Varun Mohan’s Post

Broadcast TV only represents 21.6% of viewership nowadays, leading advertisers to turn to solutions like advanced TV. Learn how advanced TV works and the impact it will have on advertisers: https://bit.ly/3VqDm79 #advertising #marketing

In this interview with Branding in Asia, our Luke Smith discusses the changing landscape of television advertising in the APAC region, highlighting the rise of Connected TV (CTV) and its influence on traditional linear TV. Read on: https://lnkd.in/dbqzJuAc

Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. "While we know TV consumption is changing, this research shows how adults 18-34 are still viewing linear TV as well as streaming. Advertisers need to be able to easily find viewers across all forms of TV, in one buy where it can be managed holistically," says our very own Molly Finnerty, Chief Investment Officer at Zenith US. Read the full article here!

"Having an accurate steer on ad campaign reach that is independently measured, for example by Barb, is essential to the future of TV advertising. Once that’s in place, it becomes even more important for advertisers to understand how many people are in front of the screen and who they are," says Wavemaker's Emma Moorhead in an article out in the The Media Leader today. Read the the full piece exploring a holistic approach to TV measurement here: https://lnkd.in/ehariNqF

Performance Digital can change the landscape of your business with an affordable and effective Connected TV campaign!

Grab your PB&J and tune in for a lunchtime treat as Centriply President, #RobBochicchio joins #AnnHailer from Locality and #BeckyMeyer from Gray Media, in a TVNewsCheck webinar, December 3, 1pmET. Moderator #PaigeAlbiniak will lead the discussion on "how broadcast and cable groups are creating new opportunities for advertisers in 2025, and what media buying agencies are looking for in local linear, digital, mobile and streaming." Follow the link to register (free): "TVN Webinar: Optimizing Multiplatform Advertising In A Non-Political Year" https://hubs.ly/Q02Y_cT70

The challenge of planning, buying, and measuring TV campaigns has never been greater. Our Chief Digital Officer and Founder Trent McMillan says, 'The industry's move towards a more unified approach to TV advertising, represented by VOZ and other innovations, is both a cause for optimism and a reminder of the hurdles still to be overcome. The journey towards a more coherent and effective TV advertising strategy requires collaboration, innovation, and a steadfast focus on the viewer's experience.' Read more in the article from AdNews Australia below. #MediaMadeSimple #DigitalTransformation #MediaBuying

Grab your PB&J and tune in for a lunchtime treat as Centriply President, #RobBochicchio joins #AnnHailer from Locality and #BeckyMeyer from Gray Media, in a TVNewsCheck webinar, December 3, 1pmET. Moderator #PaigeAlbiniak will lead the discussion on "how broadcast and cable groups are creating new opportunities for advertisers in 2025, and what media buying agencies are looking for in local linear, digital, mobile and streaming." Follow the link to register (free): "TVN Webinar: Optimizing Multiplatform Advertising In A Non-Political Year" https://hubs.ly/Q02Y_8lB0

EPIC Media Director, Kristin Neubert, explains the benefits of including Connected TV in your media plan, with recommendations for building a CTV strategy. Take a look! #media #mediaplanning #connectedtv

Have you solved the Addressable TV Advertising puzzle? In our latest blog we explore the critical aspects of Server-Side Ad Insertion (#SSAI), its advanced capabilities and benefits. Learn how to optimise SSAI for dynamic scale, just-in-time transcoding, and robustness, ensuring a seamless viewing experience across devices. https://lnkd.in/eSjytHNF #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #OTT #blog Tzvi Gerstl