Vanessa Stiles, APR’s Post

On the 16th of May 2024 in our Public Relations Production class, we learnt about the website. Mr Charles Nii Ayiku Ayiku explained to us that website is a platform that has web pages and contains multimedia contents, texts, images, and interactive elements. We also learnt some importance of the website which are: -Reputation Management: website platform to address public concerns, respond to crises, and correct misinformation. -Audience Feedback: - PR professionals use websites to gather feedback, address inquiries, and build relationships with stakeholders, fostering loyalty and advocacy.Charles Nii Ayiku Ayiku, APR

It is important for firms handling any social and resettlement project to distinguish between public relations and stakeholder engagement. The two may appear to mean the same thing however, What is very clear is that community relations cannot be dealt with as a public relations exercise. #RAPseries

Public Policy and Public Relations: An interesting intersection https://bit.ly/RTViews1072 Policies can make the desired impact and successfully reach the relevant stakeholders with appropriate public relations outreach, states Jyoti Tanwar in her #RTViews today.

🌟 Shining a spotlight on one of our own! 🌟 Kim's dedication to professionalism and excellence in PR is truly inspiring. As we celebrate APR Month, it's a perfect time to highlight the value of this prestigious accreditation and encourage fellow PR pros to explore this rewarding journey. 💼✨ Considering pursuing your APR? Check out the article below for more information!

The importance of social responsibility is reflected in public relations when organizations adopt interactive strategies that reflect their values and orientations Through active participation in social activities, institutions can improve their image and create a positive impression among clients. #Social_Strategies #Reputation_Founder

#TuesdayTip: Public Relations and Your Staff Because they have the most contact with your primary public (parents), your certified and classified staff is one of the most influential groups when it comes to delivering the public relations tone you are looking for in your school. #schoolmarketingtips

The intersection of #publicpolicy and #publicrelations is where communication strategies and government policies converge to influence public opinion, shape societal outcomes, and ensure the effective implementation of policy decisions. Since taking the #PublicPolicy course at #TheTakshashilaInstitution, I've been gathering my thoughts on this topic, and now my article on the intersection between public policy and public relations is finally published in #ReputationToday.    You may read the article here. https://lnkd.in/gSPxMMik #Publicpolicy #Publicrelations #communications #prprofessionals #Adfactorspr

Interested in getting your Accreditation in Public Relations from PRSA? These FREE seminars will answer all your questions and provide helpful tips. April 3, May 1, and June 5.

It was an honour and a privilege to be at the PRCA Fellows' Lunch at the House of Lords. The guest speaker was the exceptional Dwain Chambers. I'm a cynic when it comes to 'inspirational' or 'motivational' speakers and am rarely moved. I prefer to hear more practical speakers such as politicians, academics or authors. Dwain was an exception. He was truly inspirational. I don't think I was the only one in the room who might have a tear in the corner of their eye. I was there with my client 72Point and was struck by how the theme of storytelling and narrative ran through the speakers and questions. In this introductory speech 72Point CEO Chris Pharo talked about his journey from journalism to public relations. He said "While journalism and PR may differ in some respects, what connects them is the power of storytelling. The art of narrative is central to both, and the drive to innovate, adapt, and capture the attention of audiences has only grown stronger." After the main course Dwain spoke about his journey. It was a classic story from setting the scene as an inner London kid to junior athletic star, his rise to Olympic champion, followed by the classic narrative nightmare of his doping downfall then his redemption in the 2012 Olympics to today. I wasn't the only one wowed by Dwain's story telling prowess and redemption as Rod Cartwright asked him about how he had learnt to tell his story so effectively. I'm not going to explain #fourfingersonethumb as you should book Dwain Chambers as a speaker and hear it first hand. #publicrelations #communications #pr

Today, being Thursday May 15, 2024, we had our second lectures in Public Relations Production on a topic I have been looking forward to from the very day this course was introduce to us. That is “Understanding Websites in Public Relations”.  I got to understand through todays lesson that indeed in today's digital age, websites are crucial in public relations, acting as virtual storefronts that allow organizations to communicate their messages, engage with their audience, and manage their reputation. Websites serve as central hubs for information dissemination, providing up-to-date details about the organization, its products, events, news, and initiatives. Also, PR professionals use websites to control the narrative and ensure accurate information reaches stakeholders, including customers, investors, media, and the general publics. Again, a well-designed website reflects the brand's identity and values, conveying professionalism, credibility, and trustworthiness, which helps in establishing a positive brand image and differentiate an organization from their competitors. Websites also facilitate two-way communication between organizations and their stakeholders through features like contact forms, live chat, social media integration, and interactive content, enabling direct engagement and relationship building. They are essential for reputation management, serving as platforms to address public concerns, respond to crises, and correct misinformation. Additionally, websites offer valuable data and analytics tools that help PR professionals measure the effectiveness of their strategies by analyzing metrics such as website traffic, engagement rates, and user behavior. This data informs future PR initiatives, making websites indispensable for achieving organizational objectives in a digital landscape. We were put into groups, where each group has to come up with a company and with the help of our lecturer, Charles Nii Ayiku Ayiku, APR we created a website using canva. I happened to be in group 3, and the name of our company is “Nimdea Pa Initiative”. “Nimdea Pa” is a twi word which means “Good Knowledge” and our mission is to create a world where every child can achieve their dreams through education and support. Charles Nii Ayiku Ayiku, APR Below is the link to our website  https://lnkd.in/dry-Piym