United Dutch Breweries’ Post

In ‘The Future of #alcohol’ we analyze new and emerging trends in the #genz drinking space 🍺 This report is based on over 25+ million online and social data points of US consumers. What's inside? 🧠 The rise of ‘Mindful Drinking’ among Gen Z consumers  🤯 Analysis of Beer, Cider, Spirits & Liqueurs spaces ✅ The key need-spaces and innovation opportunities for 2024+ Download the report here ➡️ https://bit.ly/3MCcwUn

🍺 Almost 7 in 10 (67%) American adults drink alcohol, with wine (21%) and beer (20%) as their favorite drinks of choice. Yet 25% have reported decreasing their alcohol intake in the past 12 months, with non-alcoholic champagne/wine (22%) being the most consumed non-alcoholic option over the past quarter. Looking for more insights on how your consumers and the drinks sector are changing over time? Look no further 👀… Introducing YouGov Beer & Hard Seltzers CategoryView. Our new tool provides you with a 360-degree view of the marketplace. Combining brand, audience, and sector data, it makes it easier to track market trends, understand consumer preferences, and stay competitive 🚀. Want to learn how? Find out more here: 🔗 https://okt.to/irwokc

Looking to stay ahead of the curve in the rapidly evolving beverage industry? Check out Cargill’s new white paper where industry experts share insights on: • Emerging beverage trends • Formulation challenges • Ingredients sparking creativity • Product claims driving consumer choices If you're in the beverage space, this is a must-read for the latest research, innovations, and actionable solutions to help your brand stand out. 👉 Download the white paper now and sip on the latest trends! #Paid #BeverageTrends #Cargill #ConsumerInsights https://ow.ly/xH0N50U837m

Introducing Qcept Insights – our monthly series on the latest industries making waves. Each month, we’ll delve into a trending market, highlighting key shifts in consumer behavior, emerging players, and the factors shaping industry growth. Qcept Insights is designed to keep you informed and ahead in an ever-evolving market landscape. This month’s focus? The rapid rise of non-alcoholic beverages. Driven by the “sober-curious” movement and evolving social norms, non-alcoholic beer has transitioned from an alternative choice to a dynamic industry trend. According to statista, non-alcoholic beer marketing is expected to reach $50.1 billion by 2029! It’s clear that this shift is here to stay. Stay tuned for more insights! #QceptInsights #MarketAnalysis #NonAlcoholicBeer

💫 Surging interest in healthy drinks but sales are flatlining 💤 ? There's a noticeable disconnect between consumer desires and actual purchasing behavior in the functional beverage market. Why is this happening? 📊 With 66% of individuals actively seeking health-boosting beverages, the market should be booming. Yet, we're seeing a paradox: skyrocketing interest with only modest growth in sales. Dive into our latest insights as we explore this paradox. Learn how innovative brands like Aspire Brands, Inc. (Aspire Drinks) and Recess are using a fusion of need state and persona-driven strategies to bridge the gap between curiosity and consumption, effectively tapping into unexplored market potential. Read the full article: https://lnkd.in/gVzsidyr #HealthAndWellness #FunctionalBeverages #MarketInsights #Innovation

𝐁𝐮𝐛𝐛𝐥𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬: #𝐑𝐨𝐨𝐭 #𝐁𝐞𝐞𝐫 #𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 (𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟗) 𝐆𝐞𝐭 𝐚 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: https://lnkd.in/dF6g2mPX 🌟 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆! 🌟 The Global Root Beer Market is bubbling with growth opportunities! Did you know? The market size surged to USD 897.23 Mn in 2022 and is projected to reach USD 1237.5 Mn by 2029, with a solid CAGR of 4.7%. Root Beer's popularity is skyrocketing, thanks to its sweet, non-alcoholic flavors and diverse consumer base. 𝑯𝒆𝒂𝒍𝒕𝒉𝒊𝒆𝒓 𝑪𝒉𝒐𝒊𝒄𝒆𝒔, 𝑺𝒘𝒆𝒆𝒕𝒆𝒓 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: With a global shift towards healthier lifestyles, the demand for non-alcoholic beverages like Root Beer is booming. Consumers seek refreshing options that align with their wellness goals, driving innovation in low-calorie and organic variants. 𝑬-𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆'𝒔 𝑭𝒊𝒛𝒛𝒚 𝑬𝒇𝒇𝒆𝒄𝒕:Online platforms are not only reshaping shopping habits but also fueling Root Beer's market expansion. Craft producers leverage e-commerce to reach wider audiences, offering unique flavors and premium experiences at the click of a button. 𝑭𝒓𝒐𝒎 𝑳𝒐𝒄𝒂𝒍 𝒕𝒐 𝑮𝒍𝒐𝒃𝒂𝒍: From Local to Global: Root Beer's journey isn't confined to its birthplace. As globalization spreads its fizz, regions like Europe and Asia Pacific are embracing this iconic beverage, creating exciting opportunities for market players worldwide. 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝑩𝒓𝒆𝒘𝒔 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒊𝒕𝒚: With giants like The Coca-Cola Company and Keurig Dr Pepper Inc. leading the charge, competition in the Root Beer Market is fierce. Craft and artisanal brands add flavor diversity, ensuring every sip is a unique experience. #RootBeer #BeverageIndustry #MarketGrowth #Innovation

Match days offer prime opportunities for a surge in consumption, particularly for snacks and beverages! Have business questions? We can help you dive deep into German consumption needs and shopping habits. Share your brief and get insights tailored to all major German cities 👉🏽 [email protected] #consumerinsight #shopperinsight #foodtrends

As New Belgium CEO Shaun Belongie said: “If you’re not willing to shift, you’re going to die.” This couldn’t ring truer in today’s crowded, hyper-competitive beverage market. To grow and thrive, brands need to move beyond chasing trends or relying on past successes. The key? Focus on what the consumer wants today, not what worked yesterday. New Belgium offers a masterclass in how to stay ahead: ✅ Juice Force appeals to a wider audience by acting like a flavored malt beverage, not a traditional IPA. ✅ LightStrike leverages wellness cues and fills market gaps with sessionable, low-ABV beverages. Their secret? Deep consumer understanding and a willingness to evolve. Here’s what every beverage brand should be asking: ➡️ What does your audience want right now? ➡️ Where are the gaps in the market you could fill? ➡️ How can your brand evolve to meet these opportunities? The best brands don’t wait for change to force their hand—they lead it. Innovation, boldness, and adaptability aren’t just buzzwords—they’re survival tools in this industry. If your brand is ready to rethink its approach, Five Star Beverage can help. Let’s connect and create a blueprint to drive your brand’s success. #BeverageIndustry #BrandStrategy #Innovation #ConsumerTrends

Investing in Beverages! I talk to Noah Friedman at TopShelf Ventures on what they are investing in... Join us in this insightful exploration of emerging beverage categories, including THC and psychedelics! Discover the evolving trends in the beverage market, consumer behaviors, and how post-COVID drinking habits are transforming social experiences. Dive into the future of beverages that promise unique sensations! #BeverageTrends #THCdrinks #PsychedelicBeverages #ConsumerBehavior #PostCOVIDTrends #SocialDrinking #HempMarket #BeverageInnovation #TrendyDrinks #AlcoholAlternatives

Investing in Beverages! I talk to Noah Friedman at TopShelf Ventures on what they are investing in... Join us in this insightful exploration of emerging beverage categories, including THC and psychedelics! Discover the evolving trends in the beverage market, consumer behaviors, and how post-COVID drinking habits are transforming social experiences. Dive into the future of beverages that promise unique sensations! #BeverageTrends #THCdrinks #PsychedelicBeverages #ConsumerBehavior #PostCOVIDTrends #SocialDrinking #HempMarket #BeverageInnovation #TrendyDrinks #AlcoholAlternatives