I may not be an expert, but I’ve seen social media evolve in the last 4 years. I have written content & copy and analyzed what works and what does not. Lately, my conversations with some DTC founders and marketing teams / partners was not delightful. There was a pattern where they were going wrong while building from scratch; 1. Founders ignoring their personal brand while building their startups. 2. Startups use LinkedIn company pages for building their brand. It doesn't bring many conversions. 3. Creating content on trending concepts or assumptions that only brings engagement, followers and no sales. 4. Ignoring message-based copy and chasing virality. 5. Not guiding the traffic from reels and shorts to the products. I’m a big believer in testing, but 3-6 months is the ideal time, and following the same without results will only damage the brand. Lemme know what you think? #writer #writing #freelancecopywriter #copywriting #copywriter #contentwriter
You are on point man, especially startups using company's pages to build a brand
Well said Venkatesh, even from a business perspective, founders or these so called entrepreneurs pursuing the valuation game are too focused on developing the 'brand image' over product development and then in turn the brand, cash guzzling startups and these neo gurus have substantially killed market for genuine founders, sic.
Interesting take. I am also changing and checking a few strategies
Personal branding is key, and it's easy to overlook while focusing on the business side. I love how you emphasize testing and being patient building a brand takes time, and chasing virality isn’t always the answer Venkatesh V
I agree
Copywriter & Marketer | I give brands THE WORDS that TURN HEADS, spark CONVERSATIONS, & build LOYALTY.
2wThis post feels like a checklist of where most startups trip over their own shoelaces. Ignoring message based copy while chasing virality; it’s like running a marathon in flip-flops.