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“The way to right wrongs is to turn the light of truth upon them.” ~ Ida B. Wells ✨ For this #WisdomWednesday, we're inspired by Ida B. Wells' powerful words. In marketing, and in life, truth and transparency are the keys to creating meaningful connections. How are you turning the light of truth upon your work? Share your insights in the comments below! #QuoteOfTheDay #TheMarlsCollective #TruthInMarketing

We’ve spent 500 hours researching psychological principles that influence consumers… We're fascinated by the mental shortcuts and factors that influence us to buy… so we write weekly blogs talking about them… This week’s blog is about loss-aversion; this is a cognitive bias where individuals strongly prefer avoiding losses over acquiring equivalent gains, meaning the pain of losing is psychologically more impactful than the pleasure of gaining. We apply principles like this to marketing strategies and consumer-facing brands/businesses Give it a read below; if you enjoyed, make sure someone else does too by sharing it! https://lnkd.in/eZhb8ut5 #marketing #behavioralscience #business #consumerinsight

I’ve spent 500 hours researching psychological principles that influence consumers… I’m fascinated by the mental shortcuts and factors that influence us to buy… so I write weekly blogs talking about them… This week’s blog is about loss-aversion; this is a cognitive bias where individuals strongly prefer avoiding losses over acquiring equivalent gains, meaning the pain of losing is psychologically more impactful than the pleasure of gaining. I apply principles like this to marketing strategies and consumer-facing brands/businesses Give it a read below; if you enjoyed, make sure someone else does too by sharing it! https://lnkd.in/eZhb8ut5 #marketing #behavioralscience #business #consumerinsight

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Improved quiz, don't miss out! Want to review if you are on track to make the impact you know deep down you are capable of in this defining decade? I've updated my defining decade quiz so why not try it out! You've got nothing to loose, it only take a few minutes! Click on the link below: https://lnkd.in/gJefJK6A #womeninsustainability #sustainabilitycoaching #definingdecadequiz

Improved quiz, don't miss out! Want to review if you are on track to make the impact you know deep down you are capable of in this defining decade? I've updated my defining decade quiz so why not try it out! You've got nothing to loose, it only take a few minutes! Click on the link below: https://lnkd.in/gJefJK6A #womeninsustainability #sustainabilitycoaching #definingdecadequiz

Improved quiz, don't miss out! Want to review if you are on track to make the impact you know deep down you are capable of in this defining decade? I've updated my defining decade quiz so why not try it out! You've got nothing to loose, it only take a few minutes! Click on the link below: https://lnkd.in/gJefJK6A #womeninsustainability #sustainabilitycoaching #definingdecadequiz

Improved quiz, don't miss out! Want to review if you are on track to make the impact you know deep down you are capable of in this defining decade? I've updated my defining decade quiz so why not try it out! You've got nothing to loose, it only take a few minutes! Click on the link below: https://lnkd.in/gJefJK6A #womeninsustainability #sustainabilitycoaching #definingdecadequiz

Improved quiz, don't miss out! Want to review if you are on track to make the impact you know deep down you are capable of in this defining decade? I've updated my defining decade quiz so why not try it out! You've got nothing to loose, it only take a few minutes! Click on the link below: https://lnkd.in/gJefJK6A #womeninsustainability #sustainabilitycoaching #definingdecadequiz