Vatsal Rajgor’s Post

Ecommerce advertisers using Pmax need to understand this! Huge #'s of ecommerce brands and agencies are using Pmax. They're giving up visibility and control b/c it supposedly delivers better performance. But it's not what it seems - read this to see why. If you can't beat Pmax, I know who can. Take back your visibility and control, increase your profit, and disable the potential for long-term exploitation of Pmax: a black-box advertising system. https://lnkd.in/e2mgtap2

Did you know that traditional conversion metrics might not be the best measure of ad success? Firecracker Client Shirofune USA was just featured in Total Retail! In the article, CEO Mitsunaga Kikuchi discusses why retailers should prioritize Lifetime Value over conversions, the impact of bot traffic on conversion accuracy, and the benefits of evaluating long-term ad returns. Check out the full article 👉 https://lnkd.in/gyGXUppP #DigitalMarketing #AdTech #Retail #CustomerLifetimeValue #Shirofune

Advertising is an art that helps to sell from average to top products by filling in the dark needs of customers and sellers. Such high-in-value art involves nothing but creating a high impact. #sea #ads #ecommerce

X poor product can easily be sold online. But X product will not grow a sustainable business and will affect early the ads side you can generate a high number of purchases at the beginning and all metrics seem good with low CPP but later the X product quality will affect all your business sides, starting from the user's feedback to your ad account performance simply you will go to a higher CPC, CPM Level even if you have other good products they will also be affected by X   However,if You have a differentiation in product quality or pricing I prefer to run campaigns with different catalog sets, depending on the price side especially if you have a wide pricing variety:- $25 to $50 $60 to $100 $100 to $250 etc .. That will make your campaigns & ad account go to a different pocket of audiences with previous knowledge about their purchasing behavior, and which ad/catalog set is better for them! #mediabuying #productmarketing #ecommerce  

Static images and text-heavy e-commerce sites are a thing of the past. Today, video commerce has changed the game, particularly with the rise of shoppable video snippets. These bite-sized clips are packed with content that can expedite the consideration phase of the marketing cycle, boost conversion and drive engagement, which makes them a must-have for retailers and brands. 🔗 Read more about how brands and retailers are using shoppable video snippets to maximize ROAS and drive conversion. Link in comments. #ShoppableVideo #VideoSnippets #VideoCommerce #VideoMarketing #Retail #Ecommerce

It was a good month, some success a few failures Success you have read in the doc On failures, we had two 1/ For a home decor brand the we fell shot of revenue targets by over 18% and a month on month decline, though the ROAS improved than before 2/ For a oil brand, been 3 weeks and still looking to achieve elusive breakeven ROAS. Tested over 25+ creatives, only 4 worked. Struggled sourcing video creatives as brand is setting their operational systems first time. In past 3 days though we are hitting breakeven and hopefully can carry on the momentum So, here they are both the good and bad ....... If you are an e-commerce brand looking to scale your performance advertising profitably then let's talk DM's open #ads #marketing #sales

If you're still debating adding shoppable video snippets to your ecommerce sites, you're already late.⌛ Besides being on the intersection of educational and entertaining, videos also drive conversion for ecommerce sites far better than static images. One of our newest solutions involves creating shoppable video snippets from our live shopping events, some of which have generated up to a staggering 1515% ROAS on paid media. 📈 Learn more about why you should be using them, and how you can integrate these into your ecommerce site! Link in comments. #LivestreamShopping #Ecommerce #VideoCommerce #VideoSnippets #IncreaseROAS #Retail

If you're a DTC brand, Stop Losing Money. 3 things I firsthand identify that lose them a shit ton of money: 1. Poorly designed ad creatives - They fail to capture interest and trust - Leading to lower click-through rates and conversions 2. Unclear messaging - Potential customers are left confused about the product or service offering - Resulting in missed sales opportunities 3. Unfriendly website - Lacking upsells, video testimonials, OTOs, and clear refund/return guarantees - These are important for maximising your sales By avoiding these you can turn your struggling e-commerce site into a profitable business. If you want: To increase ad performance → use clear messaging and offerings For better engagement → use storytelling, optimise with upsells, testimonials, and cross-sells To increase conversions → improve messaging to match audience needs Remember Simple succeeds and fancy fails. Apply these strategies, refine your tactics, and watch your e-commerce business actually grow this time. PS: One of our clients recently hit their highest revenue month $120K in 25 days- if you want to see such results - DM ‘Results’ and let’s talk! #dtcbrand #clients

🌟 Transform Your Marketing Strategy with Nift! Are traditional marketing channels not cutting it anymore? Nift partners with top apps like TripAdvisor and ParkMobile to deliver exclusive gifts that delight users and drive new customer acquisition. Check out our latest video to see how we do it! 🎥 Watch the Video https://hubs.li/Q02QfKrR0 Discover more about Nift Advertising for Brands at https://hubs.li/Q02QfSjy0 #MarketingStrategy #CustomerEngagement #NiftNetwork #BrandGrowth

This year, we launched the product check—and for good reason👇 Up to 70–80% of advertising budgets are spent on ads leading to product detail pages. These pages are often reached through very generic search terms that deliver overly specific results. The end result? Many valuable visitors drop off, and the ROAS of most stores is much lower than it could be. Why? Because browsing customers end up on a specific page with little to no support. Here’s the big difference between product finders and product checks: 🔎 Product finders: Effective on category pages (PLPs), where customers ask: “Which product is right for me?” ✅ Product checks: Effective on product pages (PDPs), where customers ask: “Is this product right for me?” A product check provides product specific advice: Not: “These 3 headphones best suit your needs.” But instead: “The headphones you're considering don't quite suit your needs. Check out this alternative!” By featuring a product check on your PDPs, you'll stop wasting ad spend and help browsing customers make the right decision. A no-brainer, right?