Vanessa Chin’s Post

View profile for Vanessa Chin, graphic

SVP Marketing @ System1 | Marketing Effectiveness | MBA

Stories open hearts, minds and dialogues. SKIMS has once again proven that they are here for us. And by us, I mean every woman. Every shade of skin. Every body that has changed. Every body that has been scarred. Kim Kardashian, Olivia Munn, SKIMS & Susan G Koman Foundation launched a new campaign this week to champion awareness for early breast cancer screenings. Olivia has bravely shared her experience over the last 2 years, highlighting how an early diagnosis changed her odds. https://lnkd.in/g5FHS7Vp Kim Kardashian has received some flack in the last year for using celebrities to grab attention in her campaigns. Lazy even. I have to ask, why is that bad? Attention is critical in Advertising, and using celebrities is one way to do that. What I DO see is a woman who has created a brand that makes you feel confident and comfortable in your unique skin color, in your unique shape post baby, in your unique scarred skin post surgery. Not lazy in the slightest. I'm here for it Kim. "Advertising works best when it celebrates human uniqueness while also revealing that we are all part of a great whole." ~ Orlando Wood Feeling Seen https://lnkd.in/gsGJWuMG I share #Marketing & #Advertising musings; follow for more. Jon Evans Andrew Tindall Genevieve Norris Jess M. Freddie Laughton Colin Jenkinson Melissa Rosenthal Emma Cooper Robyn Di Cesare Rebecca Hatherall

  • No alternative text description for this image
Gavin Beale

Recruiting top marketers for amazing brands | Helping Marketing Leaders, CMOs and Directors to curate incredible teams | Founder | Neurodiversity Advocate

1mo

I’m often a KK sceptic but actually this is both a great way to raise awareness for breast cancer and lifting stigma’s, whilst grabbing attention too. I find it smart and thought provoking. Excellent marketing 👌🏼👌🏼

Marina Borelli

Brand Management & Communication Strategist | Expert in Market Strategy, Go-to-market, and Integrated Campaigns | FMCG & Digital Marketing Specialist | Former Unilever

1mo

As a woman who also went through breast cancer, I absolutely loved this campaign. Newer brands like SKIMS and Savage x Fenty are truly setting the bar higher than Victoria’s Secret ever did. They’re not just showcasing diverse bodies; they’re celebrating each woman’s unique story and resilience. Stories like these open hearts, minds, and dialogues, making it easier for women of all shapes, colors, and experiences to feel represented and empowered. It’s incredible to see a focus on authenticity and attitude in these campaigns—exactly what we need!

Carly Osman Holme

The Big Ideas and Tiny Details of Marketing | NED | Epic Kitchen dancer

1mo

Love everything about this, i am a big fan of what SKIMS do in general as it feels that it has the female gaze and experience is at the heart of everything. Devastatingly breast cancer will happen to 1 in 8 of us and therefore 1 in 8 chance that we may have a scar that could look like this (if we are one of the lucky ones to survive). I love that that are showing it and not hiding it away.

Carly Wilcox

VP People | Head of People | Start Up Advisor | People Strategy | Supporting Founders & CEOs scale their orgs

1mo

As a BC survivor and a SKIMS lover. This is epic

Kimberly Neff

EY Partner/Principal | Financial Services Business Transformation Practice Leader | Client Coordinating Partner | Consumer Banking | Journey & Experience-led Transformation

1mo

Love this post Vanessa! And I just purchased several SKIMS. 🩷

Ashlee Green

VP @ Creative Theory Agency | Community Builder @ RUNGRL

1mo

Love this post Vanessa! 

Kerry Collinge

Uncensored CMO Podcast MD | Commercial Director a.p.e I MiniMBA | ThePowerMBA/ Co-Author of Pivot and Grow I Board Advisor I Mentor

1mo

♥️♥️♥️

Kerry Schneider, MA, LPC

Senior Marketing Strategist. Digital and Content Marketer. UX Writer. Copywriter. Tech-speak Translator. Rock Fan. Wife. Stepmom. Race Girl. Shoe Hoarder. Cat Whisperer. Dog Mom. Activist. #CLE to the bottom of my soul.

1mo

This might actually make me buy SKIMS when I have historically stayed away from anything Kardashian.

Kate Lang

SVP, PR for Walmart at Golin

1mo

Amen!

See more comments

To view or add a comment, sign in

Explore topics