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Zip Co’s journey so far with Amplitude highlights the transformative power of a thoughtful event architecture and taxonomy to ensure that it is intuitive and helps teams to unlock value as quickly and accurately as possible. By overhauling totally their event structures, Zip tackled head-on data trust and governance issues, streamlined onboarding for new products, features and team members, and broke down knowledge silos across the business, moving them to be truly data-driven in their decision making. Some key takeaways include designing intuitive, universally understood events and minimising unique event counts to simplify the user experience. Zip’s strategy of framing #UX as an optimisation problem serves as a guide for enhancing data usability and exploration, enabling teams to unlock deeper insights effortlessly. Read the full story from Moss Pauly here: https://lnkd.in/gAvBRieN and see their AHA Moment here: https://lnkd.in/g2nGbfvF Amplitude #dataengineering #dataandanalytics #productmanagement #simplification #amplitudemadeeasy #datataxonomy #eventarchitecture #datausability #CX

Learn about the importance of developer experience (DX) in our latest blog post! 🌟 In "Prioritizing DX: A User-Centric Approach to Technical Products," Head of Consulting Tom Williams explores how DX can revolutionize the way developers work, collaborate, and innovate. You'll find insights on: ✔️The pivotal role of DX in technical environments ✔️Examples of good and bad DX and its impact on productivity ✔️Best practices for enhancing DX and fostering a culture of innovation Read the full article here: https://lnkd.in/gJC76s-C

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50% of your team's productivity is wasted on inefficient workflows (and it's not the tech slowing you down) If you’re relying solely on response time data, you’re missing the bigger picture. Productivity bottlenecks come from 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆, not just system lag. Germain UX reveals what your current tools can’t: the 𝘄𝗼𝗿𝗸 𝘁𝗶𝗺𝗲 your team is losing, and why. Here’s how we’re transforming team efficiency: 👉 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗪𝗼𝗿𝗸 𝗧𝗶𝗺𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 Know exactly where your team is losing minutes, or even hours, on non-technical issues. Whether it's a 𝟭𝟬-𝗺𝗶𝗻𝘂𝘁𝗲 𝘁𝗮𝘀𝗸 that should take 𝟱 or a 𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 that drags into 𝟭𝟱, GermainUX shows you the 𝘄𝗵𝘆. 👉 𝗥𝗼𝗼𝘁 𝗖𝗮𝘂𝘀𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 (𝗥𝗖𝗔) We break down every stage of your business process to uncover the exact milestones slowing your team down. No more guesswork, just actionable insights. 👉 𝗔𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗲𝗱 𝗩𝗶𝗲𝘄 𝗳𝗼𝗿 𝗦𝗺𝗮𝗿𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Our aggregated view highlights where 𝟱𝟬% 𝗼𝗿 𝗺𝗼𝗿𝗲 of your users are wasting time, so you can prioritize optimizations that will have the biggest impact. 👉 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗔𝗹𝗲𝗿𝘁𝘀 & 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗙𝗶𝘅𝗲𝘀 Don’t wait for issues to hit your 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲. Get real-time alerts and fix workflow inefficiencies before they spiral out of control. You don’t need to overhaul your systems. You just need to optimize how your team spends their time. And Germain UX gives you the insights to do exactly that. Want to see how it works? Get started with a free trial of Germain UX and discover how we can help your team cut down on inefficiencies at a fraction of your current cost: https://t2m.io/mbHVqKpX #SessionReplay #CustomerExperience #ProcessMining #DigitalExperience #Observability #UX Follow me for weekly updates on the latest tools and trends in UX and productivity.

❗ Attention NA Government Innovators and Service Designers! ❗ 👉 How often are you revealing hidden service delivery gaps amidst organizational silos? 👉 How quickly are you innovating solutions to enhance service efficiency? 👉 How authentically are you empathizing and engaging with customers to uncover their underlying challenges?   🧐 If you got yourself thinking after reading those questions, check out Public Sector Network's Customer Journey Mapping for Government! ✨   🎯 Here's what we're covering, exclusive for the public sector. 💎 Unveil the hidden gaps! Break down silos with open communication, cross-functional reviews, and feedback loops to reveal service delivery gems! 💎 Complexity conquered! Innovate for efficiency by embracing creativity, streamlining processes, and leveraging tech to exceed service standards! 💎 Get it across! Dive deep into understanding by actively listening, empathizing, and asking insightful questions to uncover their challenges. 💎 Set the CX standard! Rise above challenges and redefine what exceptional customer experience looks like.   🤜🤛 Partnered with Michael Tatham, learn how to transform citizen experiences with CX essentials, utilize Design Thinking for seamless solutions. Collaborate, tackle challenges, and co-create purpose-driven strategies for organizational efficiency! [Link in comments]   Andrew Jensen | Andy Brownscombe | Ross J. Ashman | Tony Naldinho | Christian Sorensen | Charlie Hamer   #publicsectorcanada #government #servicedelivery #innovation #publicsectornetwork #CX #UX #journeymaps

Feature, Product, Solution, or Platform? Teams often mix up these terms. Here’s how I think about it in GermainUX. 👇 [1] 𝐅𝐞𝐚𝐭𝐮𝐫𝐞 -- A single capability solving a specific problem. -- Example: 𝗥𝗮𝗴𝗲 𝗖𝗹𝗶𝗰𝗸 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 finds where users are frustrated by clicking the same spot repeatedly. [2] 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 -- A complete tool that solves bigger user needs. -- Example: 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗥𝗲𝗽𝗹𝗮𝘆 captures every click, scroll, and keystroke. Teams can watch how users interact and find where things go wrong. [3] 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 -- A combination of products solving a business problem. -- Example: 𝗨𝘀𝗲𝗿 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 uses replays and insights to track the full user journey, automatic UX issue impact analysis, at scale, helping businesses fix the most critical cause of drop-offs and improve adoption or conversion. [4] 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 -- The foundation for customization and scalability. -- Example: GermainUX is a digital experience platform, powering everything from automation to advanced analytics and giving developers the flexibility to build on top of it. Why does this distinction even matter? Because how you position what you offer can unlock different opportunities. Features & Products can lead to fast adoption. Solutions might land enterprise-level deals. Platforms open doors to long-term partnerships and deep integrations. Think about where your product stands today. And where it could go. #SessionReplay #CustomerExperience #ProcessMining #DigitalExperience #Observability #UX Follow me for weekly updates on the latest tools and trends in UX and productivity.

Blog Board: In a fast-paced digital landscape, creating intuitive and attractive user interfaces remains crucial for application success across diverse markets. Discover how a hybrid approach, integrating human creativity with low-code platforms and AI, accelerates UI development while ensuring functionality and aesthetic appeal. Read here: https://lnkd.in/gqh66XCx #WaveMaker #DesignToCode #UXDesign #ProductDesigner #Developers #Collaboration #ProductDevelopment #UserExperience #TechInnovation

Design real value by focusing on outcomes, not just outputs. We love Ian Batterbee‘s article for its focus on outcomes rather than just outputs, showing how this approach leads to better results for customers and businesses. He explains that simply delivering features or products doesn’t guarantee success unless they meet real customer needs. By aiming for outcomes—measurable changes in customer behavior that bring real value—teams can create more effective and impactful products. Check out his article: https://lnkd.in/gzj9Bppi Outcome-focused frameworks help teams stay aligned with meaningful goals, solve the right problems, reduce wasted effort, and ultimately deliver value that resonates with customers and drives business success. Ian introduces three frameworks for achieving this: 1️⃣ Jobs-to-be-Done (JTBD) – Understanding the "job" a customer wants done (e.g., listening to music on the go) and ensuring the product meets that need. → Helio allows teams to gather insights into the specific jobs customers are trying to accomplish by conducting targeted research and user testing. This helps ensure products are designed to meet actual customer needs. 2️⃣ Program Logic Model (PLM) – A sequence to connect resources, activities, outputs, and outcomes for achieving measurable impact. → Helio supports teams in tracking each stage of the process, from initial resources and activities to final outcomes. By collecting data at each step, Helio enables teams to measure impact and adjust their approach for greater effectiveness. 3️⃣ Opportunity Solution Tree (OST) – A visual tool for mapping desired outcomes to solutions through continuous testing and learning. → With Helio’s tools for continuous testing and feedback, teams can visually map out opportunities, explore different solutions, and evaluate which ones best achieve desired outcomes, ensuring a user-centered approach throughout the development process. Thanks for inspiring us Ian! #uxresearch #productdiscovery #marketresearch #productdesign

Simply delivering features or products doesn’t guarantee success unless they meet real customer needs. By aiming for outcomes—measurable changes in customer behavior that bring real value—teams can create more effective and impactful products.