Urmit Shah’s Post

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Growth & Investments at DSG | Accelerating Consumer Startups

Designing thinking around Amazon Ads basis incrementality and order of priority. This approach may seem tactical, but it can significantly enhance overall profitability (CM2) by generating additional revenue that benefits the entire business, not just a single channel. By prioritizing high-incrementality campaigns, you ensure that your ad budget drives real growth, attracting new customers rather than merely capturing sales that would have occurred anyway, as with branded searches. ps: Considered Atomberg as an example brand here. And the approach can be replicated in general across marketing activities

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Branded searches CPC low nahi raha ab😭

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