Stories open hearts, minds and dialogues. SKIMS has once again proven that they are here for us. And by us, I mean every woman. Every shade of skin. Every body that has changed. Every body that has been scarred. Kim Kardashian, Olivia Munn, SKIMS & Susan G Koman Foundation launched a new campaign this week to champion awareness for early breast cancer screenings. Olivia has bravely shared her experience over the last 2 years, highlighting how an early diagnosis changed her odds. https://lnkd.in/g5FHS7Vp Kim Kardashian has received some flack in the last year for using celebrities to grab attention in her campaigns. Lazy even. I have to ask, why is that bad? Attention is critical in Advertising, and using celebrities is one way to do that. What I DO see is a woman who has created a brand that makes you feel confident and comfortable in your unique skin color, in your unique shape post baby, in your unique scarred skin post surgery. Not lazy in the slightest. I'm here for it Kim. "Advertising works best when it celebrates human uniqueness while also revealing that we are all part of a great whole." ~ Orlando Wood Feeling Seen https://lnkd.in/gsGJWuMG I share #Marketing & #Advertising musings; follow for more. Jon Evans Andrew Tindall Genevieve Norris Jess M. Freddie Laughton Colin Jenkinson Melissa Rosenthal Emma Cooper Robyn Di Cesare Rebecca Hatherall
As a woman who also went through breast cancer, I absolutely loved this campaign. Newer brands like SKIMS and Savage x Fenty are truly setting the bar higher than Victoria’s Secret ever did. They’re not just showcasing diverse bodies; they’re celebrating each woman’s unique story and resilience. Stories like these open hearts, minds, and dialogues, making it easier for women of all shapes, colors, and experiences to feel represented and empowered. It’s incredible to see a focus on authenticity and attitude in these campaigns—exactly what we need!
Love everything about this, i am a big fan of what SKIMS do in general as it feels that it has the female gaze and experience is at the heart of everything. Devastatingly breast cancer will happen to 1 in 8 of us and therefore 1 in 8 chance that we may have a scar that could look like this (if we are one of the lucky ones to survive). I love that that are showing it and not hiding it away.
As a BC survivor and a SKIMS lover. This is epic
Love this post Vanessa! And I just purchased several SKIMS. 🩷
Love this post Vanessa!
♥️♥️♥️
This might actually make me buy SKIMS when I have historically stayed away from anything Kardashian.
Amen!
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1moI’m often a KK sceptic but actually this is both a great way to raise awareness for breast cancer and lifting stigma’s, whilst grabbing attention too. I find it smart and thought provoking. Excellent marketing 👌🏼👌🏼