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In the marketing world, the debate between performance and brand marketing continues. But what if you could have both? 🎯 This article explores how to strike the right balance, driving immediate results while building lasting brand value. Learn how to set up proper tracking and attribution for both aspects of your marketing strategy. Are you measuring what truly matters for your business growth? #MarketingROI #BrandBuilding https://lnkd.in/g-iwsmEf

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