So: why might this course inspire enmity? Is it that we, sitting out of context, observe that "welcome" and "greet" could mean the same thing? Or is it that the feedback isn't sufficient enough to remind us of the nuances between "welcome" and "greet?" I imagine that the course discussed that nuance either in a long swath of bulleted text, or within some background VO for a video of smiling employees. But at the point in the course, the key element that is missing is the solid feedback reminding the learners of the difference between "welcome" and "greet." We snicker at the infinitesimal difference between "welcome" and "greet," maybe even respond with a well-placed The Office meme. But what's at the heart of this "hatred" of eLearning is that the feedback appears to chastise (we can't discern tone in text), rather than coach and explain the nuance the organization wishes were clear. Feedback is hard to do right in person. We should give it much more attention in our eLearning.
Assistant Director of Instructional Design at Massachusetts Institute of Technology | Author | Podcaster | Instructor | Public Speaker
“Our employees hate our courses and we don’t know why.” The course: