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Artificial intelligence has moved beyond being a buzzword in retail marketing; it's now a powerful tool reshaping how retailers engage customers, personalize experiences, and optimize marketing strategies -- driving profitability in the process. Despite AI’s promise, however, many retailers struggle with AI integration. Today, only 20% are fully harnessing AI’s potential, leaving vast untapped opportunities to create scalable and hyper-personalized communications, improve promotional efficiency, and, of course, drive all-important revenues. In his latest article in Customerland, Cedric Chereau, Managing Director of EagleAI, shares his views on how AI can strengthen loyalty through one-to-one engagement at scale—and why that’s so important for retailers. Read the full article here: https://hubs.ly/Q02RbDHJ0 #AIinretail #Artificialintelligence #AI #Customerengagement #Customerloyalty #Personalization #Retailmarketing

Implementing AI in Retail Marketing 

Implementing AI in Retail Marketing 

customerland.net

Emma Axam

Retail Customer Experience Specialist - Helping Brands Improve Personalization, Engagement & Loyalty

1mo

For AI to be successful you also need good quality data

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