Urvesh Vasani’s Post

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CEO, Co-founder at Fam (Retention-Boosting Payments). Techstars '24.

Your brand will be hit with a hidden tax this BFCM. Black Friday & Cyber Monday (BFCM) margins for the average UK brand can fall to 0.5 - 3.5% - and while retention is the best way to offset that, it's not the point of this post. 0.5 - 3.5% is an insanely thin margin of error. Priced in of course, is the 2-6% you'll pay in payment fees for each sale. Let’s break it down: For every £1M in BFCM sales, you could be losing £20,000-£6,000—all going to card companies, wallets and BNPL providers. Imagine how much more risk you could offset, and how much more value you could offer your customers with that money - making you far more competitive this BFCM. In a time when every penny counts, tackling payment fees head-on can make a big difference. Don’t let hidden fees eat into your profits this BFCM. Act now to protect your margins and make this holiday season a win for your brand. Payment fees are dead, and Fam (Techstars '24) has killed them. 

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