Looking to engage Gen Z and Millennial shoppers? Our Ed Wogan shared insights with some tips on what your loyalty program needs to attract the next generation of shoppers: - Make offers easy to earn and spend. Tech-savvy consumers want a seamless experience; whether they’re shopping in-store or online. - Provide charitable options. For younger shoppers who want to make a difference but lack disposable funds, offering the option to turn loyalty rewards into charitable donations can give them a meaningful way to contribute and engage with your brand. Read more: https://lnkd.in/eyJBm-Tb #cardlinkedoffers #rewards #earn
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Action Items for the Growth Marketer: Incorporate purpose-driven strategies that resonate with your audience’s values, ensuring consistent engagement across touchpoints. Leverage innovative platforms like Givz to turn discounts into charitable donations, fostering emotional loyalty and driving repeat purchases. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket
How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement
scoop.it
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Why Retail Store Owners Should Join the Charity Bites Network In today's competitive retail environment, connecting with customers and standing out requires more than great products and prices. Modern consumers are increasingly drawn to businesses that commit to social good and align with the causes they care about. The Charity Bites Network (CBN) offers a unique opportunity for retail store owners to grow their businesses while making a meaningful impact in their communities. Here's why you should register your retail store on the Charity Bites Network today: 1. Boost Sales Through Purpose-Driven Marketing CBN empowers retail store owners to partner with charities and influencers to drive sales. By aligning your business with charitable organizations, you create an emotional connection with customers who value giving back. Imagine customers choosing your store for what you sell and what your brand stands for. Through CBN, 10% of every purchase made through the network is donated to a partnered charity, giving customers a tangible reason to shop with you. 2. Expand Your Reach with Influencer Power CBN's network includes influential personalities, such as NASCAR drivers and other notable figures, who actively promote products and brands featured on the platform. When you join, you tap into a marketing powerhouse that connects your store with a broader audience. By registering, your store gains access to this valuable promotional channel. 3. Strengthen Community Relationships Charities participating in CBN actively recruit their supporters to shop at affiliated businesses. By registering your store, you partner with these organizations, showing dedication to improving your local community. This fosters goodwill, increases customer loyalty, and positions your business as a community champion. 4. Enhance Your Brand's Visibility As part of the CBN, your store gains exposure through its marketing ecosystem, which includes digital advertising, charity campaigns, and influencer promotions. This visibility can increase foot traffic, online sales, and long-term customer relationships. 5. Enjoy a Seamless Integration Experience CBN is designed to make the process of joining simple and efficient. Once registered, you can access user-friendly tools and dashboards that track sales, donations, and campaign performance. The platform also offers customizable advertising opportunities to help you optimize your impact. Conclusion The Charity Bites Network isn't just a platform—it's a partnership that aligns your retail store with social good and consumer loyalty. It offers an unparalleled opportunity to grow your business while making a difference in the lives of others. We can create a win-win-win scenario for your business, community, and customers. Sign up now and take the first step toward making a more significant impact.
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Who doesn't like chocolate ? 🐣 So what has chocolate got to do with #omnichannel #marketing I hear you ask? Well check it out for yourself this fun Friday and you can even gift the real choccie goodies not just the virtual kind. 🍫 How to gather consent, how to use geo location, how to share, how to link it back to physical product and sales. errr now you see 👀 what they did at Cadburys. Well you want to have a go right? Feel free to hide mine and send it to me at [email protected]. Want to make it harder dont use the hints. Happy Friday. Content that Connects Closing Delta PS: If you don't like chocolate, this is not for you and you need help. https://lnkd.in/gGu8Du6j #pharmaceuticals #healthcare
Cadbury Worldwide Hide
worldwidehide.cadbury.co.uk
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🚀 Achieve 122% ROI with HighNote's HyprMail! 🚀 We helped Norton Healthcare supercharge their patient acquisition with an omnichannel strategy that delivered big results. Using HyprMail’s cutting-edge technology—personalized mailings, targeted digital ads, and smart segmenting—25% of new patients turned into high-value specialist patients. Want to see how HyprMail can do the same for you? Schedule a demo today and start driving results! https://hubs.ly/Q02LqYKm0 #HealthcareMarketing #PatientAcquisition #OmnichannelMarketing #HyprMail #HighNote #DirectMail
HyprMail for Non Profits Demo
gohighnote.com
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We're excited to be cited in The Washington Times! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and connect with us via the link in the comments section: https://bit.ly/3xCw2Mj #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Charitable donations after inflation fell for second straight year in 2023
washingtontimes.com
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Action Items for the Growth Marketer: Incorporate purpose-driven strategies that resonate with your audience’s values, ensuring consistent engagement across touchpoints. Leverage innovative platforms like Givz to turn discounts into charitable donations, fostering emotional loyalty and driving repeat purchases. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket
How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement
scoop.it
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Should your nonprofit still care about direct mail? We say YES! While digital spaces continue to gain attention, nonprofits are increasingly using omnichannel marketing strategies. Here's why traditional channels, including direct mail, won't be going anywhere any time soon, from NonProfit PRO: https://hubs.ly/Q02Rx2320 #nonprofitmarketing #directmail
What’s Going on in Nonprofit Direct Mail?
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DFD #15: Unlocking easter's e-commerce potential: A seller's guide beyond religious observance. As an e-commerce seller, it's essential to view holidays like Easter through a strategic lens beyond religious observance. Understanding why people make purchases during Easter can significantly impact your business strategy. 🛍️Top 7 reasons people make easter purchases: 1. Gift Giving: Purchasing presents, especially for children. 2. Holiday Preparation: Buying food, decorations, and supplies for Easter gatherings. 3. Seasonal Shopping: Shopping for spring clothing and home decor. 4. Tradition and Ritual: Acquiring items for Easter customs and traditions. 5. Indulgence and Treats: Enjoying Easter-themed foods and treats. 6. Home Improvement: Refreshing the home with new items. 7. Charitable Giving: Supporting and donating to charity. ✅Utilizing easter as an e-Commerce seller: 1. Offer Easter-themed products that cater to these purchasing motives. 2. Conduct Easter-themed marketing campaigns to capitalize on consumer behaviors. 3. Incorporate Easter-related keywords into your SEO strategy for increased visibility. 4. Provide Easter discounts to attract holiday shoppers. 5. Showcase Easter products visually through high-quality imagery and displays. 6. Create engaging Easter content such as blog posts and social media posts. 7. Support charitable causes, aligning with the spirit of Easter and fostering goodwill within your community. By leveraging these insights and strategies, you can effectively tap into Easter's potential as an e-commerce seller beyond its religious significance. 🐣 With that said - Happy Easter to all who celebrate! 💬If you're a beginner with questions about starting an online store, don't hesitate to ask in the comments below! ♻️Repost to share this with your network. #DailyFoundersDiary #ecommerce #easter __ 👋 I'm Marianne, co-founder of Select Your Product, where we empower professionals with the confidence and know how to start their own e-commerce business. . I'm on a mission to democratize financial and business education. Join my Daily Founder's Diary to transition from employee to entrepreneur and let’s build a community of like-minded (future) founders! 🧡
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Maximizing Retail Fundraising for NGOs During Festive Seasons Festive seasons bring a unique opportunity for NGOs to engage donors in the spirit of giving. Retail fundraising during this period can be particularly effective with the right strategies in place. 1. Create Festive Collaborations Partnering with retailers helps maximize visibility. By associating with trusted brands, NGOs can reach a broader audience. Retailers can encourage donations at checkout, offer product bundles that support causes, or allocate a portion of sales proceeds to the NGO. 2. Leverage Digital Campaigns Promoting causes on social media and through email marketing can build momentum. Run digital campaigns that highlight the festive theme, tying it to a cause—whether it’s “Gifts for Good” or “Holiday Helpers.” Emphasize the impact of each donation with storytelling and visuals to make the cause feel personal. 3. Engage Donors with Limited-Edition Merchandise Exclusive festive merchandise, co-branded items, or even handmade products can make donations feel more rewarding. For instance, small ornaments, gift wrapping, or greeting cards that benefit the NGO give supporters something tangible to show their commitment. 4. Set Up Pop-Up Booths A physical presence in stores can boost visibility. Pop-up booths allow NGO representatives to connect directly with shoppers, explaining the cause and showing how even small contributions make a difference. Retailers can offer booth spaces in-store or at local markets, which can increase reach. 5. Offer Gift Matching Programs Encourage retailers or donors to match gifts during the festive season. Matching contributions inspire others to give by doubling their impact, making donors feel more valued and boosting the total amount raised. By integrating these strategies, NGOs can make the most of festive seasons to inspire generosity and boost retail fundraising.
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Struggling with low engagement? Disconnected marketing efforts may be diluting your impact. Find out how an omnichannel approach can boost awareness, fundraising, and volunteer participation. 🎯 Wondering what the heck omnichannel is? Learn about it: https://lnkd.in/gKHHJSpt #nonprofitmarketing #marketing #nonprofit
Why you need a different approach to ad campaigns
fastcompany.com
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