Vatsal Rajgor’s Post

Is Black Friday India’s new festive sale frenzy? I was curious about the name "Black Friday" and what it truly means. A bit of digging revealed it began in the U.S. as a post-Thanksgiving shopping frenzy, offering massive discounts. But here’s the twist - India, with no Thanksgiving, has made it its own. 😅 Indian companies are creatively reimagining Black Friday. From 🛍️ flash sales on e-commerce platforms 🛍️ to massive in-store discounts, it’s becoming an event that combines festive spirit with smart consumerism. Even smaller brands are tapping into this, connecting with the younger, deal-hungry audience. I recently saw an ad from a local brand offering “Black Friday Bonanza.” It got me thinking: Is Black Friday in India a new 'Diwali Sale 2.0?' 🤔 For businesses, it’s an opportunity to innovate and align with global trends. What’s the best deal you snagged during this sale season? #BlackFridayDeals #BlackFriday2024 #MarketingTrends #Amazon #Flipkart #Myntra #Nykaa #Meesho

Over 70% of D2C brands in India embraced the Black Friday sales this year, and the results are a clear indication of how significant this event has become in the Indian e-commerce landscape. While many brands see notable growth during festive seasons like Diwali, the impact of Black Friday sales has been unparalleled. In just four days, several brands surpassed their previous records, with some achieving growth far beyond expectations. At Kreative Digitals, our Client numbers tell a compelling story: ↪ 3 brands crossed ₹50 lakh in daily revenue ↪ 9 brands surpassed ₹20 lakh in daily revenue ↪ 7 brands exceeded ₹5 lakh in daily revenue It’s evident that Black Friday is no longer just a Western phenomenon. As brands in India adapt to global shopping trends, the sales impact is clear, these numbers reflect the rapidly growing e-commerce ecosystem in the country. At Kreative Digitals, we continue to help brands navigate this shift and maximize their potential during these critical sales periods. The success of this year’s Black Friday is just a glimpse of the future of e-commerce in India. #BlackFriday #KreativeDigitals #D2C  #Marketing #ECommerce 

This Black Friday, India truly went all in, and the numbers speak for themselves! With record-breaking sales, top brands generated 70-80% sales of what they typically achieve during big shopping days like Independence Day and Republic Day 🙌 The sale brought a retail boom, with brands setting new benchmarks. Here's what I think made it such a big hit this year- 1. Indian consumers love discounts. And brands didn’t hold back in giving those discounts. The big discounts during the black Friday sale offered an incentive for consumers to buy instead of deferring their purchase 2. What stands out to me is how this once “Western” concept has now become our own. It has now become a well-anticipated event in India that aligns with country’s growing appetite for festive shopping 3. This year, Black Friday landed right during India’s wedding season. Brands smartly positioned big-ticket items like electronics, jewellery, and fashion as “must-haves” for upcoming celebrations 4. The deals weren’t just limited to e-commerce. Top brands like H&M, Xiaomi, Samsung, and more saw a good footfall into their stores for big savings In all this, brands went all out with promotions and advertising. My Instagram was honestly flooded with Black Friday Sale ads (not that I am complaining!). Black Friday has officially become a uniquely Indian shopping phenomenon, and I can’t wait to see how it grows from here ✨ #blackfriday #marketing #brands

Why is Janaki Paati (dadi/nani/granny) having a Black Friday sale- a concept that has nothing to do with India? Indians have embraced Black Friday with so much enthusiasm that it’s like Diwali’s distant cousin just moved in! We already have Great Indian Festivals, Big Billion Days, and End of Season Sales, but hey, who are we to say no to another reason to bargain?  And let's face it—this is just a warm-up for the next season of mega sales (spoiler alert: it's every day in India). Black Friday began in Philadelphia during the 1950s, describing chaotic post-Thanksgiving shopping. Rebranded in the 1980s, it symbolized retail profits, moving businesses from “red” to “black.” Today, it’s a global shopping phenomenon marking the holiday season’s kickoff. So while the West is fighting over PlayStations, we’re here clicking “Add to Cart” on imported sneakers, air fryers, and a “smart” water bottle that’s probably dumber than our steel one!

Black Friday in India? It was MASSIVE this year. That's one trend we noticed across brands we manage. Most brands were tentative, unsure if Black Friday would work—especially with Diwali sales happening just a month earlier. But it did. And it worked big. I think this is just the beginning. Marketplaces like Amazon and Flipkart will dominate Diwali sales as usual. And Black Friday? That’s shaping up to be a massive opportunity for D2C brands. The momentum is here, and it’s only going to grow.

𝐈 𝐡𝐚𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐝 𝐦𝐲𝐬𝐞𝐥𝐟 𝐒𝐀𝐅𝐄 𝐟𝐫𝐨𝐦 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐟𝐞𝐫𝐯𝐨𝐫! Unless you are completely immune from any media or marketing, you would have heard of and shopped for products during "Black Friday" sales. But have you ever wondered about the name and the origin of the term? Black Friday, born in the U.S. as a chaotic shopping day after Thanksgiving, has become a global retail sensation. Its origin dates back to the 1960s, where it marked the shift for retailers from losses ("red") to profits ("black"). But even before that, the term was first coined by Philadelphia police in the 1950s who had a tough time controlling the chaotic crowds of customers spilling into the city a day after Thanksgiving. Over time, countries like the UK, Canada, and even parts of Asia adopted this shopping frenzy, driven by irresistible discounts and the allure of holiday shopping. I have heard from my cousins and friends living in the USA about how a lot of them wait for this day to shop...till.they drop😀 In India, Black Friday began gaining traction over a decade ago, mainly by e-commerce giants like Amazon and Flipkart followed by fashion brands and electronics. Today, it's no longer just a day—it's evolved into a week-long extravaganza, with retailers rebranding it as Black Friday Week" to maximize reach and opportunity to convert the FOMO factor into sales. From iPhone deals to mystery box sales to quirky midnight offers to seemingly impossible discounts, brands are pulling all stops to attract shoppers. The event has slowly transformed into an anticipated shopping festival, similar to Diwali, driven by #strategicmarketing and consumer enthusiasm. Among the Indian retail and brand community, the FOMO factor weighs high as they rush in with our desi version of the very American #BlackFriday! This just shows how #retailers can craft events that not only boost sales but also become cultural phenomena. What has been your experience with this phenomenon? Any other interesting shopping fiesta that has caught your fancy as a brand or retailer or a consumer? Let's discuss in the comments. #MMMusings #Retail #RetailManagement #BlackFridayIndia #IndianShopping #Ecommerce #RetailTrends #ConsumerTrends #MarketingStrategy

Curious about the Black Friday buzz? Our latest article covers everything Indian brands need to know as they carry the festive spirit into Black Friday and beyond!✨ Highlights ⬇ 🔹Why Indian brands are jumping in to claim their slice of the Black Friday pie 🔹Stand-out strategies to shine in the shopping frenzy 🔹Tips to optimise payment infrastructure for peak sales volume Click here to read: https://lnkd.in/gT24Y44V Building a successful business means not just daily operations but seizing these golden opportunities. With our actionable insights, make Black Friday your brand's next growth catalyst. 📈 Got any more questions around this? let us know in comments.🚀 #razorpayrize #D2C #blackfriday

“Black Friday this year has become a significant event for ecommerce brands in India, catching up in scale and enthusiasm to its US counterpart. In the next few years, we have the potential to become the second largest market for black Friday sale period after the US.” Chirag Taneja, Co-founder and CEO, GoKwik Over the years, Black Friday events in India have started gaining major traction. Whether shopping online or visiting offline stores, consumers are eager to tick off their wishlists. Many save up and wait patiently for the sale to buy their favorite products or gear up for the holiday season. This year, the excitement reached new heights. Here’s a highlight of Black Friday 2024: ✔️ Home Décor: Achieved a year-on-year growth of 40% ✔️ Beauty & Personal Care: Recorded a growth of 34% ✔️ Cash-on-Delivery Preference: Accounted for 65% of GMV ✔️ Quick Commerce Platforms: Launched their first-ever Black Friday events and witnessed a 15% increase in sales Indeed, Black Friday has evolved into a fantastic opportunity for businesses to thrive, tapping into the enthusiasm of Indian shoppers. ----- Whether managing festive surges or handling skyrocketing daily sales, our all-in-one software solution ensures your business stays ahead Learn more: https://easecommerce.in/ Request a free 30-day demo. DM or email us at [email protected]. #easecommerce #CRM #blackfriday #sales #ecommerce #quickcommerce

The frenzy shopping experience, “Black Friday Sale,” has become a global phenomenon, and Indian retailers are quickly adapting to this trend. Traditionally marking the start of the US holiday shopping season, Black Friday now resonates strongly with Indian consumers, particularly in the aftermath of the festive Diwali season. Retailers across fashion, beauty, personal care, and e-commerce are leveraging this opportunity to woo shoppers with massive discounts, innovative participation, and tailored offerings. Read more: https://lnkd.in/gVujba6K BY - RIA DUNEJA MT Editorial #retail #business #market #news #update #discount #reliancetrends  #blackfriday #sale #fashion #beauty #personalcare vishal chaturvedi, Group Chief Revenue Officer, The Body Shop Nitin Jain, Director, La Pink Mansi Sharma, Founder, The Honest Tree (House of Beauty) Kumar Prashant, Business Head, Kylie Cosmetics at House of Beauty Mansi Sharma, Co-Founder, Boddess Beauty (House of Beauty) Sunaina Ramisetty, Founder, Tarinika and Paksha

Black Friday: A Global Shopping Phenomenon 🛍️ Black Friday isn’t just a sale—it’s a strategy. • For brands: It’s a chance to clear inventory, attract new customers, and boost sales before the year ends. • For consumers: It’s all about grabbing the best deals and kickstarting holiday shopping. In India, the trend is catching on, driven by global e-commerce giants and increasing consumer awareness. While it’s exciting, it also sparks conversations about overconsumption and mindful shopping. What are your thoughts? Is Black Friday a win-win for both brands and buyers in India? #BlackFriday #ConsumerBehavior #MarketingTrends