Universal Music Group’s Post

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We are excited to partner with AI music company KLAY Vision Inc., to explore new opportunities and ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are both respectful of copyright and have the potential to profoundly impact human creativity. https://lnkd.in/g5q3ZxPX

Universal Music enters into strategic partnership with AI music startup KLAY

Universal Music enters into strategic partnership with AI music startup KLAY

https://www.musicbusinessworldwide.com

Alan Warrick

Dynamic Alan Publishing

2w

I think it's a real bad idea to involve AI - This is not an opportunity it's destruction. A tighter groove is performed by humans not machines.

John McIntyre

Principal at Creative Business Lynx,LLC.

2w

Personally, I prefer the natural creativity of Artists when “lightning strikes” and it all comes together and believe AI offers nothing in this regard!

Alan Warrick

Dynamic Alan Publishing

2w

As an example I might add: I have been aware of some discussion about AI for Lyrics - what do you get with using a rhyming dictionary when your own mind does the consideration rather than a machine that does it all for you? you read your line with a rhyme you choose and you perform in your mind the rhythm it gives and what the meaning is. The AI machine can't understand the meaning. If your co-writer can receive information and give some back then that is different than a machine that can't receive any input except for a command to execute a data stream!

Matthew Korman

Senior SEO Manager | Technical SEO Strategist | Digital Growth Consultant

2w

“we believe the next Beatles will play with KLAY.” Easiest bet in the world this isn’t going to happen.

Waiting for the day that "respectful of copyright" becomes synonym for "respectful of authors and performers". Meanwhile looking at #BigMusic and #BigTech continu the commodification of human creativity.

It’s a wild ride ahead! Protecting artists should be the number one priority for all labels. But, Finding that balance for creativity and art, is an inevitability. Also… consumers and humans are pretty savvy and the novelty of of AI generated likenesses and deepfakes will wear off just as fast as NFT Art did, settling into a more realistic market where the laws and best practices can evolve in step. For music creation… AI will become just another tool for artists. and again, consumers will hear the difference when a song is made by AI. nostalgia will always prevail after the “novelty” stage.

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Clyde D.

Media Board Advisory || Producer: Music & Story || Published Author.

2w

My interpretation: (and some savvy artists') #BigMusic is seeing human artists as nothing more than #SessionMusicians... while they train their sights on #GenerativeAI as the next cash-cow who won't bug them with contracts / terms, nor eat into their profits. The sufferers: All of us; whose tastes in song & music are slowly being poisoned by AI generated tracks (not songs) creeping into Spotify playlists...Augmented by zero talent 'covers' and "stem access" given to all and sundry to remix. Prove me wrong. #businessEthics #MusicIndustry

Vishal Urva

Product Leader with an entrepreneurial mindset

2w

Basically all rights catalogs that are acquired where it stipulates the right to reproduce, manipulate, re-created, re-record in any form and in any format in perpetuity, by releasing new music catalog, without the need of the artists consent. I'm still not convinced. Every tech company that gets their hands in AI, do not respect the creators/musicians. We'll have to wait and see.

If Universal Music Group sent mobilephones with an app called Live Music to Denmark or Holland, we will tell you that someone are using them with Geo-Tag-Tools to broadcast non-musical content into peoples radios. Whether it is AI related or not we don't know, but several artists and their music are being altered on Internet platforms and Radios by the use of these mobilephone tools.

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Ezra Sandzer-bell

Music Tech Marketer | Founder at AudioCipher Technologies | Formerly at Audio Design Desk

2w

Curious what this will look like in practice

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