Veronica V. Sopher’s Post

🌍 Join Us for The Strategic Narrative: Managing Change Communications in a Noisy World 📢 "If we amplify everything, we hear nothing." – Jon Stewart In large organizations, competing priorities and constant communication overload can drown out what's truly important. How can we ensure that the right messages cut through the noise? On Tuesday, November 12th, the Issoria Community invites you to the first in a series of events that explores how to improve the signal-to-noise ratio in change communications and focus on what matters most. Join Ursula ERASMUS and Alasdair McKenzie, as they share insights on: ✔️ How planning, sequencing, and an 'air traffic control' approach can help reduce overload. ✔️ How to develop a strategic narrative that gives context to ongoing communications. ✔️ Techniques to ensure messages resonate with employees and drive action. 🗓 Event Details: Date: Tuesday, November 12th, 2024 Time: 10:00 AM EST | 3:00 PM GMT | 4:00 PM CET Hosted on Microsoft Teams Register today to ensure you don’t miss this chance to rethink your communications strategy and help employees focus on what truly matters. ➡️ //https://lnkd.in/eK_yCaPC #ChangeCommunications #StrategicNarrative #Leadership #IssoriaCommunity #ChangeManagement #EmployeeEngagement #InternalComms #OrganizationalDevelopment

Communications leaders are stepping into the C-Suite, bringing a profound shift in how businesses align their strategies with reputation management. As a CEO, your support in embedding comms into every level of your organization isn't just beneficial—it's transformational. Let’s amplify voices, build trust, and drive growth together! #PRStrategy #CorporateCommunication

🌟 Elevate Your Strategic Mindset! 🌟 Join our webinar on Thursday, April 18th with Kennedy Soileau, Chief Communications Officer at Washington State Health Care Authority and HCNW Board President, as we navigate the balance between tactical tasks and strategic goals in a fast-paced environment. In this session you'll: 🔶Gain insights into the common challenges communications professionals face in balancing tactical tasks with long-term strategic planning. 🔶Learn to distinguish between day-to-day tactical tasks and strategic initiatives, enabling effective prioritization in a busy environment. 🔶Explore techniques to align communications efforts with broader organizational objectives, ensuring every action contributes to long-term success. 🔶Understand the vital role of collaboration and clear communication in maintaining a strategic focus within teams, fostering a culture of shared goals and success. Don't miss out on insights to thrive in your communications role! Register here: https://lnkd.in/gCnAFVd2 #StrategicThinking #CommunicationsStrategy

Your reputation is built over years, but it can be damaged in minutes. In today’s digital world, the way a business handles its communications is visible to everyone. News travels fast, and so does public opinion. Companies that respond quickly, transparently, and effectively to crises gain the trust and respect of clients, customers, and partners. 😡 But a disorganised or delayed response can damage credibility and trust, sometimes irreparably. Effective communications is one of the many ways to help preserve your reputation during a major disruption / crisis. A well-rehearsed communications strategy and plan, for example, helps give your team the confidence to do the right thing, when it matters. 👍 Own any mistakes 👍 Show accountability 👍 Share what's been done and where you intend to go 👍 Engage on the channels that your customers use If you can see your reputation as a competitive advantage...why not think about the ways it can be damaged and then work to ensure it doesn't get damaged through poor preparation and disorganisation. How would you like organisations to communicate with you during a crisis? #reputationmanagement #crisisresponse #trust #leadership #resilience

According to the article CEOs whose board communications have a lasting impact… …Diligently prepare, keeping in mind the board’s composition, dynamics, and culture …Enable constructive-critical discussion and debate …Follow up powerfully after the meeting and between meetings. Ready to board: Communicating for long-term impact https://lnkd.in/ev3v_3ks #boardreadiness #impact

When it comes to crisis communications, it's not a matter of if, but when! This may sound euphemistic or even naive, but it amazes me to see the number of brands that need crisis management when there are so many blueprints for exactly what to say, what not to say, what not to do and every iteration therein. But perhaps I’m wrong. Clearly, with such an epic repeat of “Growth opportunities” in how organizations handle crises, the blueprints that I thought existed don’t. And the knowledge that I perceived as common is not. As a resource for leadership teams, here is The Global Leadership Crisis Communications playbook: https://lnkd.in/eQNrbCBU What EXACTLY is your organization doing to prepare? #crisiscommunications #publicrelations #marketingcommunications #corporatecommunications #riskmitigation #branding 

How often do you embrace change? Our strategic communications lead, Martha Parkhurst, shares why we should all be using change as an opportunity to explore our creativity, improve our skills, and work more efficiently together.💡 Read the full article: https://lnkd.in/eZPjNdZF #communications #change #innovation #teamwork #creativethinking

❓ Do you have upcoming leadership changes, regulatory hurdles, or customer dissatisfaction? How's your community relationship? Are you happy with the recent headlines about you and/or your company? Aware of top reputational risks? Facing internal alignment or leadership representation issues? We specialize in strategic communication to navigate change, crises, and challenges. What we can do for you: ➡ Lead strategic and tactical planning that includes message development, audience and channel identification to get that message out effectively and efficiently with the desired impact  ➡Create earned, owned and social media plans  ➡Identify the top reputational risks your business faces, mitigating them and helping you to communicate about them if needed ➡Develop or refresh crisis communications plans ➡Serve as communications counsel and/or an additional communications team member during a crisis ➡Work with your legal and public affairs team to solve regulatory, policy, governmental and legal issues ➡Establish community engagement strategies and work with your team to implement ➡Work with your leadership to review, bolster, align to and communicate environmental, social and good governance plans ➡Help with internal change management and turn your employees into brand ambassadors ➡Train on media and presentations. ➡Speechwriting Transform problems into opportunities by crafting and delivering effective messages for your audience. Let's achieve your goals together! 🤝

With my daughter studying Strategic Communications at Elon University and me working for SMG, this post resonates with me. Check out the insightful article to learn more about what SMG can do for you. #SMGConsulting #TeamSMG

After interviewing 100s of communications leaders, we uncovered 4 key categories that define crisis readiness: 1️⃣ 𝗣𝗿𝗲𝗽𝗮𝗿𝗲𝗱𝗻𝗲𝘀𝘀 & 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Are your plans and roles clear and actionable? 2️⃣ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Do you have the right tools to respond quickly and effectively? 3️⃣ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Is your team aligned and ready to act as one? 4️⃣ 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: Can you shape the narrative and build trust with journalists? To help you understand where you stand, we developed the 𝗖𝗿𝗶𝘀𝗶𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝗰𝗮𝗻. It’s not just an assessment—it’s a tailored roadmap to improvement. Based on your results, we’ll send you personalized resources to help you strengthen the areas where you need it most. Don’t wait for the unexpected. Take the scan and start building a more resilient communication strategy today: https://hubs.li/Q02YKnTP0 #CrisisCommunication #PRStrategy #MediaRelations #ReputationManagement #Presspage