Vicky Maskell’s Post

Engaging Minority Communities in Health Communications 🌍🗣️ At Beyond PR, we understand that effective health communication must reach all corners of society, including minority communities who face unique challenges and disparities in healthcare access and outcomes. In our latest blog, we explore communications strategies to overcome barriers and engage minority groups, including: ✅ Culturally sensitive messaging: Tailoring messages to resonate with specific cultural values and practices ✅ Community engagement: Collaborating with community organisations to build trust and credibility ✅ Language accessibility: Providing information in multiple languages to ensure understanding and inclusivity ✅ Representation: Using diverse voices and faces in campaigns to reflect the communities served Our commitment is to create health communication strategies that are both inclusive and effective in bridging gaps and inspiring change for better health outcomes. Read more about our approach: https://lnkd.in/eGinhfB8

Minority communities often face barriers that prevent them from accessing essential health information, making it difficult for healthcare systems and treatment providers to engage. By understanding the barriers, working with community organisations and creating culturally sensitive resources, we can help bridge the gap. Check out our latest blog for some great tips on how to engage minority communities in health communications 👇

It's obvious when we all shout at once no-one can hear what we say, but it's perhaps less obvious that if we don't understand what others are saying about the same topic as us, it can still come across as a jumble of confusing words... and confusion doesn't lead to action. That's why it's been great that Wellcome Trust has funded United Nations Foundation to establish a strategic communications coordination platform, referred to as the AMR Comms Coalition to make sense of the multi-faceted problem that is antimicrobial resistance, or AMR. We've listened to what a whole range of actors want to say ahead of the UN High Level Meeting on AMR later this month, and we've distilled it into a messaging guide, which serves as a menu of messages that work together whether you are invested in stewardship or surveillance, or anywhere in between. As a bit of a comms purist, at the start of the process I was convinced there was one overarching message that could bind us all together... but I've come to realise that having a coordinated messaging house whereby all sides see themselves reflected and can visualise how they fit into the big picture is just as powerful. There's a need for collective action on AMR this September, and coordinating what we're saying and how we're saying it is a lever we need to pull for political cut-through. This tool is just one part of that strategic lever, but it's a building block I hope many actors can use over the coming weeks and months to establish effective mechanisms to tackle AMR globally. https://lnkd.in/eJ5Cr7SZ

Learn about navigating international health communications from our Account Executive Shifra Power of FINN Partners’ Global Health team: https://bit.ly/4cSsmpr #WorldHealthDay

Each thread in the tapestry of public health represents a challenge, an opportunity, and a responsibility. The formation of the Global Health Impact group marks a pivotal moment in FINN Partners' journey – taking all of the resources of one of the world’s top marketing communications agencies and channeling them to focus on making the world healthier and more sustainable. Dive in deeper in an article from FINN Senior Partner, Christopher Nial: https://lnkd.in/g_jd_gH5

If you’re part of a peak body, you know your website is the gateway for members, government, media and the public to understand your role. Visitors are looking to grasp your standards, advocacy focus and representation in your industry. So how can you engage these audiences? The goal is to make visitors recognise your peak body as the leading voice and representative for your profession. You want to build confidence in your ability to set standards, shape policy and act on behalf of your members. Fitting all this crucial information on one page can seem daunting. However, a well organised homepage can seamlessly encompass it all through these vital elements:   Advocacy Initiatives ✅ Explanation of advocacy efforts ✅ Explanation of key initiatives for industry advancement   Membership Benefits ✅ Clearly outlined member benefits. ✅ Access to resources, insights, networking.   Industry Resources ✅ Repository of industry-specific resources ✅ Links to reports, whitepapers, research studies.   Events and Conferences ✅ Featured upcoming industry events prominently ✅ Details of upcoming events and registration information   An effective homepage quickly communicates your mission, draws in visitors and motivates them to take steps forward.   If you need help with your homepage, check out my Health Homepage Review service. https://lnkd.in/gp_2wk6P

🐧 Competition everywhere. Nothing has any value to a society if it is not communicated. The activities must be heard and understood; otherwise, they will be forgotten and remembered when something is wrong with them only. Business as the most agile form of activity understood that much earlier than the public sector because it had a privilege to exist and fulfil the need for which it was created. But the connected society is demanding. The community quickly compares Health Ministry activities in their particular country with all world Health Ministries. And here starts the competition, which needs public relations. #kokopr #transformingpr

“Health is the one commodity that never depreciates in value, only becoming more cherished as we, and our loved ones, age.” In commemoration of #WorldHealthDay (April 7), Account Executive Shifra Power of FINN Partners’ Global Health Practice shares her three tips for navigating international health communications. Read more: https://lnkd.in/gFPK3kuJ

Tue 2024-09-03 03:16 MEDIA ADVISORY: Virtual press conference on global health issues, Wednesday, 4 September 2024 at 15:00 CEST (Geneva time) Tuesday, 3 September 2024 MEDIA ADVISORY Virtual press conference on global health issues When: Wednesday, 4 September 2024 at 15:00 CEST (Geneva time) Meeting: Dr Tedros Adhanom Ghebreyesus, Director-General of WHO Topic: Global health issues Connect via Zoom: https://lnkd.in/d3tEZCZp Password: vPcWHO+4 Phone: International numbers available: https://lnkd.in/dmG_hah6 Webinar ID: 946 4334 4662 Digital access code for dial-in: 01149020 Notes to journalists: Please ensure that you state your name and media outlet (use name/media outlet). Please note that only media questions (one per journalist) are allowed. When you log in, you will be automatically placed in the meeting room. WHO reserves the right to exclude any participant whose behaviour disrupts the meeting. The event is also being streamed on WHO social media channels and you can follow it on these channels. To ask a question, please click on “raise hand” and this will place you in the question queue (found under the tab: participants). Please ensure that you have a microphone connected or active on your computer. Do not ask questions via chat as we cannot guarantee that we will be able to fit them into the Q&A session. Media contacts: [email protected]

“We do things this way because that’s how it’s always been done” Tried-and-tested approaches feel comfortable, safe, but do they result in the best outcomes for patients? We explored how behavioural science can be used to analyse why healthcare decisions are made, and who or what are the main drivers behind this. View our article to learn more 👇 https://lnkd.in/eH6-rwxH