Very Media Group’s Post

My 5 most valuable insights from 15+ years in retail & consumer marketing: 1. Understand your audience ➡️ Share key information with your retail partners, so they can speak to the audience in the right places with the right messages to drive impact. Otherwise, you could be wasting time and budget speaking to the wrong people in the wrong places! 2. The power of storytelling ➡️ You can’t just go for the hard sell all the time, crafting compelling stories in retail creates emotional connections that drive engagement and loyalty. Showcase real people using your products/services authentically. 3. Data-driven decision-making ➡️ It depends on your relationship with your retail partners as to how much visibility you get! but with great partnership comes transparency of results. This benefits both the retailer and the brand as you make smarter decisions on what's working and what’s not. 4. Flexibility is crucial ➡️ What worked for me 15 years ago is so different from what works today! It's essential to continuously experiment, iterate, and innovate to learn what your customers like. 5. Unlock the power of community ➡️Empower your audience to become your advocates, amplifying your messages in a way that you can’t directly as a brand. ❓ Are there other insights you use to unlock powerful campaigns?? 🙋🏻♀️ If you are a brand or retail team who needs support to create relevant authentic campaigns and maximise the value of your marketing activities then I am here for you.    📲 DM me or visit my website and we can book a discovery call to run through your needs. #retailmarketing #consumermarketing #digitalmarketing #marketingconsultant

As businesses prepare for 2025, one thing is clear: investing in marketing isn’t just smart—it’s essential for growth and relevance in today’s competitive landscape. The days of relying on outdated tactics or doing “just enough” are gone. Consumers demand innovation, and your brand needs to deliver. 💡 Here’s why marketing should be a top priority: 🎯 Digital Ad Spend is Expected to Grow 13.2% in 2025—your competitors are doubling down; can you afford not to? 🎯 Customer expectations are at an all-time high. Personalization, omnichannel engagement, and compelling storytelling are no longer optional. 🎯 Data-driven marketing is redefining how businesses make decisions—those leveraging analytics are seeing 5x higher ROI on campaigns. Strategic marketing investments can: ✅ Build brand loyalty and drive customer retention. ✅ Improve lead generation and accelerate sales pipelines. ✅ Elevate your digital presence, ensuring your voice stands out in a noisy market. The clock is ticking. Businesses that fail to prioritize marketing risk losing market share to more innovative competitors. Schedule a meeting with myself and Vikas Chopra to discuss how forward-thinking strategies can position your brand for success in 2025 and beyond. Your customers are waiting to hear from you—don’t let someone else tell your story. #MarketingStrategy #ImpactNetworking

I’ve seen brands cannibalize themselves with data.   How do you measure impact, especially in more creative areas of brand marketing?   ↳ You can’t often measure direct conversions in big celebrity partnerships.   ↳ Engagement metrics in social are quickly becoming less reliable due to algorithms.   ↳ Experiential events are limited by the small number of people you’re directly engaging with IRL.   Brand marketing efforts like these require a broader, holistic view in measuring impact.   And executive leaders can often lose sight of that when they just want to see the bottom line – in turn sacrificing resources and stifling creativity.   As brand marketers, our job is to take a strategic approach to data analytics, distinguishing between easily quantifiable metrics and those that demand more creative measurements.   And then we need to influence that creative buy-in at a higher level.   Let’s not let data blind us. Let’s protect creativity.

Ever thought about why some brands just stick in our minds? It's all about mastering the first hello, or in marketing terms, the awareness phase. Here's a deep dive into harnessing Dunn's Test to not just greet your potential customers but make a lasting impression. 1. **Understanding the Customer Journey:** Before anything, comprehending the complete customer journey is pivotal. Think of it as a grand adventure where the awareness phase is the starting line. Here, it's all about igniting that initial spark of interest and curiosity in your potential customers, akin to stirring the anticipation of an explorer at the brink of a grand expedition. 2. **The Power of Dunn's Test:** With the cluttered market space, grabbing attention is tougher than ever. Enter Dunn's Test. This statistical tool helps us peek into what truly moves our audience by comparing different groups and determining significant preferences. It's like having a magnifying glass that lets you focus on what matters most to different segments of your potential customers. 3. **Strategies for Optimization:** Armed with insights from Dunn's Test, fine-tuning your brand messaging, optimizing communication channels, and elevating content to resonate deeply with your audience becomes a calculated science rather than a shot in the dark. This personalized approach ensures that the message not only reaches the right audience but strikes a chord. How does your business navigate the vast ocean of the awareness phase? Do you think incorporating tools like Dunn's Test could steer your strategies towards more targeted and effective marketing? #CustomerJourney #DunnsTest #MarketingOptimization

🚀 Unlocking the Power of Strategic Marketing in the Digital Age 🚀 In today's fast-paced business world, strategic marketing isn't just a buzzword—it's a game-changer. 🎯 As a marketing enthusiast, I've learned that success comes from blending creativity with data-driven insights. Whether it's crafting compelling campaigns or optimizing performance, the ability to adapt and innovate is key. Here are three strategies I’ve found particularly impactful: 1️⃣ Storytelling that Connects: A brand is more than just a product; it's an experience. Your story should speak to your audience's values. 2️⃣ Data-Driven Decisions: Analytics tools provide invaluable insights. Use data to guide your marketing efforts and stay ahead of the competition. 3️⃣ Omnichannel Presence: Meet your audience where they are. Consistent messaging across platforms creates trust and drives engagement. 💡 What marketing trends are you exploring to stay ahead? Let’s exchange insights! #DigitalMarketing #MarketingStrategy #DataDriven #GrowthMindset #B2B #Innovation

Are brands making the most of their data? Download our whitepaper with Making Science to learn how a composable CDP centralises sources for a unified, data-driven strategy. Gain insights & drive growth with a complete audience view. Grab your copy: https://buff.ly/3Ydl9f5 #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing

What if your marketing strategy is missing this one crucial element? 🚀 In today’s fast-paced market, traditional strategies just don’t cut it anymore. With customer preferences evolving faster than ever, successful brands are those that constantly innovate while staying rooted in core values. Here’s what’s working for leading brands in 2024: 1. Personalized Engagement: It’s not just about reaching customers; it’s about resonating with them. Find ways to make your audience feel seen and heard. 2. Brand Identity Consistency: Consumers are drawn to brands that feel authentic. A strong, consistent brand identity across platforms builds loyalty and trust. 3. Strategic Use of Technology: AI and analytics aren’t just trends—they’re transformative tools. Successful brands are harnessing these to deliver unique experiences and real-time insights. Are you incorporating these elements into your strategy? Let’s discuss—what’s been your biggest takeaway from recent marketing shifts? 💬👇 #Innovation #DigitalMarketing #BrandStrategy #CustomerEngagement #MarketingTrends

𝑾𝒉𝒚 𝑯𝒚𝒑𝒆𝒓-𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝒊𝒔 𝑹𝒆𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒊𝒛𝒊𝒏𝒈 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈? 📈 In a world where customers expect more than just great products, hyper-personalization is the ultimate differentiator. This innovative approach leverages data to craft marketing strategies that resonate deeply with individuals. 🔑 𝐊𝐞𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 🎯 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Capture attention with content tailored to individual preferences. 🛒 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: Provide relevant recommendations that drive sales. 🤝 𝐋𝐨𝐲𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Strengthen relationships through meaningful interactions. 💡 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐑𝐎𝐈: Optimize your spend by targeting those most likely to convert. 💡 Did you know brands using hyper-personalization are significantly reducing cart abandonment and increasing lifetime value? 🚀 Hyper-personalization isn’t just a buzzword—it’s transforming how brands connect with their audiences. By tailoring experiences to individual preferences, businesses are seeing increased engagement, boosted sales, and stronger loyalty. 💬 𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐭𝐚𝐤𝐞? Have you implemented hyper-personalization in your strategy? Share your experiences, successes, or challenges in the comments. Let’s learn from each other! #MarketingInnovation #HyperPersonalization #CustomerExperience #DigitalMarketing #CustomerEngagement

Marketing in New Era: It’s a Whole New Game 🎯 The marketing landscape has evolved dramatically. What used to be about crafting the perfect ad is now about creating a seamless, personalized experience across every touchpoint. In this digital age, modern marketing demands agility, empathy, and data-driven decisions. Here’s what I’ve observed about today’s marketing: 🔍 Personalization: Customers expect tailored experiences. Gone are the days of one-size-fits-all. Every interaction—whether online or offline—should feel unique and relevant to the individual. 📱 Omnichannel Presence: Consumers don’t interact with brands on a single platform anymore. It’s crucial to be where your audience is, whether on social media, websites, or even in physical stores. Consistency across channels is key. 💬 Engagement over Promotion: Today’s consumers don’t just want to be sold to—they want to engage with brands. Authenticity, transparency, and storytelling build connections, while hard-sell tactics often push people away. 📊 Data-Driven Strategy: The ability to leverage data has transformed how we understand our audience. From predictive analytics to customer insights, data shapes everything from product development to marketing messages. 🌱 Purpose and Values: Modern consumers are more socially conscious. Brands that align with a higher purpose and demonstrate genuine commitment to values like sustainability and diversity win in the long run. The future of marketing is here, and it’s all about creating relationships that go beyond transactions. What trends are you seeing in the modern marketing world? #ModernMarketing #DigitalMarketing #CustomerExperience #Personalization #MarketingTrends #MarketingStrategy

why is it important to know consumer behavior before developing customized marketing strategies...??? Understanding consumer behavior is crucial for developing customized marketing strategies because it helps businesses to: 1.Target the Right Audience : By knowing who their consumers are, businesses can tailor their marketing efforts to the specific needs, preferences, and behaviors of their target audience. 2.Improve Product Development :- Insights into consumer behavior can inform product features, design, and functionality, ensuring that products meet the demands and expectations of the market. 3.Enhance Customer Experience :- Understanding what motivates consumers allows businesses to create more personalized and engaging experiences, leading to higher satisfaction and loyalty. 4. Optimize Marketing Spend :- Knowing where and how consumers interact with marketing materials helps businesses allocate their budgets more efficiently, focusing on channels and strategies that yield the best returns. 5. Increase Competitive Advantage :- By understanding consumer preferences and trends, businesses can stay ahead of competitors by anticipating market shifts and adapting their strategies accordingly. 6. Build Stronger Relationships :- Tailoring marketing efforts to the specific desires and behaviors of consumers fosters trust and loyalty, making it more likely for customers to return and recommend the brand to others. #consumerbehavior #marketingstrategy #targetaudience #competitorstrategy #marketingoptimization #competitiveadvantage #productdevlopment For Business consultation contact@wishfuldigital.com 8810462470