Velo - B2B Marketing Agency’s Post

"Is there any point in a B2B Christmas campaign?" - Absolutely! It's all about knowing how to reach your audience in a way that resonates with them. In this blog post, we've answered some of the most frequent questions about B2B holiday marketing strategies, from timing and tone to creative ideas and common pitfalls. Read it below to make this Christmas your best yet! https://lnkd.in/eGwsmvux

The holiday season is right around the corner! Are you ready? Our new blog post dives into opportunities for D2C and B2B businesses during this hectic time. Read the full article: https://bit.ly/3BTO5PS

When you're building out your overall Retention (Email + SMS) strategy, zoom out. I see too many brands hyper-focused on 1 off-sales and launches. It's easier to plan when you think of it like: Point A - New Customer Acquired Point Z - Maximum LTV Some of the 'healthiest' brands that I've worked with have a strategy that fits well with their core offering (Point A) AND have a strategy to continue building/sending offers to customers from Point B to Point Z

As we gear up for the B2B Marketing Award Ceremony tonight, here are a few trends from this year's Judge cohort. I had the pleasure of talking with Dr Christine Bailey, Alex Collins and Alina (Zheleznyakova) Bell and it seems like the only constant in our industry is... change! 🔄 But hey, that's what keeps things exciting, right?  The highlights: 1. A strong trend towards strategic brand campaigns driven by customer insights and authentic storytelling 2. Marketers are finally starting to win the internal alignment battle by aligning marketing efforts with business goals and proving ROI is more important than ever. 3. Strategic creative brand campaigns are on the rise.  The campaigns that were driven by customer insight and authentic storytelling are the big winners in driving sustainable growth. We know this already, but we can prove it now. Good luck tonight everyone and I hope to see you there.

How does Baudville Brands navigate the complexities of B2B marketing and buyer retention? In our latest episode, CEO Brad Darooge reveals their data-driven approach to identifying and re-engaging lapsed buyers. Learn how Baudville Brands navigates the modern marketing landscape, overcomes the challenges of rising digital ad costs, and leverages direct mail to boost customer acquisition and retention. 🚀📬

Which of these challenges do you face? - Rising ad costs - Meta is unpredictable - Need a channel that we can control Drew Sanocki of PostPilot spoke to Brad Darooge, CEO of Baudville Brands has seen it all. That's why they rely on direct mail for 90% of their business. How do they do that? With data...watch the clip below to know more 👇 https://lnkd.in/gwfSMT5x

Excited to announce that I'll be joining these incredible leaders as part of Reachdesk's #GiftMasters series! Gifting is a great way to stand out from your competition in every part of the customer journey. I recommend you sign up for the series to learn how you can incorporate gifting into your 2025 customer journey strategy. #ExclaimerEmail #MarketingStrategy #GiftMasters

When your campaign looks like everyone else’s, it gets ignored. With 61% of B2B marketers facing increased competition and buyers overwhelmed with choices, you need a bold message that resonates. FUEL, Yeager’s holistic GTM service, is here to help. 🫡 Hear from Renee Yeager about how you can differentiate your offering and drive leads with FUEL: https://lnkd.in/dSZ5im4v

How I captured 1.2 Million emails for Heinz in 90 days TLDR: 3 steps: 1. Capitalize on curiosity 2. Gamify the experience 3. Scale traffic Need help building greater awareness for your CPG or B2B Contact Conan Venus and Company for: -Creative solutions -Measurable results -Tailored to your industry.

We’re in the early days of our own renaissance in B2B, says Jim Habig, Vice President, Marketing, LinkedIn 🖼️ 📱 We are evolving the way we communicate and connect 🔒 A new privacy landscape is changing every rule of engagement 🔔 Our customers have evolving demands B2B is fundamentally different from B2C because the decisions in B2B are made by buying groups. Follow along here for more key insights from this year's #B2Believe ✨