketing efforts. Operating advertising channels increases the brand presence and reach. It also increases regional and contextual relevance. For example, promoting Uber rides during major events or holidays when demand is high. Among the channels listed, TV advertising is generally the most expensive. The costs associated with TV ads include production, airtime, and the potential need for celebrity endorsements, all of which can add up significantly, especially during prime time or major events like the Super Bowl. The endorsement can be expensive based on celebrity. Billboard ads are expensive but generally less than high-profile TV ads. Effective advertising leads to increased user acquisition (both riders and drivers), which boosts the number of rides and deliveries, scaling revenue. Uber's platform benefits from network effects—more users attract more drivers, which improves service availability and further attracts users. Through ad analysis, they also work on dynamic pricing. Uber uses surge pricing during high-demand periods, increasing the fare price when supply is low and demand is high. This helps maximize revenue, especially during peak times. Solution: https://lnkd.in/eidxAKa6 Check StrataScratch for more data-related questions. #sql #dataanalysis #uber #stratascratch 

Uber Eats is redefining the game with its fourth consecutive Super Bowl appearance and the 'Don't Forget Uber Eats' campaign! Watch as Jennifer Aniston, David Schwimmer, the Beckhams, Jelly Roll, and Usher bring a unique and hilarious twist to forgetfulness. A big shoutout to the creative minds for making this campaign a reality. Every detail matters, and was glad to witness laughter and entertainment during Super Bowl 58. Don't miss the fun; join them for a star-studded ride and gain more by reading the article 'Mad About Marketing: Empowering Marketers, Inspiring Innovators—Mad About Marketing: Where Strategy Meets Success. Uber Prabhjeet Singh Ameya Velankar #UberEats #SuperBowl58 #DontForgetUberEats #CreativeExcellence #AdvertisingInnovation #MadAboutMarketing" 🏈🍔 #UberEats #SuperBowl58 #DontForgetUberEats #CreativeExcellence #AdvertisingInnovation #Campaign #Marketing #Branding #contentmarketing

As TikTok Shop continues to revolutionize the e-commerce landscape and how we shop online, we are fueled by our agile and passionate team that keeps pushing boundaries and pioneering breakthroughs. 💥 Jeremy from our Integrated Marketing team highlights how embracing an entrepreneurial spirit is core to propelling us forward. 💡💪 Read his story here: http://ms.spr.ly/6047Yqzmv #LifeAtTikTok #TikTokShop #TeamTikTokShop

Banning TikTok is a BIG deal for small businesses and the e-commerce ecosystem. It's not just about moving to Youtube Shorts or investing in Reels, it's about losing the connection with a customer community you've built up over time. Those communities drive over 14bn in small business revenue and support over 200,000 jobs. Product resilience has always been important to venture building. It usually includes things like resilience towards shifting market demands or new technologies - maybe its time we add political uncertainty to the mix. Product Political Fit > Product Market Fit? 🤮

Uber One - Brian Cox Goes to College (2024) Uber has just kicked off its first-ever campaign for Uber One for Students, starring Brian Cox from “Succession”. You probably wouldn’t expect to see Brian Cox’s famous character, Logan Roy, hanging out in a college dorm, but in Uber One’s new ad, it’s imagined what it would be like if he decided to go back to school and become a Freshman. He’s not doing it for a degree or the college experience; he’s after the sweet discounts on Uber and Uber Eats. The 78-year-old actor is majoring in food, minoring in saving money on food, and enjoying the perks of Uber One for Students; an offer so good that it’s worth going back to college for! Launched earlier this year, Uber One for Students offers the same benefits as Uber One, but at half the price. For just $4.99 a month, members get $0 delivery fees, up to 10% off orders, 6% Uber One credits on rides, special pricing, and discounts from popular brands. The campaign will be shown on TV, online, social media, billboards, and through audio ads to spread the word about Uber One for Students. 📺📱 #uberone #ubereats #uber #uberoneforstudents #adcampaign #marketing #marketingstrategy #socialmediamarketing 

what sets apart the best superbowl ads? selfless marketing. the clear winners were brands that added value to their audience's Superbowl experience! Let's roll the highlights... Verizon: Beyoncé announced a new album Duolingo: perfectly synchronized their ad with a "cheeky" SMS campaign,  DoorDash: offered audiences the chance to win a massive prize. (well, all the prizes, really) In a world where attention is a precious commodity, the best way to stand out is by giving something back. It's akin to dating – why commit to a second encounter if there's nothing offered in return? Too many brands missed the mark by failing to give the audience a reason to invest their time. Remember, the key to creating conversions is often found in selfless acts of marketing. did you see any other "selfless" ads this weekend? any ad spots that missed the mark? #SuperBowlAds #MarketingInnovation #SelflessMarketing #AudienceFirst

Uber grew by $32 billion last year, not just because of their great service. This was because of their unique marketing strategy. 💸 🔺 Leverage FOMO During major holidays, Uber uses countdown timers to encourage quick bookings. 🔺 Strategic Pricing Uber employs higher rates during peak times to make standard rates appear more reasonable, encouraging off-peak usage. 🔺 Social Proof Uber displays 'Top-Rated' badges highlighting excellent service and pushing for more bookings. Uber tailor their offers based on users' past behaviours, making each interaction feel unique and relevant. 📍 What other tactics can you add to the list?