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Thrilled to see the latest research from JCDecaux and MTM showcasing the substantial evolution of programmatic Digital Out-of-Home (pDOOH) within the UK's digital landscape. The report confirms what many of us in the industry have observed over the past year: pDOOH is no longer an emerging medium but a significant player in the mainstream media mix. The findings reveal an exciting progression, demonstrating how pDOOH has become more integrated with broader media strategies, offering operational efficiencies that can't be overlooked. The use of pDOOH as part of an 'always-on' strategy not only amplifies the reach of traditional DOOH campaigns but also enhances other digital channels, creating a seamless omnichannel experience that consumers today expect. What stands out to me is the marked maturity in the market's approach towards pDOOH. The shift towards strategic implementation, coupled with omnichannel planning and sophisticated campaign executions, speaks volumes about the channel's potential to deliver targeted, impactful messaging that resonates with the audience. As a professional deeply invested in pioneering within the digital realm, the emphasis on leveraging insights for continual refinement of campaigns resonates strongly with me. It underscores the importance of agility in today's fast-paced digital environment and the need for marketers to adapt and innovate continuously. This research is a testament to the dynamic nature of our field and the endless possibilities that thoughtful, data-driven digital strategies can unlock. Excited to delve deeper into the report and explore how these insights can further shape the future of digital marketing. #DigitalMarketing #Innovation #pDOOH #MediaStrategy #december19 | B Corp™

Scott Mitchell from Vistar Media shares tactics for retail marketers to captivate shoppers with OOH and drive in-store sales. Key takeaways: ✓ Reach shoppers where they are: Use OOH to target shoppers near your retail locations and competitors. ✓ Omnichannel amplification: Combine OOH with online advertising for increased brand recognition. ✓ Dynamic creative: Use DOOH to deliver personalized messages to shoppers. #OOH #RetailMarketing #DOOH #BrandRecognition #InStoreSales #MarketingTactics #VistarMedia #DigitalOutOfHome

🌟 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐎𝐎𝐇 𝐢𝐧 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐌𝐜𝐃𝐨𝐧𝐚𝐥𝐝'𝐬 & 𝐏𝐞𝐩𝐬𝐢 🌟 I read an interesting article on this topic. Here are some highlights and my thoughts on it. McDonald's and Pepsi are pioneering the integration of DOOH (Digital Out-of-Home) into their omnichannel marketing strategies to boost brand recognition and sales by reaching audiences where they are. 🔹 McDonald's uses data from the MyMcDonald’s Rewards app to customize promotions and increase customer engagement, achieving significant sales uplift through targeted DOOH campaigns. 🔹 Pepsi employs DOOH to create engaging, culturally resonant experiences, transforming everyday interactions into potential sales and enduring brand impressions. Both brands showcase how DOOH can enhance traditional and digital marketing efforts by delivering targeted, effective, and measurable advertising solutions. Programmatic DOOH, for example, is linked with notable increases in store visits and sales. 💡I have long shifted my focus from offline to exclusively online channels. I believe such strategies like in the example are only relevant for large brands ideally with extensive geographic coverage, both online and offline sales, and substantial marketing budgets. Not recommended for SMBs 🙂 However, it's fascinating to see how major brands integrate offline channels with online strategies. #OmnichannelMarketing #DOOH #MarketingStrategy

🚨 New eCommerce webinar this May 🚨 Join Cleveland Research Company and Harvest Group for our session: Unlock the Power of Retail Media - Evaluating Networks for Your Brand. Retail Media Networks (RMNs) continue to evolve – rolling out more advanced capabilities, targeting, and reporting in order to capture a greater share of branded manufacturers’ advertising dollars. For a brand, the decision of where to invest dollars continues to be increasingly complex and requires consistent education and understanding of what each RMN has to offer. CRC's Nicholas Fischietto will sit down with Harvest Group’s Mark Stamps to deep dive into omnichannel RMNs, discussing how to assess top platforms like #WalmartConnect, #TargetRoundel, and #KrogerPrecisionMarketing. Specifically, Mark will dig into each platform and provide insights on how to get the best ROI in 2024 – beyond just media execution. Looking for more insights? Register for free below ⬇

Want to connect the dots in the ever-spinning #omnichannel world? Join us for our next webinar with Mary Ventresca, VP of Marketing & Business Development for Pattison Outdoor Advertising and learn about: - Tips on making your message #unskippable - Ideas on how to blend OOH with digital to create great campaigns - The secrets to capturing audiences in places they least expect. 🗓️ December 11 - 12:00 PM MST 🪑 Save your seat in the link below https://lnkd.in/g_EiMxYe #MarketingMasterclass #CalgaryCMA #webinar #marketing

How can advertisers demonstrate that their digital out-of-home campaigns are driving business growth? DOOH’s data-driven capabilities enable advertisers to deliver dynamic, targeted, and measurable ads that seamlessly integrate with broader omnichannel strategies. Read more: https://loom.ly/C2dD21I #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

New research from JCDecaux and MTM proves that programmatic DOOH has shaken off its nascent label and entered the mainstream! For the second year in a row JCDecaux have partnered with MTM, to produce independent research into the programmatic DOOH landscape in the UK. The findings show that over the past 12 months pDOOH: 📈 has become more integrated into the wider media mix ✅ is favoured for its operational efficiency 🤝🏻 is widely used as part of an always-on strategy to boost the reach of DOOH campaigns and to support other digital channels. "We've seen real signs of increased maturity in the market compared to last year!” said Carrie Condino, B2B Research Director, MTM. “Now we're seeing more strategic implementation, true omnichannel planning, and more sophisticated campaigns. We're seeing marketers feel more comfortable and confident with the channel and they're moving on to an era of leveraging insights and continually refining campaigns.”  Read more about the findings and download the full report at the link below: #programmatic #pDOOH #digitalmarketing

🚀 Google’s leap into DOOH via DV360 is transforming advertising! Real-time optimization & omnichannel integration bring big opportunities—but centralization risks loom. 🤔 Stay agile, invest in Martech, and turn disruption into ROI! 💡 Let’s simplify the complex: www.datadrone.biz 🌟

Great new research from JCDecaux UK and MTM detailed below, revealing the continued development of Programmatic Digital Out of Home. pDOOH is most often planned and bought by multi-channel marketers and is being used to achieve a variety of goals. Marketers are benefiting from advanced data integrations by reaching niche audiences, and can also reach wide audiences in an efficient and cost effective way. The full report is attached below, and you can listen to Dom Kozak breakdown the findings in our Life in Programmatic Digital OOH podcast here - https://lnkd.in/eang5-Zi #pdooh #programmatic #digitalmarketing

Why should retailers embrace programmatic digital-out-of-home (pDOOH)? Last year, UK fashion retailer New Look launched a programmatic DOOH campaign to promote their new Autumn/Winter collection across shopping malls and high streets. The results were a 73% increase in foot traffic to New Look stores, a 4x lift in ad awareness, and strong sales for the new seasonal collection. 🛍 This is just one example. With capabilities like real-time optimization and dynamic creative, retail marketers can now drive in-store traffic and boost online sales more effectively. Read this article by our ad tech partner Hivestack by Perion to find out how programmatic DOOH can enable brands to stand out and achieve impactful results in today’s fast-paced market. 🌟 #RetailMarketing #ProgrammaticDOOH #DigitalAdvertising #Omnichannel #AdTech