Usman Haider 🧑🏻‍💻’s Post

Day 2 of Teaching You How To Make Viral Videos that Actually Convert No one video should be able to stand alone! That’s how you guarantee your moment of fame converts to long term gain. Think about it…if you don’t give your viewers an incentive to follow you aka a cliff hanger at the end of your video, why would they stick around for your other videos? Post on your account like you’re the director of your own reality TV show. Or create your own reality and start a series! But how do you actually hook them in your series at the beginning? Stay tuned for more on that in day 3! Have you tried making series content yet? Let me know in the comments! 👇

📺💵How do I make a tv deal? 1. You will need a pilot script(If it’s a scripted show), sizzle if it's a reality show, deck and line budget. 2. You can create these materials if your experienced or hire someone to do it with you. 3. You will need a production company or agent/manager to get your network or streamer meetings and pitch your tv series to their development executives. 3. They will help guide you on making the deal with the network or streamers that are interested. 4. If the network or streamer like your show they eventually green light it(agree to make a pilot or series and off xyz dollar amount per episode to spend on it). 5. If your show does well(ratings/viewership) they will reorder for season 2! I wanted to give you a free Raiders Coffee Talk item, which is a taste of the kinds of resources that are in the club. This free resource is a Film Roadmap from development through distribution. Click here to get it https://lnkd.in/geATPkai Did u want to join the private club? What’s included in the Club: Private Facebook Group, Private industry Portal, Member Directory, Library videos, Resources, Future Announcements and access to industry events, our Bi-weekly zoom meetings where industry pro’s show their specialty in the industry and have a Q & A, monthly Newsletter, Strategy and much more. https://lnkd.in/g_yUGsxJ Click join here on the site (green button) and add the coupon code 40OFF and then hit apply it discounts it for 40% off the cost.

The walls between mediums are crumbling. Should a YouTube series like Hot Ones be eligible for an Emmy? If your answer is "No, because it's not television," you're clinging to an antiquated way of thinking. The media industry is currently organized around mediums. This is because, historically, it was expensive and difficult to create and distribute content to a mass audience. As a result, people and organizations specialized: There are television companies and film studios and radio broadcasters and publishers. But it is no longer expensive and difficult to create and distribute content. So it no longer makes sense to organize the industry around mediums. The audience is interested in topics, not mediums. For example, I follow politics, so I consume Meet The Press every single week. But I haven't watched it on television in 15 years. I just say, "Alexa, play 'Meet the Press'" and listen to the audio. The audience does not care whether something technically qualifies as a "TV show" or a "podcast" or a "video." Show me a company that's quibbling over whether Spotify counts as "radio" or Mr. Beast counts as "television," and I'll show you a company that isn't prepared for the future. https://lnkd.in/gY5ET37m #mediaindustry

One of the first things tv series do for Season 2 is level set, adjust expectations. Writers build on Season One while laying a fresh foundation for Season Two through several key strategies: 1. Evolve character arcs    Old heroes, new trials     2. Expand the world     Introduce new settings and characters     3. Raise the stakes    Writers escalate conflicts and introduce greater threats     4. Resolve and create new mysteries    Bring one storyline to a close and new plot threads emerge     5. Adjust based on audience feedback    Writers adjust based on viewer feedback     6. Maintain the show's core premise    Writers introduce new elements while preserving the core concept     7. Plan long-term arcs    Writers plan long-term story arcs By balancing continuity with fresh ideas, TV writers can create a second season that feels both familiar and exciting to viewers. So what does this have to do with LinkedIn? (I promise I'm going somewhere with this...) Come back tomorrow and I'll explain!

The Trump Show (White House edition) may be brought back for a second series. It was cancelled after one 4-season series due to its controversial content, but strong fan support and the lack of engaging alternatives have caused the content networks to reconsider. The lesson that I draw from this is that reality TV conquered the world, and we all live in the aftermath of its victory. If you run a business today, you have to think about producing content. You have to build an alternative virtual world that people find interesting and engaging, i.e. a reality TV show. I ask myself: What show should I write ?

Ever wondered why your favorite TV show got cancelled? 📺🚫 TV shows get the axe 🪓 for a mix of reasons, often leaving fans confused and disappointed. Here’s a peek behind the curtain: 1. Low Ratings: Ratings are the lifeblood of a TV show. If a show can’t pull in viewers, it’s hard for networks to justify keeping it on the air. After all, fewer eyeballs mean less ad revenue. ✨ 2. High Production Costs: Even a show with a loyal fan base might face cancellation if the production costs soar. Stunning visual effects, high-profile actors, and exotic locations are incredible (and pricey). Sometimes, the cost simply outweighs the benefit. ✨ 3. Branding Shifts: Networks often reevaluate their lineup and overall direction. A change in branding or strategy can push a show, no matter how beloved, out of the spotlight. It’s not always about performance — sometimes it’s about fit. ✨ So, while the cancellation of your favorite series can feel personal, it’s usually a complex decision driven by a balance of viewership, costs, and brand alignment. Next time you’re mourning a cancelled show, remember that it’s part of the ever-evolving (and unpredictable) world of television. What cancelled shows do you still miss? Sound off in the comments. 🗣️✅ #screenwriting #tvwriting #tvshows

Exciting journey ahead

You have 30 seconds to hook someone. After that, they're gone. Former TV executive Brad Holcman shares the exact formula that hooks millions of viewers: Don't try to sell everything up front. The winning formula: • Lead with one clear promise • Focus on what makes you different • Tease just enough to make them lean in Most businesses overwhelm prospects with information. Instead, think like TV: hook first, reveal later. What single promise could hook your audience? See full episode details and show notes in comments below. #BusinessStrategy #Marketing #SalesTips

I always say that if I had to do my career in TV news over again, I'd be a producer. At Cleary Strategies, we think like producers every day as we develop pitches on behalf of our clients. Take a listen to why this is so important on this recent episode of PR's Top Pros Talk with Doug Simon. #ClearyStrategies #DontMissTheMoment

If you haven't subscribed to GiantsOfMedia.com, you wouldn't have realized that we recently launched two amazing new episodes (remember, Robert Webster and I publish a new episode every Wednesday!). The first is on Curation with the amazing Fern Potter, and the second is on TV Buying with the brilliant Dave Morgan. Curation - the digital media industry's hottest topic (?!). So much misinformation around its role and what it does. We put all that to bed in this awesome episode with Fern Potter plus we also look to the future of what Curation will mean for buyers and sellers. TV Buying - the TV media market has become diverse and fragmented. Content for consumers is accessible in an ever-increasing number of ways and that is having a profound impact on how demand and supply of TV advertising works. An eye-opening episode with Dave Morgan with some predictions on how this impacts big TV buyers and is opening the doors for small-to-medium businesses. Links in the comments below and DM me if there are specific topics you'd like to see covered.