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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 𝘐'𝘷𝘦 𝘯𝘰𝘵𝘪𝘤𝘦𝘥 𝘵𝘩𝘢𝘵 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺, 𝘢𝘯𝘥 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 – 𝘣𝘶𝘵 𝘳𝘢𝘳𝘦𝘭𝘺 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘸𝘩𝘢𝘵 𝘨𝘳𝘢𝘣𝘴 𝘵𝘩𝘦 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗮𝘁? 🤔 When companies recognize a need, they’re typically looking for someone who can help them solve it. They’re not necessarily searching for specific products or technologies, but for solutions that deliver the results and value they want. It becomes even harder when companies don't even know they have a need yet. That’s when you need to clearly communicate the value of your products or services – how they can solve their problems and help them achieve their goals. 💡 This is where your 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 comes into play. To succeed with your communication ✍️ – whether it's on your website, social media, or emails – you need a clear, documented, and tested value proposition. 𝗜'𝘃𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻 𝗔𝗜 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 🛠️ 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝗿𝗲 𝗲𝗮𝘀𝗶𝗹𝘆 𝗮𝗻𝗱 𝗾𝘂𝗶𝗰𝗸𝗹𝘆. With my GPT-powered Value Proposition Designer, available on my free learning portal, you can get help and inspiration to define your value proposition. It follows Alexander Osterwalder’s framework and provides a detailed description based on your company, target audience, product, and market. 👉 𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗶𝘁? If you are an owner or part of the management team in a B2B software company, then just drop your business email in the comments or send it to me in a message, and I’ll send you the link to the full guide.

A lot of you have heard about the StoryBrand Framework but do you really know what it is? The StoryBrand framework, developed by Donald Miller, is a popular marketing tool that helps businesses clarify their message and communicate more effectively with their customers. It’s based on the principles of storytelling and structures a company’s message in a way that resonates with the human brain’s love for stories. Here’s a step-by-step breakdown of the StoryBrand framework: A Character: The framework begins by identifying the customer as the hero of the story. This step involves understanding the customer’s desires and what they want to achieve. Has a Problem: The business identifies the problems that the customer is facing. These can be external, internal, or philosophical challenges that are preventing the customer from achieving their goals. And Meets a Guide: In this step, the business positions itself as a guide that has empathy and authority. The business shows that it understands the customer’s challenges and has the expertise to help. Who Gives Them a Plan: The guide (business) provides the customer with a clear plan that outlines the steps needed to overcome their challenges and achieve their goals. And Calls Them to Action: The guide encourages the customer to take action. This can be a direct call to action (like buying a product) or a transitional call to action (like signing up for a newsletter). That Helps Them Avoid Failure: This part of the framework addresses the customer’s fear of failure. The business explains how their product or service can help the customer avoid potential pitfalls. And Ends in a Success: Finally, the framework concludes with a vision of success. The business describes how the customer’s life will be improved after using their product or service, focusing on the positive outcomes and benefits. By following these steps, businesses can craft a compelling narrative that places the customer at the center, effectively communicates the value of their products or services, and motivates customers to take action. Wanna learn more? Get the book, “Building A StoryBrand.” https://a.co/d/4p4qcsW

The importance of storytelling in business... In business, companies that can tell their story effectively have a better chance at success. Even though most companies have success stories to share, they lack the ability to make their form of communication clear and effective. Why does storytelling help sales? Because a well-told success story can make the difference between a sale and a wasted call. The more customer stories there are, the easier it is for a prospect to be convinced. Example:  If you are a health coach and you have solid storytelling skills then your chances will increase 10x to close your deal. The elements of a good customer success story include: 1. A setting 2. A central character 3. The reason they chose your product or service 4. Challenges faced by that character before using your product or service 5. An unpredictable and surprising input 6. The business solution that they were expecting 7. What features or functionalities of your product/service helped them the most.

Struggling with execution of your strategy? I've got some valuable TL:DR content if you do. Chris McChesney's 4 Dimensions of Execution presentation video is ~34 mins long, even less if you like to listen at 1.25 or 1.5 speed, and I think it's definitely worth a watch. However, if you're like me and need a TL:DR sometimes, TechnoGals has you covered! I'm guilty of falling into the "whirlwind" that this video calls out as a reason for many failed execution strategies. Running the day-to-day business accidentally trumps in urgency over the actual important initiatives and goals, and it's a tough balance for sure. So what can be done? First is acknowledgement and then laser focus. Read below for a quick injection of ways to improve the execution of your strategy. As always... Like this content? ♻️ Share and repost 💬 Leave us a comment ➕ Follow @TechnoGals for more great insights and TL:DRs Link to the video in the comments!

One of the biggest pains for marketers is creating success stories and case studies. Why? Because often, it's only 𝒐𝒖𝒓 priority. → Your clients don’t have time to share the necessary information → Your colleagues, who were involved in the client's project, have 99 other problems, and participating in case study creation isn’t one of them So, what can you do? Try to create an environment where they are motivated to participate. When your client asks for a discount, negotiate by agreeing that they’ll share their metrics and give you permission to use their name when it’s time to craft a beautiful story about your collaboration. As for your team: I know it’s not easy, but try to pitch to management that contributing to case studies and success stories should be part of their KPIs. Now, a question for you: is there a standard operating procedure (SOP) for creating this type of content within your company? How did you get there? #B2Bmarketing #contentmarketing

What’s the best brand archetype for your expertise? Three that work well for Consultants are… ▪️ THE TACTICAL ONE Focus: Tips + tricks (how-to’s, lists, tools) Think: Neil Patel, known for detailed SEO strategies and digital marketing tips. His content is process-driven and solution-oriented. Pro: Easy to sell products/services. Con: Can get boxed into a niche, limiting expansion. ▪️ THE THOUGHT-LEADER Focus: Ideas (mindsets, trends, innovations) Think: Gary Vee, known for forward-thinking content on marketing trends and entrepreneurial mindsets. Pro: Evergreen, not tied to specific products. Con: Broad, making it harder to sell specific services. ▪️ THE STORYTELLER Focus: Personal stories and insights. Think: Jen Sincero, author of You’re a Badass at Making Money, shares principles through personal experience rather than step-by-step tips. Pro: Builds strong connections through authenticity. Con: Harder to sell if you only share stories without actionable advice. ▪️ YOUR STYLE This mostly comes down to a test and learn/ Goldilocks approach. But typically, I see: ► Tactical Experts are ideal for selling services, coaching, or courses. ► Thought-Leaders fit best for founders, speakers, and executives. ► Storytellers are great for those balancing a career, business, or passion projects. Which type aligns with your business?

They had the best product. Their pitch was complex. They lost the business What is more powerful? A top product with a complex pitch? Or an average product with a simple & relevant promise? Complexity destroys interest and trust. A bad pitch can kill a great product. Here's how to keep it simple and effective. In the many business pitches I have attended, a common failure factor I have observed is complexity. For example, during a vendor pitch some years ago, one company had the best solution, a solid service model, and great people. However, they showed so much of their internal process and exposed so much complexity that it overshadowed the benefits they offered. It was difficult to state what their offer was, and their complexity was of such magnitude that they did not generate trust. They lost the pitch. The decision-makers chose a good product that was clear about its benefits, with a simple promise that every decision-maker could remember and relay to others. The moral of the story: "simple" is a competitive advantage. HAVE YOU TRIED THIS TEST? Ask a customer to repeat your brand promise in one sentence. If what you hear is confusing and unrelated to your brand benefit, you may be missing business opportunities. Tips for Keeping It Simple and Effective: 1. Focus on the Customer's Benefit: Prioritize the customer's benefit over the attributes and technology of your product. 2. Use Clear and Concise Communication: Avoid jargon and keep your message straightforward. 3.Test Your Brand Promise: Ensure your brand promise is simple, easy to remember, and share. Ready to grow a profitable brand? I can help you sharpen your brand management skills so you can do it. 🔹 Get a copy of my workbook and use my templates. DM me for details or meet me at BrandMentor(dot)CA #marketing #branding #management #mentoring

Many businesses fool themselves into thinking that if their product is excellent, the market will buy. They hang onto the concept "if you build it, they will come” with all their strength and conviction. Because on the surface, all the brands they follow seemed to have done so…just by magically publishing their product’s landing page. This is a terrible business strategy, one that is expensive and comes with a high rate of failure. When does a prospect actually realistically find out how good your product or service is? Only when they have made a purchase. Without the conversion/purchase, no one knows how good your product/service really is. Marketing and communications must deliver the discovery and education objectives to your customers. Additionally, recognise that a good customer experience is worth its own weight in gold. If you give your customers a great experience, they'll buy more from you, and they'll help you build up your brand through referrals and introductions. Need more help? Join our new Run Your Own Marketing community at https://buff.ly/3S26iiL. I provide tools + resources (templates, guides, etc.), training, and solution-ing (process, curation, etc.) as well as a peer community to learn with, to support you establishing a successful brand and business. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and/or your team to launch, grow, execute and earn revenue effectively and efficiently. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #PR #prstrategy #communications #storytelling #narrative #branding #brandstrategy #runningaPRbusiness #pragency #projectmanagement #marketing #marketingstrategy #leadership #marketingtips #prtips #SMEtips

Many businesses fool themselves into thinking that if their product is excellent, the market will buy. They hang onto the concept "if you build it, they will come” with all their strength and conviction. Because on the surface, all the brands they follow seemed to have done so…just by magically publishing their product’s landing page. This is a terrible business strategy, one that is expensive and comes with a high rate of failure. When does a prospect actually realistically find out how good your product or service is? Only when they have made a purchase. Without the conversion/purchase, no one knows how good your product/service really is. Marketing and communications must deliver the discovery and education objectives to your customers. Additionally, recognise that a good customer experience is worth its own weight in gold. If you give your customers a great experience, they'll buy more from you, and they'll help you build up your brand through referrals and introductions. Need more help? Join our new Run Your Own Marketing community at https://buff.ly/3S26iiL. I provide tools + resources (templates, guides, etc.), training, and solution-ing (process, curation, etc.) as well as a peer community to learn with, to support you establishing a successful brand and business. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and/or your team to launch, grow, execute and earn revenue effectively and efficiently. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #PR #prstrategy #communications #storytelling #narrative #branding #brandstrategy #runningaPRbusiness #pragency #projectmanagement #marketing #marketingstrategy #leadership #marketingtips #prtips #SMEtips

The rise of #socialnetworking has transformed traditional #networking methods, opening new doors in #business. Leaders in #management must embrace #innovation to stay ahead in today's fast-paced #business environment. #Digitalmarketing is vital for engaging with today's tech-savvy consumers and boosting #sales. #Creativity and #digitalmarketing are powerful allies in crafting compelling content that drives #sales. Effective #management and #strategy are the cornerstones of any successful #business. Astounding 😊 Enthusiasm ✨ Contentment ❤️